Vegetarianism And Sustainability In Australia: Impact Of Sydney Vegan Market And Evaluation Of Operational Management

Impact of the Sydney Vegan Market

Discuss About The Vegetarianism And Sustainability Australian?

Veganism highlights on the importance of refraining from animal products. There are many people around the world who are showing their interest on that of vegan dishes and products. Australia has the third fastest vegan market within the world and people are consuming non-diary product like that of coconut, soy and that of plant based food. The Sydney Vegan market serves different kinds of vegan foods, drinks and different kinds of vegan products like that of beauty product and clothing (Sydneyveganmarket.com, 2018). This report critically analyses the positive along with negative impacts of that of the Sydney Vegan Market and evaluates the aspects related to operational management.

The Sydney Vegan Market has helped the Australian population in knowing about the importance of vegetarian food and how it can contribute to the overall health of an individual. There are a lot of artists who entertains the visitors on the day of the event and it helps them in earning from the Sydney Vegan Market. It helps them in showcasing their talent over such a wide platform. People even in the present age are unaware about the importance of sustainability and the Sydney Vegan Market can help a large segment of the Australian population in knowing about the benefits that one can reap from sustainability. Sustainability helps in ensuring that the flow of resources within that of the economy is non-declining as can be permitted by that of the physical laws (Getz 2017). It helps in ensuring that different kind of life forms within the biosphere is well-maintained. The Sydney Vegan Market has been successful in highlighting the principle of sustainability. Its goal of making the Australian population aware about the importance of vegan food has been well-realized with the help of this event (Jones 2014).

The Sydney Vegan Market provides ample facilities to the media partner and the sponsors to make the public aware about their presence in the market. Different food caterer like that of soul burger, Suzy spoon’s vegetarian butcher and Nalini can reap the advantage from such an event and become popular within Australia. The sponsors of Sydney Vegan Market, Vegan NSW can help in providing information along with awareness pertaining to that of the vegan trend in Australia (Blundell 2014). Vegan NSW has played a commendable role in strengthening the community.

The Sydney Vegan Market has helped people in becoming aware regarding the abuse of non-human creature life and spending of more money on that of plant-based food can be of much help to the government in minimizing the cost that is spent on environment related issues. The Sydney Vegan Market has helped in changing the perception of people in relation to the dietary pattern of human beings (Clarke 2015).  It will contribute in increasing the social well-being of an individual. The charitable organizations taking part in Sydney Vegan Market has helped the public in knowing about their presence and how they are contributing to the welfare of the common people in Australia.

Evaluation of Operational Management of Sydney Vegan Market

Local acts that have performed on the event of Sydney Vegan Event has helped in keeping the market-goers entertained and it also had an area for the kids where they would take part in face painting along with that of games. The factor of entertainment has helped in drawing a large ground that solely selling the vegan products would not have been able to attain (Stahl 2017).  Education along with that of entertainment has proved to be a positive factor for the Sydney Vegan Market that has been successful in fulfilling its primary objective- to make the concept of vegan successful (Clarke 2016).

The Sydney Vegan Event has provided the community with that of opportunities so that they can involve themselves in socialisation and entertainment. It can help in enhancing the community cohesion and build social capital within that of the community. Many tourists have also visited the event and provided donations that have helped in promoting the image of the event (Heiss, Hormes and Timko 2017).

The hosting of the Sydney Vegan Event has also created negative consequences like that of traffic congestion and overcrowding. The area around Marrickville Road became congested as so many people were heading to the same destination. There is a hospital in the vicinity and the traffic snarls have deteriorated the health of some patients. The constant pressing of the horns has disturbed the mental equilibrium of the patients specially those who were suffering from heart diseases. Some people also involved themselves in anti-social behaviour in the premises of the Sydney Vegan Event. A young group of people had intentionally pushed an elderly woman in the event that has given rise to some amount of commotion. It created a huge ruckus and policemen have to be called into the event in order to quell the disturbance.

The triple bottom line focuses on three aspects- social, environmental and that of financial. The Sydney Vegan Event has helped people in becoming socially aware about the importance of vegan foods and products. It has helped in making the environment sustainable and contributed to financial benefit for the Australian government (Rowlands 2017).  This event has significantly reduced the cost that Australian government needs to spend for protecting the environment thus paving the way for a more sustainable society.

For the Sydney Vegan event, the triple bottom line approach has been adopted in order to measure the performance in a wider perspective for adding greater business value. The key principle behind using this theory is to focus on sustainability. It has been proved to be successful in lobbying for green power thus heading towards sustainability. The involvement of the triple bottom line approach in the sustainability project for the Sydney Vegan event is an attractive prospect and different from the rest. Sustainability is the contemporary demand of any company or event and refer to people, profit and planets.

Operations Management is responsible for designing the process of business operations that can help in the organising of a business or an event. The event co-ordinator of Sydney Vegan Market was responsible for designing the event venue and they are responsible from planning with the client to that of food and clean up. They have played a pivotal role in contacting with the sponsors, stall holders and that of the media partners. The sponsors has helped in bringing  charity organizations to that of the event like that of Deaf Children Australia and Engage Education Foundation that has greatly helped in promotion of the event (Tester 2014). There are physically handicapped children in Australia that needs the monetary help and social support of organisations. Sydney Vegan Event has provided the valuable platform that can help the Australian population to become aware about these vulnerable segment of the population. There were many foreigners who donated a large amount of donation for serving the cause of these charity organizations which suggests that the event co-ordinator was greatly successful in drawing the attention of various organisations. The event manager of Sydney Vegan Market was responsible for planning the event and he was responsible for the resource management of the event (Armstrong and Botzler 2016).  He was responsible for assessing the risks and was responsible for instructing the event planners. He had played an important role in supervising the co-ordination of different activities of the event like that of fencing, lighting and for bringing in the tents and the chairs.

The event co-ordinator was responsible for contacting with that of the local vegan artists, food caterers and the sponsors. The event co-ordinator initiated talks with that of the Suzy Spoon Vegetarian Butcher and that of Nalini’s regarding the special items that would be fetched in the market (Getz 2017). They had to bring in the best products in the market that can help people to be drawn into this kind of an event. The primary role of the management in this kind of an event is to make it meaningful and entertaining at the same time so that when the next event is held more people will attend the event (Rowlands 2017). The logistics manager was responsible for the transportation and for negotiating with that of the suppliers. They were responsible for transporting the vegan goods and the other products into the market. They took care of the fact that the air circulation system and the sanitation of the truck in which the foods were being transported was well-maintained that helped in preventing the food from being persished. The security manager took care about the fire-safety requirement and introspected the whole area from time to time in order to check whether the security of the visitors is being jeopardized by the Sydney Vegan Market.  All the personnel who were involved in the operations management of Sydney Vegan Market were hugely successful in organising an event of such a large stature that needed the support of the event manager, event co-ordinator, logistic manager and security manager.

Conclusion:

Sydney Vegan Market has helped the people of Australia in knowing about the significance of vegetarian food and how it can help the Australian population to stay physically fit. The artists also gained as they were able to earn by showcasing their talent in the Sydney Vegan Market. It has been successful in communicating to the people about the importance of sustainability. The negative impacts were manifested during the course of the event and this event led to traffic congestion and that of overcrowding. The event co-ordinator, manager, logistic manager and that of security manager helped in the perfect management of the event and helped the event to run successfully.

References:

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Blundell, L., 2014. Food: The big retail winner. Property Australia, 28(4), p.60.

Clarke, A., 2015. Vegetarianism and sustainability. Journal of the Australian Traditional-Medicine Society, 21(2), p.106.

Clarke, M., 2016. Market Assessment-New and Emerging Animal Industries.

Getz, D., 2017. Developing a Framework for Sustainable Event Cities. Event Management, 21(5), pp.575-591.

Heiss, S., Hormes, J.M. and Timko, C.A., 2017. Vegetarianism and eating disorders. In Vegetarian and plant-based diets in health and disease prevention (pp. 51-69).

Jones, M., 2014. Sustainable event management: A practical guide. Routledge.

Rowlands, M., 2017. Making Light of the Ethical? The Ethics and Politics of Animal Rights. In Ethical and Political Approaches to Nonhuman Animal Issues (pp. 21-38). Palgrave Macmillan, Cham.

Stahl, G., 2017. Making a Mockery of Meat: Troubling Texture and the Failings of the “Flesh”. Journal of Asia-Pacific Pop Culture, 2(2), pp.184-204.

Sydneyveganmarket.com (2018). About. [online] Sydney Vegan Market. Available at: https://www.sydneyveganmarket.com/ [Accessed 1 Feb. 2018].

Tester, K., 2014. Animals and Society (RLE Social Theory): The Humanity of Animal Rights. Routledge