Learning Organization And McDonald’s: A Case Study

Characteristics of a Learning Organization

Question:

Discuss about the Idea Of Organizational Learning.

Learning organization emphasizes on creating good culture that increases and assist for continuous learning and give value to the contribution of the employee. Learning organization is the term given to an organization so that the learning pattern of the company can be enhanced effectively. It also helps to achieve proper knowledge to conduct day to day operation of the company.   The idea of organizational learning was taken through conducting research of Peter Senge and his friends.

This idea gives stress on the businesses and helps them to be competitive. Learning organization is concerned to the management. In the current scenario, they provide a work situation that increases creative views and also assist to explain the issues related to work.  Learning organization assist to increase the overall development of the company in an effective manner.  The emphasis is also given on creating good future and also to enhance creative process for the employees (Shen & Xiao, 2014).

In this paper, the learning organization is McDonald’s that will be taken into consideration. McDonald’s is one of the biggest learning organizations.  The emphasis is on investing and considering the latest technologies so that the value of the customers can be enhanced. McDonald’s is also the company that assists in facilitating learning so that transformation can be considered.  It also assists to live in the environment of the market (Ozdemir & Ergin, 2017).

As McDonald’s is the biggest learning organizations so it is evaluated that it considers proper activities so that growth can be achieved effectively.  As the organization expands its market it is evaluated that learning process is important.  The organization can achieve new skills and the methods that can assist to increase the overall part of the organization.  By emphasizing on McDonald’s, it is seen that the characteristics of a learning organization are:

The concept of the learning organization is increased by taking into consideration the activities that is known as critical thinking. This is a background that assists the individuals to analyze the objective of the organizations. McDonald’s take into consideration this method so that the individual can evaluate the performance of the company. Performance plays a great role for achieveing success of the business. If the performnace of the employees is good then it can be easy for the organziation to attain the targets that are asisgend to the employees.  If  Systematic thinking assists the organization to analyze the relation between the incentives given to the employees and various disciplines. McDonald’s considered many techniques from various organizations and also analyzes the behavior of the individual (Thornton, Ball, Lamb, McCann, Parker & Crawford, 2016).

Learning Organization and McDonald’s

It is evaluated that if team learning is there then it can be easy to assess the performance of the teams and also help to accomplish objectives. In McDonald’s the focus is given on team learning so that shared vision and collaboration can be made.

Personal mastery is one of the principles that clarify the personal vision of the employees.  If the workers consider personal mastery then it can be simple for the company to attain competitive advantage.  It also helps to give proper training and self-improvement skills to the employees.

Learning organization is essential for the growth of McDonald’s as it do not take into consideration the process of Hoc. It helps to promote collective learning and supports to enhance the growth of the organization in many ways.  In McDonald’s the innovation level is considered so that the competitive benefit can be achieved. McDonald’s can also achieve good image in the market and the main emphasis of the company is on people orientation. It is important for the company to maintain the quality standards so that the customers can be attracted (Boyland & Christiansen, 2015).

By evaluating the requirement of the clients, the organization tries to offer quality products so that overall satisfaction level can be improved.  It is important to satisfy the consumers so that success can be achieved. By considering the latest technology it is seen that the company can offer products on time and quality can also be maintained. The profits and growth of McDonald’s can be attained if innovative products and services are offered to the customers (Kashif, Awang, Walsh & Altaf, 2015).

Learning organization like McDonald does consider the change so that profitability can be achieved in future.  The main emphasis of the learning organizations is given on managing change so that the activities can be conducted smoothly.

McDonald’s produces many types of burgers by analyzing the need and taste of the customers. Of the consumers wants chicken burger then it is essential for the organization to offer chicken burger to the consumers as it will assist to increase the satisfaction level of the consumers.

Good leadership is also essential as it is according to the traditional hierarchy. It is essential to solve the problems of the customers so that they can their satisfaction level can be enhanced.  The culture of the learning organization relies on trust where the employees are offered incentives and also innovative techniques are considered.  It is essential to overcome the issues in the organization so that the operations can be operated effectively.

Innovation and Success

To compete in the high level of competition it is essential to be dynamic. McDonald’s offer many items to the customers like wraps, Burgers and fries. The organization challenges all the employees to take into consideration the resources and also the values like liberty are evaluated. McDonald’s tries to analyze the techniques considered by the other organizations so that the modifications and activities can be managed properly.

Learning organizations learn new ways and techniques so that the customers can be attracted towards the activities of the company.  It is responsibility of the managers to take decisions that are beneficial for the company and for the employees.  In McDonald’s the managers and top  management involvement is there so that the activities can be conducted smoothly and properly.  It is also evaluated that the company tries to complete the basic values so that the learning can be continuous and can beat the level of competition.  If the organization consider the concept of learning then it can be easy to attain the success in the future.

If there are varieties of products offered to the customers then it can be simple for the organization to attract more and more customers to avail the services. In the learning organization all the employees and members are involved in taking feedback. This helps to achieve the overall feedback from the employees who are conducting routine activities of the company. To be the best learning company it Is essential for the organization to consider true learning that need dedication towards the work of the company.  For McDonald’s the customers are the major part that helps to conduct the activities. Without them it is not possible to achieve profitability and growth. It can be achieved by considering new technologies so that satisfaction level of the customers can be enhanced. Many organizations give attention to the employees of the company so that changing pattern and activities can be conducted smoothly.  So, learning organization assists to attain overall goals and objectives (Zhu, Anagondahalli & Zhang, 2017).

The current  management techniques help the company to learn and acquire new skills so that the activities can be conducted effectively. Learning organization not only helps to enhance the skill of the employees but also helps them to survive in the competitive environment. McDonald’s consider innovation of new products so that attention of the customers can be grabbed (Robinson, Borzekowski, Matheson & Kraemer, 2007).  If the price of the product is low and quality is good then it can be possible for the company to conduct the activities that give profitability. Success is important for the company as it helps to consider the techniques that are new and innovative.

Conclusion

Innovative skills increase the knowledge of the employees who are conducting the activities of the organization. If there is proper management in the company then also the new skills and techniques can be acquired by considering the ways through which the employees seek assistance (McDonald, 2007). Latest technologies help the organization to conduct the activities according to the overall aim of the organization. The main emphasis of the company is to achieve overall satisfaction level of the customers.

So, it is concluded that learning organization like McDonald’s should focuses on innovative techniques adopted by other organization so that competitive advantage can be achieved.  If company adopts proper ways or techniques then it will give direct impact on the overall knowledge and skills of the employees. McDonald’s also consider the innovative techniques like meal toy so that the customers get attracted towards the product for some specialty or for come special product.  Through this overall objectives and profitability can be achieved. It is a smart move by the many companies to remain in the competitive environment in an effective manner.

References

Boyland, E. J., & Christiansen, P. (2015). Brands and Food-Related Decision Making in the Laboratory: How Does Food Branding Affect Acute Consumer Choice, Preference, and Intake Behaviours? A Systematic Review of Recent Experimental Findings. Journal of agricultural & food industrial organization, 13(1), 45-54.

Kashif, M., Awang, Z., Walsh, J., & Altaf, U. (2015). I’m loving it but hating US: understanding consumer emotions and perceived service quality of US fast food brands. British Food Journal, 117(9), 2344-2360.

McDonald, R. E. (2007). An investigation of innovation in nonprofit organizations: The role of organizational mission. Nonprofit and voluntary sector quarterly, 36(2), 256-281.

Ozdemir, H., & Ergin, E. A. (2017). Consumer Preferences for Fast Food Brands: Evidence from an Emerging Country. Journal of Marketing Development and Competitiveness, 11(3), 109-122.

Robinson, T. N., Borzekowski, D. L., Matheson, D. M., & Kraemer, H. C. (2007). Effects of fast food branding on young children's taste preferences. Archives of pediatrics & adolescent medicine, 161(8), 792-797.

Shen, Q., & Xiao, P. (2014). McDonald's and KFC in China: Competitors or Companions? Marketing Science, 33(2), 287-307.

Thornton, L. E., Ball, K., Lamb, K. E., McCann, J., Parker, K., & Crawford, D. A. (2016). The impact of a new McDonald's restaurant on eating behaviours and perceptions of local residents: A natural experiment using repeated cross-sectional data. Health & place, 39, 86-91.

Zhu, L., Anagondahalli, D., & Zhang, A. (2017). Social media and culture in crisis communication: McDonald’s and KFC crises management in China. Public Relations Review, 43(3), 487-492.