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The Essay Examines CRM And Promotional Mix In Radisson Blu Edwardian Hotels.

15 Pages / 3,710 Words Published On: 23-07-2020

Evaluate the effectiveness of the current use of CRM techniques used by your chosen organisation to develop their market orientation and customer centric objectives. Make recommendations as to how the organisation could improve its CRM.
40 marks

Evaluate the current promotional mix techniques used by your chosen organisation.  Using your own creative marketing skills, suggest a promotional mix strategy which could be used by your organisation in the future.  Include concepts of above and below the line and AIDA in your strategy.

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My Assignment Help. The Essay Examines CRM And Promotional Mix In Radisson Blu Edwardian Hotels. [Internet]. My Assignment Help. 2020 [cited 02 October 2023]. Available from: https://myassignmenthelp.com/free-samples/mod003507-principles-and-practice-of-marketing12.


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