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The Role of Regional and Organizational Innovation Systems to TLE

Describe about the "Technology and innovation in tourism leisure and event management". 

Tourism, leisure and event management are focused on the leisure of the people. It has been observed that leisure is defined as the quality of experience of travelling everywhere. It has been observed the people are often interested to spend their leisure hours in attractive locations. As stated by Barrera et al. (2013) leisure is an experience which usually emphasizes the dimension of the perceived freedom and choice. Riverlife is a popular leisure, tourism and event management organization of Brisbane in Queensland, Australia. This travel, tourism and event management organization is popular for the river kayaking tours. The tourists and customers have been attracted by different services such as wedding, adventure sports, night adventure experiences, rock climbing and kayaking. The organization was established in December 2003 (riverlife.com.au 2016). It has been observed that the popular organization has implemented the QR code for their services and have placed QR codes in their advertisements so that the people can gather knowledge about the attractive tour packages and the upcoming events.

The Quick Response Code (QR code) is the best technological implementation for such organizations. QR code is an automated process which detects the link of the webpage (Baik 2012). Therefore the consumers do not need to put the web address of the page to search the information. They need to just scan the link and that directly takes them to the desired webpage.

As stated by Shin et al. (2012), the organization has provided the website link in their brochures. However, the tourists or the clients do not show much interest in searching the links in order to acquire detailed information about their preferable rides or banquets from the Tourism Leisure and Event Management (TLE) (Narayanan 2012). It has been observed that the QR code looks very interesting (Jung et al. 2012). Therefore, the customers and the tourists are attracted because they have got an opportunity to gather detailed knowledge about the tour packages and events. Therefore, the QR code technology has helped the organization to obtain competitive advantage in Australia.

As stated by Bonifacio (2012), QR codes are the latest technology used by the organizations in advertisement, brochures and packages or leaflets. Smartphone users simply scan the QR codes and get detailed information. As stated by Shin et al. (2012), the significant advantage of this QR code is that the customers do not need to type the URL address in the brochure. The customers just simply scan the advertisements and this gives them easy and immediate access to the company website where they can see product or service specification. As opined by Qian et al. (2012), many organizations have used the QR code in their advertisements because the customers can access the website of the brand directly from the QR code. Therefore, the QR code technology plays a vital role in the entrepreneurship in the marketing strategy of the organization. Lai et al. (2013) stated that QR codes have increased the brand value and popularity of the organization.

Links between Technology, Innovation and Entrepreneurship in TLE

The tourists and the clients are the important external stakeholders of the organization. Apart from that, the employees, agents and tour guides are the internal stakeholders of this organization. It has been observed that the research and development team has implemented technological innovation. The marketing team has implemented the new marketing strategy to publish the QR codes in their digital advertisement, social media advertisements and even in their travel brochures. The research and development team has implemented individual QR codes for every service of the organization and placed the picture gallery, videos, details of the package including rate and feedback of the tourists in this QR codes. Therefore, the customers have directly searched their interested packages (Barrera, et al. 2013). It has been observed that almost every organization has implemented the QR code only for their company website. Therefore the customers have scanned the QR code and reached to the company website. After that the customers have searched the products and services in the company website. As stated by Gaede and Schaefer (2012), customers have lost their patience for this long process. However, the smart technological implementation has reinforced the relation between the organization, tourists and clients. 

Many organizations have already implemented the innovation technology in their business. The market value of the organization has been increasing gradually. Therefore, the organizations have implemented new technological innovation for attracting the global travelers. As stated by Lai et al. (2013), the QR code technology has attracted the global customers and the customers have been satisfied with the help of new technology. This will help build market value which in turn will help in their market expansion.

The QR code technology will help the organization in their expansion in the host country. It has been observed that the global tourists prefer Southeast Asia and good services of the TLE (Bonifacio 2012). Therefore, this QR code technology will help the travelers to gather information about the different services of the company. Therefore, the latest innovation technology will help the organization in business expansion in host country.  

It has been observed that the travel, tourism and event management organizations have included different types of pictures from adventure activities and wedding ceremonies in their advertisement because it is quite expensive (Gaede and Schaefer 2012). Another technique followed by the organization includes combining the playlists along with greeting cards. This has help in making the posters extremely interesting. It has been observed that the organization has provided many special offers through the QR code technology (Jung et al. 2012). Moreover, the organization has also added the clients’ feedback about the experience of the customers such as customer feedback videos in their advertisement. Therefore, the customer will feel the real experience of other tourists (Lai et al. 2013).

The Tourism, Leisure and Event Management Related Stakeholders and the Role They Play in the Adoption of Innovation

This way the organization will gain brand value and market preference with the help of the QR code technology (Lai et al. 2013). The new technological implementation will help the organization to sustain in Australia. It has been observed that many organizations have implemented the QR code technology and improved their business sustainability. As stated by Qian et al. (2012), the customers have been attracted towards  innovation and latest technology. Therefore,  this technology implementation will improve the situation of the organization.

The TLE business is based on the services, tourist spot and presentation of the organization. The market value of the TLE organization is based on the services. Therefore, the innovation technology in the TLE improves the services of the organization (Qian et al. 2012). The tourists or the customers will get information from the QR codes only. The tourist will watch the video directly from Youtube (Schultz et al. 2013). Therefore, the TLE business has implemented technical innovation to attract the customers and so as to provide better service to the customers.  

Riverlife is a popular travel leisure and event management organization of Australia. This organization offers different attractive thrilling packages such as wedding planning services, functions, adventures, night experiences and rock climbing and kayaking to the tourists and clients (riverlife.com.au 2016). The organization has gained the popularity among the travel and tourism organizations in Australia. As stated by Gaede and Schaefer (2012), the technological innovation would help the customers to fulfill their requirements. Therefore the organization has implemented the QR codes for their products and services and placed the QR codes in their advertisements, brochures and product package (Shin et al. 2012).

The organization has used the performance Co-Pilot, Nagios and Ele Quant’s grid monitoring tools to outline the tools and resources for monitoring the technology innovation (Schultz 2013). Riverlife has observed that many organizations have already implemented the QR code technology in their product packages, advertisements and brochures.

Therefore, the new technological implementation would support Riverlife to attract the customers through the advertisements and brochures (Watson et al. 2013). It has been observed that the organization has implemented separate QR codes for rock climbing, kayaking, night adventure, adventure sports and wedding packages of Riverlife (Shin et al. 2012). The customers have got particular information about their preferable events or tour packages. Therefore, the technical innovation has increased the customer satisfaction and attracted the customers towards the products or services of the organization. 

Innovation and Technology can Benefit the Host Destination

The management has decided to implement the QR technology for difference services of the organization (Baik 2012). The managers have already developed the individual QR code for their different services such as wedding planning services, functions, adventures, night experiences and rock climbing and kayaking. The managers have suggested designing a brochure along with the QR code of every service (Yang et al. 2013). The managers have suggested adding the URL of the videos and pictures in the QR code.

The QR technology will help the tourists and the customers to gather detailed  knowledge about the services of Riverlife, The travelers will watch the videos and pictures of the different places and services such as  kayaking and rock climbing and express their interest about the tour or adventure packages (Barrera et al. 2013). Therefore, the QR code technology will act as an additional support for their marketing strategy. The QR code technology will also increase customer satisfaction.

 It has been observed that Riverlife has already implemented the QR code technology in their advertisements and brochures to increase the efficiency of the marketing strategy. As stated by Bonifacio (2012), every organization needs to continuously implement technology innovation for their business growth. The research and development team has to observe the innovation technology of other organization. After that the organization will implement new innovation technology for improving the market value, brand popularity and customer satisfaction (Jung et al. 2012). The organization has to implement software development services so that the organization is able to provide smarter solutions to the tourists and clients. The organization has to develop their website and add the required information about the events and the tour packages (Bonifacio 2012). The organization has to develop the graphical and creative service to develop the annual performance of the organization.  Online marketing strategy has already been implemented by the organization, but it still needs to to develop the office IT services. The organization has to expand their business in Southeast Asia (Gaede and Schaefer 2012). The existing brand value will help the organization to get the market popularity in the Southeast Asia. 

Conclusion:

It has been observed that TLE has planned to attach the QR code in their brochure. The technical team has implemented the QR codes for every service that the organization provides to their clients. It has been observed that the QR code technology will attract greater customers. The TLE technology will help the customers to access the links of the videos behind the advertisements of the brochure. On the other hand, the organization will provide detailed information in the brochure. The customers will feel interested in accessing those videos. 

Reference list:

Baik, S., 2012. Rethinking QR code: analog portal to digital world.Multimedia Tools and Applications, 58(2), pp.427-434.

Barrera, J.F., Mira, A. and Torroba, R., 2013. Optical encryption and QR codes: secure and noise-free information retrieval. Optics express, 21(5), pp.5373-5378.

Bonifacio, V.D., 2012. QR-coded audio periodic table of the elements: A mobile-learning tool. Journal of Chemical Education, 89(4), pp.552-554.

Cata, T., Patel, P.S. and Sakaguchi, T., 2013. QR code: a new opportunity for effective mobile marketing. Journal of Mobile Technologies, Knowledge and Society, 2013, p.1.

Gaede, J. and Schaefer, G., 2012. Provision of ATLErnate Content in Response to QR Code. U.S. Patent Application 12/960,285.

Jung, J.H., Somerstein, R. and Kwon, E.S., 2012. SHOULD I SCAN OR SHOULD I GO?: YOUNG CONSUMERS'MOTIVATIONS FOR SCANNING QR CODE ADVERTISING. International Journal of Mobile Marketing, 7(3).

Lai, H.C., Chang, C.Y., Wenâ€ÂShiane, L., Fan, Y.L. and Wu, Y.T., 2013. The implementation of mobile learning in outdoor education: application of QR codes. British Journal of Educational Technology, 44(2), pp.E57-E62.

Narayanan, A.S., 2012. QR codes and security solutions. International Journal of Computer Science and Telecommunications, 3(7), pp.69-71.

Qian, J.P., Yang, X.T., Wu, X.M., Zhao, L., Fan, B.L. and Xing, B., 2012. A traceability system incorporating 2D barcode and RFID technology for wheat flour mills. Computers and electronics in agriculture, 89, pp.76-85.

riverlife.com.au, (2016). Home - Riverlife. [online] Riverlife. Available at: https://riverlife.com.au/ [Accessed 23 May 2016].

Schultz, M.K., 2013. A case study on the appropriateness of using quick response (QR) codes in libraries and museums. Library & Information Science Research, 35(3), pp.207-215.

Shin, D.H., Jung, J. and Chang, B.H., 2012. The psychology behind QR codes: User experience perspective. Computers in Human Behavior, 28(4), pp.1417-1426.

Watson, C., McCarthy, J. and Rowley, J., 2013. Consumer attitudes towards mobile marketing in the smart phone era. International Journal of Information Management, 33(5), pp.840-849.

Yang, C.C., Hwang, G.J., Hung, C.M. and Tseng, S.S., 2013. An Evaluation of the Learning Effectiveness of Concept Map-Based Science Book Reading via Mobile Devices. Educational Technology & Society, 16(3), pp.167-178.

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