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MKTG 223 Professional Selling

tag 0 Download 16 Pages / 3,989 Words tag 20-03-2021
  • Course Code: MKTG223
  • University: Centennial College
    icon is not sponsored or endorsed by this college or university

  • Country: Canada


The Pfizer Company is a Canadian Company with its renowned maximisation in the biopharmaceutical industry across the globe. The Company mainly manufactures multisource medicines as well as dedicated to puts concern about the health and wellness of the Canadian people.

As a result of that the mission and vision statement of the company is strictly related to the wellbeing of the people. In this regard, the purpose of this report is to develop an understanding on the operational framework of the Pfizer Inc Company. In course of the discussion, the situation, product and services, marketing strategies and timelines are mentioned in order to foster a clear understanding of the current situation of the company and provide some recommendations for the betterment of its operational framework with Shoppers Drug Mart.

It can be concluded that the report truly emphasises on the different aspects of the Pfizer Inc Company and describes a development in the market orientation of the company. In course of this, the Pfizer Inc Company will be able to create a better marketing environment in near future.

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Total 16 pages

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