Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
loader

Phone no. Missing!

Please enter phone for your order updates and other important order related communication.

Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

MKT260 International Marketing 2

tag 0 Download 15 Pages / 3,625 Words tag 14-08-2020
  • Course Code: MKT260
  • University: Charles Sturt University
    icon

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: Australia

Question:

Marketing Plan

Australian wine company called Penfolds entering into market of UK with its Penfolds Grange wine.

This section involves the development of the international marketing plan. complete the comprehensive international marketing plan. You are expected to develop a detailed market entry plan that will involve making decisions on issues such as:

  • mode of entry;
  • segmentation, targeting, positioning; and
  • strategic options for the 4Ps, including the extent of standardisation vs. adaptation needed.

This section must include:

  • Mode of Entry 
    • Locations: city, region, etc.
    • Exclusive marketing or joint venture, etc. for marketing of the product/
  • Segmentation, Target, Positioning(STP should be consistent with and driven by overall competitive strategy) 
    • Segmentation options and final basis and analysis for segmentation
    • Target group selected, size, sales potential
    • Positioning options and final analysis and basis for positioning
  • Marketing Mix (4 P’s should be integrated among themselves and consistent with STP) 
    • Product (degree of standardization/customization, why appropriate, what needs products meets, what their advantages would be over local and global competitors’ products/services, etc.)
    • Promotion (what media, other promotional efforts, what kind of reach expected, how promotion would be culturally appropriate or tailored, degree of standardization, etc.)
    • Pricing (what pricing strategy used (financial analyses not required)
    • Place or Distribution (what channels to be used, what channels available, expected ease or difficulty of channel access, measures used to overcome difficulties, direct distribution or using partners or agents, sales force management, etc.)
 
Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Upload
Unique Document

Document
Under Evaluation

Get Money
into Your Wallet

Total 15 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). International Marketing 2. Retrieved from https://myassignmenthelp.com/free-samples/mkt260-international-marketing-2.

"International Marketing 2." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/mkt260-international-marketing-2.

My Assignment Help (2020) International Marketing 2 [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt260-international-marketing-2
[Accessed 03 December 2022].

My Assignment Help. 'International Marketing 2' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/mkt260-international-marketing-2> accessed 03 December 2022.

My Assignment Help. International Marketing 2 [Internet]. My Assignment Help. 2020 [cited 03 December 2022]. Available from: https://myassignmenthelp.com/free-samples/mkt260-international-marketing-2.


Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Phone no. Missing!

Please enter phone for your order updates and other important order related communication.

loader
250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!

icon

Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

icon

5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?