Get Instant Help From 5000+ Experts For
question

Writing Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing:Proofread your work by experts and improve grade at Lowest cost

loader
Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

Essay: Trip 7 Screen Printing And American Apparel: A Customer Service Problem.

7 Pages / 1,723 Words Published On: 16-02-2021

Company Background

Recently, Mike Kitchen, the production manager for Trip 7 Screen Printing, has been having problems with the company's main supplier of t-shirts. For several years now, Mr. Kitchen has ordered t-shirts from American Apparel, the largest t-shirt vendor in the United States, located in Los Angeles, California. He is preparing for a telephone conversation with the sales manager at American Apparel. Two days ago, he called customer service, and they put him on hold for 90 minutes. According to Mike, "It is now time for results."

Trip 7 Screen Printing started in 1991. The company is located in Columbus, Ohio. Trip 7 Screen Printing specializes in custom screen printing and embroidery of textile products such as t-shirts, golf shirts, dress shirts, hats, bags, and sweatpants. The company also offers common promotional items such as pens and coffee mugs and even some unique items such as custom chocolates and Swiss army knives.

The company prides itself on pleasing its customers. Trip 7 Screen Printing of­fers free consultation services on artwork, garments, retail programs, and uniform programs. It also promises timely delivery of the finished products to the customer by trying to meet each individual customer's deadline. In order to accomplish such a demanding task of meeting each and every customer deadline, Trip 7 Screen Printing uses forecasts based on past sales history. The company's overall goal is to focus 99.99% on customer care.

Trip 7's screen-printing facility offers up to six colours per item on a wide variety of textile products. Also, Trip 7 Screen Printing uses only Tajima embroidery equipment, which has long been the forerunner in the embroidery industry.

Trip 7 has done screen printing and/ or embroidery products for several companies, restaurants, organizations, schools, and so forth. Some of these include FedEx, Ballet Met's performances, The Blue Bird Club, Buckeye Cafe, Byrne's Pub, Children's Hospital, and the San Quinton baseball team; Trip 7 also provides services to walk-in customers.

Screen printing is a print process where a design is transferred to a substrate by way of a screen. Inks are transferred through a screen to the garment to achieve the desired result. This involves exact pressures, specialized inks, and heat curing. The result of these processes is a long-lasting design.

The following is a step-by-step procedure of the screen-printing process:

  1. Conceive artwork and send it to the computer for processing of a composite proof that specifies the colours, size, and location.
  2. Create output film on vellum paper and make into screens.
  3. Preregister artwork and check it for detail and quality.
  4. Coatthescreenswithphotosensitiveemulsion.
  5. Dry the screens and place them on a vacuum light table, which exposes the screens to a 3,000-watt metal halide light that burns the image onto the screen.
  6. Wash out the screen with a pressurized washer at around 1,300 psi.
  7. Double-check for accuracy.
  8. Block, tape, set up, and squeegee press the design onto the garment by colour (each colour utilizes a separate screen).
  9. Flash (dry) ink between each colour layer, which takes about one to two min­utes per shirt.
  10. Repeat steps seven, eight, and nine for each colour in the design.

In the past, Trip 7 Screen Printing has had strong relations with American Apparel. American Apparel offers a wide variety of products, and even carries some not-so-common products such as the fitted ladies' polo t-shirt. With a wide variety of products from its supplier, Trip 7 Screen Printing is able to accommodate the various requests from its own customers. Trip 7 Screen Printing provides American Apparel with a considerable amount of business, over $250,000 in sales per year.

But within the past couple of months, Mr. Kitchen has been unhappy with the growing number of backorders American Apparel has had on Trip 7's orders. The situation has become such a problem that Mr. Kitchen has estimated that at least 25% of his t-shirt orders are backordered through American Apparel. He has contacted the American Apparel customer service representatives several times and has not received the results that he had expected. As a result, Trip 7 Screen Printing has had trouble making customer deadlines. The company also is incurring extra costs from its growing number of expediting orders from American Apparel and having to pay its employees overtime.

Mr. Kitchen knows that when Trip 7 Screen Printing fails to meet a customer's deadline, the company is breaking its promise to provide 99.99% customer care. If American Apparel cannot deliver its t-shirts to Trip 7 Screen Printing in a timely fashion, customer service will diminish. Being able to promise timely deliveries to its customers is a key competitive advantage for Trip 7 Screen Printing.

During the past two days, you were able to research alternative suppliers for Mr. Kitchen. The following table (next page) shows the comparison of t-shirt suppliers.

1. Read the case on Trip 7 Screen Printing and discuss how Mr. Kitchen should approach the current situation.

2. Read the following article and explain what you understand by static vs. dynamic view of the supply base. Which view is more strategic and why?

Melnyk, Steven A., Cooper, M. Bixby, Griffis, Stanley E., Macdonald, John R., & Phillips, Cheryl L.M. (2010). Supplier base management: A new competitive edge.(DEVELOPMENT). Supply Chain Management Review, 14(4), 35–41.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2021). Essay: Trip 7 Screen Printing And American Apparel: A Customer Service Problem.. Retrieved from https://myassignmenthelp.com/free-samples/jnb537-strategic-procurement-management/case-studies-on-strategic-procurement-management.html.

"Essay: Trip 7 Screen Printing And American Apparel: A Customer Service Problem.." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/jnb537-strategic-procurement-management/case-studies-on-strategic-procurement-management.html.

My Assignment Help (2021) Essay: Trip 7 Screen Printing And American Apparel: A Customer Service Problem. [Online]. Available from: https://myassignmenthelp.com/free-samples/jnb537-strategic-procurement-management/case-studies-on-strategic-procurement-management.html
[Accessed 22 September 2023].

My Assignment Help. 'Essay: Trip 7 Screen Printing And American Apparel: A Customer Service Problem.' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/jnb537-strategic-procurement-management/case-studies-on-strategic-procurement-management.html> accessed 22 September 2023.

My Assignment Help. Essay: Trip 7 Screen Printing And American Apparel: A Customer Service Problem. [Internet]. My Assignment Help. 2021 [cited 22 September 2023]. Available from: https://myassignmenthelp.com/free-samples/jnb537-strategic-procurement-management/case-studies-on-strategic-procurement-management.html.


Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

question

Writing: Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing: Proofread your work by experts and improve grade at Lowest cost

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

loader
250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Other Samples
icon
5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?
close
Subtraction Payment required!

Only one step away from your solution of order no.