Noosa Food And Wine Festival: An Event Management Essay.

1. Identify and describe the elements involved in the planning and staging of events.
2. Identify and describe the various tasks involved in event production.
3. Explain the role and purpose of events in society

Stakeholders of the Event

Event management refers to the application in relation to project management that can help in the creation of large events like that of festivals, concerts and conventions. It revolves around studying of the brand, identification of the target audience and devising that of the event concept. Noosa Food and Wine Festival provides opportunity of celebration of great Australian food, wine along with lifestyle. This essay throws light on the different stakeholders of the event and the different tasks that helped in unfolding of the event. It also discusses about the effect of the event on the community and whether the event was able to live upto the expectations of the media.

The staging of Noosa Food and Wine Festival is held on a massive scale and Tourism Noosa Limited acts as the organiser in relation to the event (Noosafoodandwine.com.au, 2018). The staging of Noosa Food and Wine Festival is spread over a vast area that includes that of the Noosa Main Beach and Hastings Street. The staging of the event occurs in Hinterland Food Trails and in the different restaurants. The Pimm Garden Party is located in the centre of that of the Festival Village which occurs under that of beautiful Sperry tent. Cooking demonstrations are held in the Festival Village Pass that is attended by the great chefs. There is also a cider corner that has some of the best craft brewer.

Figure: The setting of the Festival

Source: Created by the Author

The major stakeholders in relation to Noosa Food and Wine Festival are the chefs who give cooking demonstrations and exhibit their culinary skills. People everywhere get to know about the superior culinary skills and the common people get an opportunity of knowing these chefs. Live music is also performed in the Festival village from that of early afternoon to that of dusk. The DJ’s and the bands that play in Noosa Food and Wine Festival gets an opportunity of showcasing their skills and the spectators are entertained by this event. The event also feature finest artisan producer from that of Noosa region. The craft brewers also get the opportunity to show their skills to the customers. The best restaurants are also tied up with the Noosa Food and Wine festival and the different restaurants that are tied up to the event includes that of Arcuri, Padre Coffee, Bombetta and Sum Yung Guys. The Noosa region is renowned for the beautiful beaches, lush hinterland, pristine river and that of national park. The laid back atmosphere provides relaxation to the visitors (Jones & Jones, 2014).The sunny climate of the festival proves to be welcoming for the visitors and the visitors even get the facility of accommodation that ranges from luxury holiday house to that of breath taking resort.

Impact on the Community

Figure: Special Items of the Festival

Source: Created by the author

The Noosa Food and Wine Festival will need the help of marketing professionals who will be involved in the marketing of such a huge event. The marketing professionals will play a major role in the engagement of many people. The website pertaining to Noosa Food and Wine Festival has to be created in such a manner that provides opportunity to the restaurants so that they can register themselves in the Noosa Food and Wine Festival. The program should be released on the website so that the public will come to know about the different events related to the festival. Arrangements should be made so that the tickets are put on sale by using the platform of the website so that the common people will be able to buy the tickets with ease. The bins should be positioned in a manner that can ensure its optimum use (Van Niekerk & Getz, 2016) The bins should be labelled before the event and certain number of bins should be kept in the reserve that can help in replacing the full bins. The specialists and safety officers should be contracted so that they can help in the process of risk management. The risk analysis should be conducted that can help in assessing the risks and it can help in the determination of that of overall risk level.

The event has an impact on the community and it provides an opportunity to the tourists to now about the distinction taste of the Australians. The scenic beauty of the place helps the consumers in revelling in the beauty of the place and facilities pertaining to accommodation are also provided by the Noosa Food and Wine Festival. The restaurants along with the cafes can showcase their skills in this event and the visitors get to know about the dedicated chefs and their expertise in relation to the culinary field. The pubs and cafes attend this event and a large number of people get to know about the reputed pubs along with cafes (Akhoondnejad, 2016). The wine along with the dining packages offered helps people in escaping from their routine life into that of the beautiful setting of Noosa Food and Wine Festival. It can help in the promotion of tourism and the regional tourism operators make use of marketing strategy in order to popularize the event. The Noosa Food and Wine Festival provides opportunity for participation, volunteering along with that of skills development. The hoteliers, artisans and the restaurateurs gets an opportunity of showcasing their skills in the event and they also learn new things from that of other people. The Noosa Food and Wine Festival creates stimulus in relation to improved downtown retailing. This festival maximises and rationalises the use in relation to certain spaces (Getz & Page, 2016) The Noosa Food and Wine Festival helps in the preservation of spaces that can produce financial benefits.

Assessment of the Event

Figure: Visitors of the event

Source: Created by the Author

The event was able to live up to the hype that was created by the media. The event check-in helps in highlighting the number of attendees that can help in revealing the success factor of Noosa food and Wine Festival. When number pertaining to event check-ins was compared to that of number pertaining to registrations it was found that it was almost the same which reveals that the marketing of Noosa Food and Wine Festival was greatly successful (Bachman et al. 2016) The attendee satisfaction survey revealed that the event was greatly successful and it was able to fulfil the expectations pertaining to the visitors. Most of the people rated the festival to be excellent in terms of entertainment and service.

Figure: The sumptuous eating of the festival

Source: Created by the Author

There are certain aspects that be improved to modify the services of Noosa Food and Wine Restaurant. Different kinds of visuals can be incorporated in the event that can help in teaching the attendees about important things. Visuals pertaining to the activities of a particular area can be shown with the help of screens since the Noosa Food and Wine Festival covers such a huge area (Todd, Leask & Ensor, 2017). It can help the visitors in knowing what is going on in different places and provide them with valuable clues as to what are the events that they can visit on the next day. Inspirational images can also be projected in the Noosa Food and Wine Festival and this can help in creating a powerful memory in front of the visitors. The purchase experience can be customized that can provide a better experience to the consumers. There should be a clear schedule in relation to the event in the social platform that can help the visitors in knowing about the important events in relation to Noosa Food and Wine Festival (Larson, Getz & Pastras, 2015).  The schedule should be made accessible to the visitors online before that of day of event. The schedule items of Noosa Food and Wine Festival can be created with the help of Event Master by the help of images, videos along with guest profile (Geus,  Richards & Toepoel, 2016)

Figure: Celebrations of the Festival

Source: Created by the Author

Conclusion:

Noosa Food and Wine Festival spreads over a large expanse that is inclusive of Noosa beach along with that of Hastings Street. The chefs and the DJ’s act as the main stakeholders pertaining to the event and the visitors get to know about the skills of these people. The cooking demonstrations of the chefs prove to be of great use for the visitors who can learn important things by attending these event. The schedule of the event being displayed on the website enables the public in knowing about the important events in relation to Noosa Food and Wine Festival. Pubs along with the cafes also get the opportunity of revealing their brand to the visitors in the Noosa Food and Wine Festival. The number of check-ins being almost the same as that of registrations throws important light on the success in relation to the event. Visuals can be displayed in the event that can help in capturing what is going on in different parts of the event. It can enlighten the visitors about the different activities of Noosa Food and Wine Festival.

References:

Akhoondnejad, A. (2016). Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival. Tourism Management, 52, 468-477.

Bachman, J. R., Norman, W. C., Hopkins, C. D., & Brookover, R. S. (2016). Examining the role of self-concept theory on motivation, satisfaction, and intent to return of music festival volunteers. Event Management, 20(1), 41-52.

Getz, D., & Page, S. (2016). Event studies: Theory, research and policy for planned events. Routledge.

Geus, S. D., Richards, G., & Toepoel, V. (2016). Conceptualisation and operationalisation of event and festival experiences: Creation of an event experience scale. Scandinavian Journal of Hospitality and Tourism, 16(3), 274-296.

Jones, M. L., & Jones, M. (2014). Sustainable event management: A practical guide. Routledge.

Larson, M., Getz, D., & Pastras, P. (2015). The legitimacy of festivals and their stakeholders: Concepts and propositions. Event Management, 19(2), 159-174.

Noosafoodandwine.com.au. (2018). Noosa Food & Wine 2018. Retrieved from https://www.noosafoodandwine.com.au/

Todd, L., Leask, A., & Ensor, J. (2017). Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management, 59, 494-509.

Van Niekerk, M., & Getz, D. (2016). The identification and differentiation of festival stakeholders. Event Management, 20(3), 419-431.