Comparing Organizational Management In India And America's Retail Industry

Interview with Adesh Srivastav

Discuss about the Process Of Managing People.

Organizational management is the process of managing people or resources in an organization. This process includes organizing, planning, leading and controlling the people or resources in an organization with the aim of achieving its final objectives (Goetsch & Davis, 2014). The people from different country have different ways of managing its people or resources according to its culture or environment.

The aim of this report is to conduct an interview to someone who has had a minimum of ten years’ of experience in a retail industry and has worked in India and America. The report will summarize the information gathered from the interview and reflect on his personal experience of working in the two countries. The report will also show the comparison and contrasting viewpoints of the retail industry of India and America and a note on human resource management, customers, ethics, political influence and economical factors.  

The interview has been taken to the person named Adesh Srivastav, who has worked in retail industry. This person has more than ten year experience in the retail industry and has worked in India and America. The interview process has been conducted by face-to-face meeting. The person was the manager in both the companies situated in India and America. This person has international work experience and the interview process has been done with forty-five minutes. The interviewer is the business student at Bow Valley College.

The Human resource management (HRM) deals with the issues relating to the people in an organization such as, compensation, safety, benefits, setting standards for hiring and training, motivation and employees’ right in an organization (Hendry, 2012).  However, there is difference in managing employees when the context or country is changed. The human resource management in retail industry in India has done by maintaining the proper functions of the HR. The recruitment process of the retail industry in India depends on the size of the organization or number of vacancies. The experienced person has told in the interview that as his organization is large, thus, the recruitment process is done through consultants. The organization has chosen the process of entrance test and personal interview.  The human resource management in the retail industry in India had faced number of challenges regarding skilled workers, lower motivational level due to huge work pressure, and formal education in the retail management as there is lower number of talented and qualified workers (Sultana, 2014). According to him, there is lack of skilled workers in the retail industry in India. However, the organization where the chosen person was working offers occupational health and safety measures to its employees and had rewards, incentives and recognition facilities.

Human Resource Management in India's Retail Industry

Compare to the retail market of America, the industry is larger and has huge demand of work in the organization related to retailing. According to the interviewee, the retailing company in America has faced diverse workforce and has adequate experience workers in the company. There has not much difference in the selection or interview process for both the companies; however, group discussion is an important part in the interview process of the retailing company in America. The retailing company in America acknowledges the employees’ occupational health and safety measures and rewards its employees with cash.

In Indian retail industry, customer satisfaction is an important factor; however, the chosen organization follows the ideology of customer satisfaction. The company in India focused on the transaction-specific customer satisfaction. This type of transaction-specific customer satisfaction is determined by comparing the performances and the expectations of each of the transaction. However, the Indian company viewed the customer satisfaction as individualistic cognitive and emotional reaction. The Indian company pays an importance to the customer’s satisfaction, as this is one of the basic criteria for business to run (Thomas, 2013).

The retailing company in America also pays much attention to the customers’ satisfaction. The company pays importance on the factors such that store layout, cleanliness, staff courtesy, helpfulness, availability, website and call centre facility. These are all related to the customer satisfaction in the American retailing company (Theacsi.org, 2017). The American company has paid much attention to the advance facilities like website and call centre facility for satisfying the customers.

The retailing company in India follows some ethical standards that help the organization in decision-making. However, the ethical decision ensures the sense of order and justice in an organization. The retailing company in India followed strict norms of ethics and any person, neglecting the norms could be marked as violating the norms of the organization. The interviewee has told a number of ethical issues related occurred in the company, which includes fictitious pricing, false sales pitch deceptive advertisement (Iiste.org, 2017). The company imposed restriction on the morality of the organization. Another ethical issue, which the Indian company followed is Corporate Social Responsibility (CSR) and was serious about the CSR.

The American retailing company has also followed strict norms of ethics in the organizational workforce. The ethical consideration includes the CSR policy and other moral policies for this organization. It pays much importance to the corporate governance on the employees of the organization. The company maintained an internal system of work ethics that include the neglecting bribing practice, false sales or advertising (Patten & Zhao, 2014). The company has organized ethics programs to create awareness about the company’s ethical issue. It tracked records of the legal issues of the employees.    

Human Resource Management in America's Retail Industry

The interviewee has described the political factors that influence the organizational structure. The Indian government is federal form of government. The retail business in India has been affected by the multiple political factors, such as government policies and ideologies of different political parties. There are several taxes, which has been imposed and affected the retailing company in India. There are taxes like income tax, sales tax, service tax, which are imposed by the political government of India (Babatunde & Adebisi, 2012). There are also tax payment systems imposed by the state government. However, as the free trade is allowed in India, business in all aspects became very easy free flowing for the organizations. 

The political factors like democracy, global policymaking and the government as the leading super power have influenced the business scenario of the organization in America.  However, the political changes and existing government body influence the retailing business for both the countries (Gilens, 2012).

As the economy of India is stable, the business situation is also stable here. The interviewee of the retailing industry has stated that. It is a developing country and it has growing market, however, retail industry has huge demand in India (Batra & Juneja, 2013). The country has achieved maximum level of economic growth and registered a GDP of 5.07 trillion dollars in 2013 and in the next year, the growth has increased by 5%. The economic stability and growing economic environment has provided the wealthy growth for the retailing company in India.

However, in the US the GDP is 16.760 trillion dollar. As the US is the largest economic country in the world (Gilens, 2012). Thus, business in US has some benefits. The retailing company has faced huge advantages while making business in US.

The questions include the location of the industry and its impact on it, whether the companies from both the countries has addressed the safety management program for its employees, what are the CSR implications for both the companies and how the organizations would apply online business policy in retail industry.

The interview report has helped to know about the business scenario of the retailing company in India and America where one is developing country and the other one is developed country.  However, the surprising element in this report is to get information about the management skills in two different work cultures.

Conclusion

It can be concluded by stating that management skills are necessary for business operation in any industry. However, the retailing industry has specific features and characteristics that have been addressed in the context of India and America. Detailed study has been provided in respect of human resource, customers, ethics, politics and economics. The compare and contract procedure has acknowledged the close reading of the issue and the reflection has shown the subjective view point of the interviewer. 

References

Babatunde, B. O., & Adebisi, A. O. (2012). Strategic Environmental Scanning and Organization Performance in a Competitive Business Environment. Economic Insights-Trends & Challenges, 64(1).

Batra, D. S., & Juneja, D. (2013). M-Commerce in India: Emerging Issues. International Journal of Advanced Research in IT and Engineering, 2(2), 54-65.

Gilens, M. (2012). Affluence and influence: Economic inequality and political power in America. Princeton University Press.

Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle River, NJ: pearson.

Hendry, C. (2012). Human resource management. Routledge.

Iiste.org. (2017). Cite a Website - Cite This For Me. Iiste.org. Retrieved 10 October 2017, from https://www.iiste.org/Journals/index.php/JEDS/article/viewFile/235/121

Patten, D. M., & Zhao, N. (2014, June). Standalone CSR reporting by US retail companies. In Accounting Forum (Vol. 38, No. 2, pp. 132-144). Elsevier.

Sultana, A. (2014). Human Resource Management in organized retail industry in India. Global Journal of Finance and Management, 6(6), 491-496.

Theacsi.org. (2017). The American Customer Satisfaction Index Specialty Retail Stores. Theacsi.org. Retrieved 10 October 2017, from https://www.theacsi.org/industries/retail/specialty

Thomas, S. (2013). Linking customer loyalty to customer satisfaction and store image: a structural model for retail stores. Decision, 40(1-2), 15-25.