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Origins of MeToo MovementMetoo movement aimed to address the injustices like sexual assaults and harassments in the workplace. This movement resulted after the allegations against Harvey Weinstein gained momentum. As a response, American social activist, Tarana Burke used the phrase ‘Metoo” in 2006. American actress Alyassa Milano popularized the phrase through her opinions about the phrase on Twitter in 2017 (Metoomvmt.org, 2018). M...
Cash-based payment systems and electronic-based payment systemsThe world is moving rapidly towards the electronic-based payment systems from the cash-based payment systems. There are many reasons for the non-acceptance of cash but people still like the cash-based world. The development of a cashless world is being shaped by many local factors. Cash transaction accounts for 85% of the total consumer transactions in the world. The world is gaini...
Machine Learning in AmazonThis report aims to discuss the topic Use of IS/IT for innovation. Four case studies are selected for this report. The selected case studies are the ML in Amazon, AI in Apple, Robotics in Mitsubishi, and Cloud computing in Netflix. A detailed discussion of background is provided of all the case studies. The success factors of implementation of IT enabled innovation in the cases studies is provided in this report. A brie...
BackgroundA bipolar disorder may also be referred to as a manic-depressive illness. It is a disorder of the brain that causes strange variations activity levels, mood, energy, and the ability to carry out normal daily activities. The mood swings may include hypomania and depression. Individuals with this disorder may, therefore, experience periods during when they feel excessively energized and happy while other periods they experience extreme...
The present business scenarioGupta and Dasgupta (2009) opine that the business organizations that have been featuring in the present market scenario need to maintain a proper focus on the structure of the organization in order to put forth an increment in the competitive advantage that is maintained by the concerned company in discussion. The multitude of companies that have been featuring within the global market have been known to put forth ...
Overview of Amazon.comAmazon.com is one of the American electronic commerce along with company related to cloud computing in nature. The headquarter of the company is situated in Seattle, Washington and the founder of the organization is Jeff Bezos who founded the company in the year 1994 (Amazon.com., 2018). The respective company is the largest tech giant in comparison to the other competitors in the market and the areas served by the compan...
Community need Milk products and milk provides important nutrients. However, milk when not kept under good hygienic conditions can harbor dangerous microorganism that poses health danger to the consumers. Everyone in the Uganda wishes to consume milk kept under hygienic conditions. According to research conducted by Veterinary Medicine International, in western part of Uganda there is Prevalence of Antimicrobial Resistance and Mastitis case...
Key wordsGlobalization can be categorized as old globalization and new globalization. The old globalization has witnessed the emergence of China into the world's factory. However, scenes have changed again with the next phase of globalization has arrived. The major reason behind this fact is the growing emergence of new technologies and the emergence of new MNEs. Emerging nations have become the new hub for a business relationship. MNEs are he...
Marketing StrategyIn today’s competitive business environment, marketing has been developed and it has become a significant element of business operations and processes. When a company introduces its new products and services in the market, it needs to create a marketing and promotional plan that includes different strategies which help the company to approach its targeted customers. Looking at its significance, modern firms are engaged ...
Organisational structuresAn organisational structure is an illustration that specifies the manner business activities are directed in an organisation to attain a defined goal and purpose and these activities mostly consist of roles, responsibilities and regulations within a firm. Also the organisational structure determines the manner information and line of command flows between different levels of hierarchy in a firm so as to ensure clarity ...
The Chosen Organization and Its Core ValuesQuestion 1 The chosen organization is Woolworths Supermarkets, a company with its headquarters in Australia but spread in various locations across the globe due to the fact that it is a multinational. The organization is a leading retailer in various products including groceries, drinks and a wide range of other products. The mission of the organization is to offer the best in value, convenience as ...
Market Entry Strategy: Indirect ExportingGlobal marketing implies selling products globally. It comprises the complete procedure of planning, manufacturing, placing and endorsing products of a company in the international market. This paper defines the appropriate market entry strategy for the Chopped to open a small branch inside a convenience store in London. Chopped offers fresh, sparkling and nutritious food, served quickly. The mission ...
Marketing ObjectiveThe way in which the business is done by the promotion of a particular product or service to meet with the needs of the customers and build relationships is termed as marketing. Marketing is one of the pivotal means for the creation and satisfaction of the customers though the various concepts of business management process. The aim of marketing is to formulate an activity plan for the associative findings of the product and...
Key competencies for the unitAustralia is facing the drought that is influencing the country’s economy despite of the rural or city areas. Various government and non-government organizations are looking forward to help the community to fight this drought. Westend events group is developing and executing a fundraising event that can meet the needs and requirements of the drought facing individuals and assuring their safety and proper comf...
History and PROFILEThe Manly Pool is located on the foreshore adjacent to Marina and is perceived as an idea place to cool off. The manly pool houses a wading pool with play features for the kid’s; it also houses a 25 meter outdoor pool with an access ramp and waterslide. The pool offers learning classes for swimming and squad swimming. There are various classes of the swimming pool which are as follows: Aqua Masters Swimfit Mini/J...
Research QuestionsThis report’s context is based on the constantly changing work environments, which forces the contemporary organisations to adopt the advanced methods, which help to bring groups of people together. Thus, forming the virtual teams is the context here. In this technology oriented world, it is necessary for the organizations to move accordingly, and accept new trends. Moreover, the technology helps the managers...
BackgroundOxford Street is a retail destination which generates weekly footfall of approximately 600,000 customers. Moreover, Eastern Oxford Street has been blighted for many things. Huge investments have been made into this area. There are number of retailers which are opening stores and footfall is continuously going up. The oxford street is continuously under regeneration and benefits from high quality residential spaces, offices and retail...
SegmentationIntegrated marketing communication is the approach of combining various tools and promotional platforms to achieve maximum penetration in the market so as to generate the high profits. Luxton, Reid and Mavondo (2015) while referring to the term ‘integrated marketing communication as the method which business organisations use to create strong market images among consumers by aligning all the promotional methods ra...
About the Starbucks companyThe purpose of this study intends to analyze on the strategy of a multinational enterprise that has currently entered in India. The multinational company chosen for this study is Starbucks enterprise. When any enterprise seeks in entering the foreign market, it select most proper entry mode for the particular market. The entry medium strategic decision is the most vital decision for expansion in the foreign market. T...
Overview of companyR.M. Williams Company is a stylish leather boot manufacturing company for both men and women. It is one of the best leather boot manufacturing company in the Australia. The company has taken its decision to explain its international market but it is not sure about the zone. From exploration the company has come up with two regions one is Europe and other is China. The company will go through macro environment analysis of both ...
Analysis on possible market gap/opportunityThe modern times have seen that the business organizations need to undergo changes in its strategies so that it can help them to be sustainable in the upcoming years. The failure in adopting the strategies within the business may hamper the sustainability of the company and the nature in which the business is being conducted (Dalmasso et al., 2013). The main purpose of this report will be to highlight...
Social and Environmental Influences on Consumer BehaviorThe report brings about the discussion on the analysis of customer behaviour and the related aspects. Consumer behaviour is an important study which includes the assessment of certain external influences affecting the purchase decision of the individuals. Thus, the report will assess all the social and environmental influences in context to the case study given in Assessment one. The anal...
Fees for no serviceA Royal Commission (RC), highest form of public inquiry authority of Australia, uncovered the extensive wrongdoing in the financial industry of Australia in the year 2018. RC published the report in which they accuse the industry for valuing the profits over the interest of people. This report mainly expressed the culture of greed adopted by banks and financial institutions of the Australia. This report is named as “sc...
Current SituationThe rise in the popularity of social media has made it a reliable channel for communications. The various developments and innovations in social media has allowed it to gain recognition and acceptance in official communication (Auer, 2011). Social media has found wide application in institutions of higher education. This is attributed to the high usage of social media among students, thus making it a more effective mode of co...
Tesla's cultureTesla Motors one of the global automotive organizations which was founded in 2003, Elon musk a CEO of a former company which launched Tesla as a main of the electric car industry and encourages both innovation and ethical values (Debord, 2016). Tesla’s culture generates human resource competency essential for generating more of innovative produces in future. Its culture signifies the customs and standards that define emplo...
