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The purpose of this assessment is to enable students to undertake research into a specific product or service as a case study.

Description: This assessment requires you to:
1. Select a firm
2. Discuss the effectiveness of the current strategy
3. Make recommendations regarding a more viable strategy and the rationale for that choice
Five criteria will be used to assess the project:
1. Demonstrated links to appropriate readings
2. Scope of analysis and links to theory
3. Depth of analysis
4. Presentation of a convincing argument
5. Clear recommendations based on the analysis or argument

The Start of Apple Company

According to Castellucci & Podolny (2016 p.21) the Apple Company is said to have found in the year 1976. The company was fast found by the two young school drapers who were Steve Jacobs and the Steve Wozniak. They are said to have developed some little amount money from selling of the van and started a small shop in the family of Job. The shop was suggested to have set along the garage in the family of Jobs homestead. The development of the apple company started in the year 2016 in which there were a new innovation and development of computer skills which came along with people of California.  The ideas of the computer composing fatly developed in the area in which the same business was considered as just like any other type of business (Giachetti, 2013, p.45). There was high demand for technology by then as every scholar were trying to come up with a new idea which could develop the people and make them as famous as their idea product they invented. There was the first computer which was made in the year 1976 which was under the idea of Wozniak with assistance from his colleague Job. The computer which was made was a form of Apple Company first phase one or simply early stages which started used as an advertisement material (Burgess, 2012, p. 36). The California area was the area which was proved to have held the first Apple computers. In the year 1977, there were images which were used to represent the apple machinery and technological equipment. The improvement of the apple organization began in the year 2016 in which there were another advancement and advancement of computer abilities which joined individuals of California (Quariguasi?Frota?Neto & Bloemhof, 2012, p.101). The thoughts of a computer forming fatly created in the territory in which a similar business was considered as simple as some other sort of business. There was popularity for innovation by then as each researcher were endeavoring to think of another thought which could build up the general population and make them as renowned as the thought item they developed. There was the first computer which was made in the year 1976 which was under the thought of Wozniak with aids from his associate Job.

The effectiveness of the current strategy power of Apple Company was the best right from early years back in which the business focused on international markets not just a national competitive type of organization. According to Zeng & Glaister (2015 p.479) the strategy may be failing because there have been so many competitors who try to cover the existence of the company. The close companies of the same categories which try to compete with the company are such as sonny dell among others.  Apple Company is so competitive in which it makes about 34% of the world’s best-wanted computer devices in many companies and institutions. The Apple Company if suggested to be the computer company which is producing the quality computers not because it was started in an early year or any other reason of that sort but simply because the same computers are so everlasting and proper services to the users (Giachetti, 2013, p.47-48). The nearby organizations of similar classes which attempt to rival the organization are, for example, sonny dell among others. Apple Company is so focused in which it makes around 64% of the world's best-needed computer gadgets in numerous organizations and establishments. The Apple Company is proposed to be the computer organization which is creating the quality computers, not on account of it was begun in the early year

Buyer Power for Apple Company

The company is so powerful that it has produced other types of computer operating systems and machines which make the company to be more famous and have a wide range of the market. The company has been the best software developer in which the same software is now days used to come up with other devices which are important in the field of science and technology (Shelly, Gunter, & Gunter, 2013, p.89). The Apple company has come up with other supplement machines which are made so in such a way that they make the selling power of the apple products especially computer over the whole world.

Buyer power for Apple Company

The buying potential of Apple products especially computers is lower as a comp- aired to the buying power of another computer type. The reason behind the selling of Apple computers in such expensive is simply because they are quality than other products of the same type. The internal memory of this type of computers is the one which makes the big between the Apple computers and another type of computers which are sold in the market across the globe. It has found that this company is so dynamic since after realizing their products are so expensive due to specifications which are found with them, they have come up with other quality devices which are some cheap than real Apple devices (Hitt, 2012, p.78). This has become one on which this company has taken to make sure that the company does not remain static. The computers are the one which makes the enormous between the Apple computers and another sort of computers which are sold in the market over the globe. It has discovered that this organization is so unique since, in the wake of understanding their items are so costly because of determinations which are found with them, they have thought of other quality gadgets which are some modest than genuine Apple gadgets.

The success of the Apple Company is not from nothing. Since the year 2002, the financing management of the Apple Company has been so perfect without mismanaging of the funds. The company has remained among the best-managed organizations in the world.  It broke a total of 5.7 dollars from the sale of its products (Duhigg & Kocieniewski, 2012, p.4). It has been able to draw the attention of the customer s provision of issues like promotions for their products.  Through the research which was carried out worldwide, it is found that Apple computers are most used 17 % of all other computers in the world (Mahoney & Pandian, 2012, p.363). The same type of the computer has got large memory capacity which is able to store much of information without hanging off the machine or other technical problems. It has possessed the capacity to draw the consideration of the client s arrangement of issues like advancements for their items. Through the examination which was completed overall, it is discovered that Apple computers are most utilized 17 % of every single other computer in the world.

Success of Apple Company

The company in terms of the effectiveness of the current strategy dynamics of the company it true to suggest that the company has remained and possibly remain the top leading quality computer and softer ware producing company in the world.  The company is now on the look of so many companies which just learn from the same company in the best computer manufacturing. It broke a total of 5.7 dollars from the sale of its products. It has been able to draw the attention of the customer s provision of issues like promotions for their products.  The company is believed to continue remaining at the top of other businesses is simply because the employees who are employed in the same companies are highly trained personnel who are able to handle the business so well leading to the success of the company. The organization is currently on the look of such huge numbers of organizations which simply gain from a similar organization in best computer fabricating. It broke an aggregate of dollars from the offer of its items. It has possessed the capacity to draw the consideration of the client s arrangement of issues like advancements for their items. The organization is accepted to keep staying at the highest point of different organizations is essentially on the grounds that the representatives who are utilized in similar organizations are highly prepared workforce who are capable handle the business so well prompting accomplishment of the organization (Kumar, Teichman & Timpernagel, 2012, p.1278). The purchasing capabilities of Apple items particularly computers is lower as comp-circulated to the purchasing intensity of other computer compose. The explanation for the offering of Apple computers in such costly is essentially in light of the fact that they are quality than different results of a similar kind. The inside memory of this kind of computers is the one which makes the huge between the Apple computers and another sort of computers which are sold in the market over the globe. It has discovered that this organization is so powerful since subsequent to understanding their items are so costly because of particulars which are found with them, they have thought of other quality gadgets which are some shoddy than genuine Apple gadgets (Joseph, Mullen & Spake, 2012, p.1-2). This has turned out to be one on which this organization has taken to ensure that the organization does not stay static. The adequacy of the present technique intensity of Apple Company was the best ideal from early years back in which the business concentrated on global markets not only a nationally focused sort of association (Goldfayn, 2012, p.67).

References

Burgess, J., 2012. The iPhone moment, the Apple brand, and the creative consumer: From “hackability and usability” to Cultural Generativity. In Studying Mobile Media (pp. 36- 50). Routledge.

Castellucci, F. and Podolny, J.M., 2017. The dynamics of position, capability, and market competition. Industrial and Corporate Change, 26(1), pp.21-39.

Duhigg, C. and Kocieniewski, D., 2012. How Apple sidesteps billions in taxes. The New York Times, 28, pp.1-5.

Giachetti, C., 2013. Competitive dynamics in the mobile phone industry. Springer.pp.45-89

Goldfayn, A.L., 2012. Evangelist marketing: What apple, Amazon, and netflix understand about their customers (that your company probably doesn't). BenBella Books.

Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases: competitiveness and globalization. Cengage Learning.

Joseph, M., Mullen, E.W. and Spake, D., 2012. University branding: Understanding students’ choice of an educational institution. Journal of Brand Management, 20(1), pp.1-12.

 Kumar, S., Teichman, S. and Timpernagel, T., 2012. A green supply chain is a requirement for profitability. International Journal of Production Research, 50(5), pp.1278-1296.

Mahoney, J.T. and Pandian, J.R., 2012. The resource?based view within the conversation of strategic management. Strategic management journal, 13(5), pp.363-380.

Quariguasi?Frota?Neto, J. and Bloemhof, J., 2012. An analysis of the Eco?Efficiency of remanufactured personal computers and mobile phones. Production and Operations Management, 21(1), pp.101-114.

Shelly, G.B., Gunter, G.A. and Gunter, R.E., 2013. Teachers discovering computers: Integrating technology in a connected world. Cengage Learning.

Zeng, J. and Glaister, K.W., 2016. Competitive dynamics between multinational enterprises and local internet platform companies in the virtual market in China. British Journal of Management, 27(3), pp.479-496.

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