E-Service Quality Elements Of Agoda: A Discussion

Different Attributes of E-service quality

Discuss About The E-Service Quality Elements Of The Agoda?

E-service quality is broadly speaking considered as the role of service in the online environment.   This  e-service  quality ;has  been  derived  from  the   the service elements like  empathy, reliability, assurance  and tangible (Lin et al. 2014). Agoda booking agency  is  such a  type  of  company  which  provides  e-service to  many parts  of  the world. There are   various different branches of Singapore, India, China, Malaysia and other parts of Asia.   The  main  aim  of  the company is  to  deliver  services in  context  to  hotel  booking, vacation booking and  the airline  industry (Kalia, Arora and Kumalo  2016). It also books for vacation purpose. The main aim of this company is to provide services to the customers while providing excellent facilities.  It can  be  considered  that  in  order  to  maintain the e-service quality the company adopts certain instruments such as (seo) search engine optimization,( ppc) pay per click, social  media,  email marketing, and very reactive  web designing to market any brand or organization.   This enables the company to maintain a   proper  e-service  quality  throughout  the  countries where it is available.. The main target of the company is to attract the freight of any company and market in such a way that different hotels can earn more revenues.  

The online e-service quality elements   consist of reliability, assurance, tangibles and responsiveness.  These are  the  main  attributes  of   online customer relationship.  Hence  in  order  to  attain  this marketing is very necessary for any company may be its country-based company or it is an international cooperation. There are certain factors on which the business of an organization is depended on these features.  The first one is the external and internal environment of a company and the strategies of marketing the products and its relationship with the  customer (Kim and Lennon 2017).   E-service  quality  also  depends  on  these factors.  For example, a financial organization the marketing manager must follow certain policies to achieve business. The first is to identify the key strategy of the company that accomplishes the product.  Secondly, the manger must be associated with such an agency or company which will enable to develop proper strategies and plans for the company.  The manager must be capable to   compete with the other  market.   Hence.,  in  order  to attract  customers  and  influence  the competitors  by  the  up gradation  of  technology .  Moreover  today’s  customer’s  want  a high  degree  of satisfaction  both  in  quality  and  brand from the business  man.   Hence    service  is very  much  important  criterion  for the  customers which includes customer satisfaction,  customer delight,  and service delivery.   In  this  customer  service  mainly focuses on the up liftmen  of the  initiatives taken by the  company.   It is  mainly  known as  the relationship marketing which embodies certain  factors  together  like  customer  service, marketing and quality  of the products.   Hence the  companies  required  to  take  in consideration of  responsiveness, empathy, reliability  and  tangibles .  All these attributes come under the service quality and also the e-service quality (Rostami, Khani and Soltani 2016) .    Tangibles  here  indicates the presence  of  physical  elements, reliability  is  about  dependable  and precise performance, responsiveness  indicates  promptness  in action  and helpfulness,  assurance  refers  to competence,  credibility, courtesy  and security.  Finally, empathy means easy access, good communication and the understanding of customer.    If  it  is  carefully  considered  then  one  can  observe  that the Agoda  booking  service  is very  responsiveness  in its  service  because  customers  can  book  the  tickets or accommodation with  the  help  of  this  service.  It  also  deals  very  pleasantly with  the  customers  and  also  provide   guides  and  information  about  the  appropriate and  famous  destination.  This Agoda booking agencies brand has certain strategies.  This company analysis  each  aspect of the company  who has come for assistance from this Agoda  booking  company.   The concept of   Agoda Booking Company pack  is  that  it  provides  an in detail  analysis of the report of  the particular hotel   and  help the  customers  to  be  in contact  with  the best  hotels  of the world and also  provides proper destinations like Tiomana Paya resort, the Park Bangalore hotel  in India. It encompasses around twelve innovative applications for the identity of the company. There  are certain  strategies  of  this   hotel booking company.   The Agoda Booking company pack constructs  a very  strong brand which  becomes the pillar of the different  business  activities including  the  hotel industry and  the  airline  industry.  This   Agoda  hotel booking company develops such  strategies  that  the  company  becomes  efficient  in business  communication.  The  brand  style  is created  in such a way that it  points  out the  values  and vision  of the   all the  hotels  associated with it (Einasto 2014).  The brand  pack  also  assists  that  company  to build  proper  relationship  marketing  by strengthening  the  relationship with  the  staff, suppliers and  customers  of  that  company.  All  these  products and services are provided  to  the customers and  it enables all the  hotels to ultimately  become a reputed  and branded  company  with  a proper   return  on  investment.   

Agoda's Marketing Strategies

Basically this  company   is not  only marketing  its  own company and its  also doing for other  restaurants and hotels and  destination spots and it ias done by specifically  done  by  digital  marketing.  Agoda Hotel Booking company provides  the  required  company  SEO services so  that  the  business  of that  particular company can  observe  its own reputation, profit  and  its  recognition as  a brand (Hyun and Suh 2015).   This company has a group  of  SEO  specialists who repeatedly supervises the  growth  of  the  company   so  that   Agoda Hotel company can  deliver  updated strategy and  techniques  which is well placed in the google rankings.  Search engines like googles allows every business organization to know about  particular  things  but  that is very  limited .  Hence if  one company hires  specialists  SEO just  as  this service  is provided  by  the Titan  Digital Agency  then it  will  increase the busines’s online  visibility  and rankings and  it  also enables  to  attract  capable  consumers. Then  it  permits  to target  new  customers,  helps  to  be  recognized  as  a  brand increasing  the online  return on investment.    Agoda  booking organization has SEO  Audit  is inclusive  of a  competitor  analysis  the  main  competitors  of the  company , their  ranking  and their tactics   of  digital  marketing.  Another is  keyword  analysis    which  regulates  the   consumer behaviour  who  search online  for  products.  It also helps to know about the words and phrases used by the customer.  

Another  is the PPC  which  means pay-per-click advertisement which  is  one of the most    strong  process  of providing  targeted  customers to  the  website  of the  company. PPC, AdWords management  permits  the  publisher google, bing, yahoo to  portray  the  the  advertisement  the  company in  different  websites (Rostami,  Khani and Soltani 2016) .  Its  significance  is  unlike  traditional  process  of advertisement  when  one  enters  a website  one  can  see  the advertisement  of  the  company’s  websites. Google Adword  management  is  such  a kind  of   highly  technological   software which  is  automatically  contacts the customer  by  coming  in  different  websites.   The   specific  causes  for  the  utilization  of this PPC  is  it  helps to target  specific  customers  who  resides  in suburbs  and in  different time  zone. It  also allows  the campaign  of  the  particular  company    only  can  be  available at certain times of the day and   the manager  or  the  head  of  the  company  can  deal   track  the  position  of   it.   Adword  also  permits  the advertisement  of  the website  of  the  company  after the  customer  has  left  the   site of  the   website. Agoda creates a display advertisement for   the company that literally follows the viewers  of  the  company as they search the web (Carrasco et al. 2015) .

Agoda's SEO Practices

Another  digital  marketing  tool  is the  social  media  marketing  tool which  has  become  the  number  one marketing  instrument for  many  companies. If  social media  is  utilized  in  a proper  way  then the  marketing  will  be  done s very  quickly.  Thus  it  is  very  important  for  a company  to  hire  social  media professional. Social media is just  not  about searching  twitter  and facebook accounts. It’s  about  advantage  over that specific  tools who  will engage existing customers and  target  the  new  customer . It’s about communicating the  brand and business in a direct, often entertaining way. Social media is not as easy as it sounds and can cause damage to the  company if not implemented properly.  In that  case  social  media  needs a  group of  professional  who have creative  and technical   knowledge    to  promote  the  company among potential  customers. Social Media Marketing has changed the process  by  which  everybody  shares information and  the  facts  with the  friends, family and the public .It  can be  said   that  conventional  way  of  face-to- face  talking  and  gossiping  has  changed. Earlier people used  to  trust their friends and colleagues for recommendations and  at  present  condition Facebook, Twitter, LinkedIn, Instagram etc., to post and read reviews, communicate with friends, voice opinions, read the news, source information on products and services  and  also  jobs  according  to  the needs of  the people.     Social media has become a part of our lives (Collier and Bienstock 2015) .  Thus  company  must  focus on the  social  media  marketing  will be enable to  attract  huge  range of  consumers..  They are the  kind  of  messages  communication  which  the  company  want  to convey  to the customers,  identifying  the most suitable social  media  channels to promote the  business  of  the  organization,   it  also  enables the company for communicating the right message at the right time for maximum exposure.  

Email  marketing  is an  effectual  procedure  of  sending  the commercial   to  the list  of  contacts  with  the  help  of  the  email (Torres 2014).  In  this  era  of technology  various  companies  use  emails to  deliver  their message  quickly   which  they  used  to do it with  the help  of  the television  and  the  radio.  It is also an  good  medium  in  staying  with  the contact  with the   early and current clients, which promotes customer loyalty and helps to  sustain  the  customers (Zehir and Narc?kara 2016).  There are certain specific outcomes of using the email (Nathan 2014).   The  first thing is it  is  not  at  all  expensive, there  are  certain initial step fees  but compared  to  traditional  marketing  emails  come  at  the first, and very  cost-effective and  effectual  in  nature (Zhang et al. 2015). Moreover, it is quick & efficient. A single click allows   the company to deliver an exact information to thousands of database addresses (Doherty,  Shakur and Ellis-Chadwick 2015). It  expands  the  client relation  with  the company by  easily  keeping  in  contacts with  the customers  which  helps  to  foster  the brands  and also enhances  reputation  of  the  company. Email marketing   delivers measurable outcomes that can be used by the company to improve the marketing strategy of the company. Agoda Agency is also available androip app and iOS app.

Agoda hotel book company also needs a group of web designers in  order to keep in update about the  different  destinations  new hotels  related  to it.  Agoda hotel Agency  has  a team of talented web designers  who has  the  ability to create  more than 1000 active websites , they also gets the support of writers and digital marketing specialists.   Another  important  thing  is that  there  is  a   content  management  system that  gives  the  provision of adding, amending and transforming the content  of  the website for  changing  of  further  design  work  (Bressolles, Durrieu and Senecal 2014).  Content  managers   does  various other works such as Load blogs, change pictures, run special promotions or simply  revise the things up occasionally.  There are certain reasons for which proper web designing is required.  The  first  attribute  is  it  helps  the  customers  to  get  knowledge  about  the  exact  things  which  they  want  to  know

Micro  environment is  inclusive  of  individuals  and organizations  which deals with  on the regular basis  of    suppliers,   competitors, customers,  intermediaries, and  employees and  also  online  customers (Ayo et al. 2016) .   Suppliers can provide superior quality of products and services at  a reasonable  price (Chuang and Lin 2016). The suppliers use the websites to display its products and services needed for different companies.  According to the customers   it is very much important to understand and supply what customer need. Identify the buyer behavior, where is to access customers online. It  also  actualizes  the  company  to analyse  the  behaviour  of  the  customers.   E-service  quality has such  components  like  to  be  emphatic to the customers.  For  example,  it  can be analyzed that  if  one  purchase the product  it is  can be recorded and the   company can gift them a flower bunch or a   a gift on   specific  occasions (Al-dweeri et al. 2014). Another  important aspect is  that the human resource  is  one  of  the important  feature  of  the  company. New employees must adopt themselves with the process of the   using internets and seeking digital help for the company. Hence  this  enables  to  provide a  competitive  advantage  over  other  company  If  one comes  in the  context  to  Agoda hotel booking company itself  is a  digital  marketing  agency  it is very much  particular  about  the   strategies  of  meeting up the e-service quality. . It has specific  teams of  talented individuals who  coordinates  the whole company and  it connects  with other   hotel industries.    Thus  it  creates  a bond of  trust  and proper responsiveness  among  the  employees. It  has  innumerable  customers  and  the agency  provides  proper  innovative  strategies  to  make that  company  flourish.  Agoda booking agency provides the customer considerable amount of commissions. Especially it does with the permanent customers. Hence it shows the empathy towards the customers .  Agoda booking hotel also has a highly motivated research team  and media  team  who keeps in up to date about some facts like Japan and Myanmar  attracts more customers from European  countries. It is customer relation is much n good because it gives discount in occasions like Eid (Zhuang, and Babin 2015).  The team  members  of  the  company  are  highly  motivated  by the  managers  and leaders  of  the company. The company has three basic assets.   Employees are trained by the digital education. The company has adopted  the strategy of  reducing costs and  improvement  in client accretion (Stiglingh 2014). The  company  has  detail  knowledge  regarding industrial  trends,   and  also has the  permission  to new  global  products in the hotel industry.   Therefore, it can be said that the company has also certain tangible elements.  Macro environment includes certain features of the government policy, social transformation and the economy of the society. Society is the factor that impacts on the consumers’ habit the most and influence on customer’s belief and psychology that lead to decision of buying online or not.  It can be considered that the process in which the technology  of each country regulates  everything  in  modern  times and it has  also has  a positive  impact  in the marketing  of the business and  the  organizations.   Agoda Hotel Agency booking in that case has brought a innovative changes by making contact  with  the customers to  each small hotel organizations and cooperation into a reputed one and thus helped  the organizations  to earn revenues and also  to  provide  the  customers  all  the  service  elements  of  the  organization.

Agoda    booking company is not  only interacts with the hotel industry but it also  deals  with  online booking  of flights.  Thus, it has huge range customers all over the world; it has to responsibility while meeting demands of all the customers.  As it is an online booking company, it tries to maintain the e-service elements of the organization. When one encounter a problem while one is browsing or booking a hotel accommodation using Agoda's services, one do not to decide about language barriers, which further complicated the matters This is because this  hotel booking website offers multilingual customer support service . Therefore, in whatever language one speaks  or whatever time zone one  is staying  at the present situation , one can be assured that there will be someone from their customer support who will help the customer  to  resolve  the  problems. So, the company has the  e-service  elements  of  empathy  and  assurance  which  behinds  the people  of different  languages  together. But It has been seen in some of the reviews of the Agoda hotel booking that this company sometimes has problems with the freight charges.  People who generally come from the elite background do not have any problem with these changes but people who are mainly from the middle class background has a serious problem regarding this. In this context Agoda booking agency must provide schemes and facilities to the common people. This is because an organization cannot perform well for a long run.  It is true that this company has a good records and its dealing with  the customers is also good. But each and every  organization must  be able to prepared  themselves in such a way  that  it can stand through all the adverse  situation  of  the  industry.  The  environment  of the  booking agency  have a overall  positive  impact  among the employees  of  the company and it has  also meet all the e-service  service elements.  This booking agency also creates a huge employment s for many youths of  the  young  generation.  The company must  also focus on bringing  changes  to  the society by  providing sponsorships  and  money to educational  institutes  and   must  develop certain schemes  for the rising entrepreneurs. 

Conclusion:

Agoda Booking Agency has set a benchmark in the e-service quality. The organization has provided efficient support to the business organizations like hotel industry, airline industry  to promote their brand name among their potential consumers. The organizational management of  Agoda Booking agency often incorporates various unique and innovative strategies that influence the growth of the organization and  consequently  it  has  well  developed  its  online customer  relationship. E-service quality has become one of the integral parts of the organizational structure in recent time.  Every  business  in order  to promote themselves  and maintain the  customer  relationship  there  is  need  of  online  digital  marketing. Agoda booking agency helps the business organizations to put a significant impact on the particular industry and battle against other rival companies. Although, there is a tough competition in the market, the organizational management of Agoda   Booking Agency has become capable of grabbing the attention of their potential clients only  uplifting  the online   e-service  quality of the organization. The arrival of several rival companies has led the organization to face various difficulties. The unique and high quality service of the organization has stimulated the growth of the organization.  Agoda booking Marketing Agency consists of various strengths, weaknesses, such as- its unique policies, growth of the rival companies and so on that has put a significant impact on the organizational development. It can be said that the e-service quality has a significant impact in  the organization. They consider that clients are the key element of their organizational structure.  Though  the  organization  maintain a  proper  quantity  and  quality  of  online  e-.service quality. In order to increase the  online  customer  relationship the company must  do regular interaction with their clients to avoid any kind of crisis in the future, such as- reputation crisis, financial crisis and so on. It will enhance the profit margin and  meet  the demands customers  of the Agoda booking agency and help the organizational management to earn long-term goal.

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