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What makes Apple the most valuable brand in the world

What makes apple the most valuable brand in the world by market capitalization and describe the various innovative strategy of apple?

Apple is known across the world as the world’s most reliable brand.   The total brand has grown by 54 percent in 2017. It grew by 4.2 percent and the individual brand value has gained an average of 3.1 percent.  Apple has struggled to gain the topmost position in the market. In order to determine the market position of the brand it is necessary to attain sustainable brand(Apple,2017). During the past few years, Apple has gained an effective market position. The role is primarily played by the reputation of the brand and its consistent market usage. It is important enough from the point of view of attaining effective market position. The brand is still famous after it is over-priced. It is important to analyse the changes and putting forward the significant brand value in order to secure value in the market(Apple Inc. 2017). The purpose of the brand is to evaluate effectiveness and gaining market position which is important enough for attaining better market place. Ever after serious competitor from the brands like Samsung, Motorola etc; Apple is a famous name for the gadget geek. It’s not due to the product value but the applicable services that the brand is providing to the people(Armstrong, et al 2014). The most interesting part about the brand is that, people wait for the next model eagerly in order to buy it. It is necessary from the point of gaining strategic market innovation. The market is already very huge that requires putting forward for better policies that will certainly allow in gaining market place. The brand is consistently improving its value in the market and allow in managing effective role(Baaghil, 2013).

Apple has been a pioneer of innovative technology and development. They have deployed effective market strategy that has allowed in gaining significant market place. The brand has constantly achieved customer attention due to its innovative strategies.  The brand has managed to gain a positive market approach. This is significant from the point of view of attaining better qualities.  It is important from the point of view of gaining better focused technology and development(Berthon, et al  2013).

Empathy:   Apple does understand the customer needs and develop their product accordingly.  They have learnt to be a better innovator in terms of gaining significant market place and gain effective market place(Blakeman,2014).

Innovative approach used to identify customer needs

Focus:  The purpose is to attain better job and managing a significant focus in order to treat the issue in managing the focused market place. It is all required to gain a focus that will help in maintaining a significant brand image and allocating the particular market place. It is necessary for a brand like Apple to gain focus in a better way that will allow in gaining innovative venture and managing better growth result. It is important from the point of gaining better opportunities and venturing into the long term goal of the company. The purpose is therefore to organize systematic growth and development and acquiring better results(De Mooij,2013). 

Impute: Apple is known for its high quality and nature. The brand has enabled a significant market position that has improved its value. The progress of the brand is arranged through better steps and procedure. The brand has an overall effective position which has gained effectiveness on a long run(Doole and Lowe, 2008). For the purpose it is evident to manage the importance of the brand and delivering effective goals. This is important from the point of generating focused outcome. After all, Apple has been gaining significant market place with a strategy to gain focused growth(Dou, et al 2010).  

While most of the business organizations are facing complication due to their complicated business environment, Apple has been a pioneer of sustainable business innovator. With an efficient organizational culture and development has allowed in gaining effectiveness. The multi-cultural environment at Apple has helped them in gaining a competitive market place. This is due to their continuous innovation and development that they are able to gain a suitable market place. The purpose here is to ensure systematic growth and development. The effective functional growth and development will allocate in functioning(Fromm & Garton,2013).  The diversified culture in the company has helped in managing the challenges and gaining competencies. The changes has allowed in managing effectiveness and gaining cultural advantage. The purpose is to fulfil the organizational model and matching up with the individual expectations. This cultural advancement has helped in gaining effective organizational growth and managing objectives. The core values were imbibed by Steve Job has contributed in gaining consistent goal.  Apple store across the world has accompanied in gaining effective growth. Apple store has gained efficient market place through its innovative customer interaction and innovation. These strategies are important from the point of giving technical support. The purpose of these strategies has helped in gaining long-term sustainable goals(Graham, 2008). The purpose of supporting an interactive cultural advancement is to carry the mission statement.  The business culture at Apple is innovative that help in maintaining a balance in guaranteeing growth. It is important enough for guaranteeing sustainable result and managing growth for long term purpose. The organizational culture and development has helped in gaining objectives and managing long term effectiveness. These facilities are important from the point of view of gaining consistent growth and managing growth in a systematic way.

Apple culture and how it is encouraging innovation

With the reign n of Steve Job, Apple has undergone considerable growth and development.  Jobs have entirely changed the way Apple worked.  It was often described that the brand has gained a considerable results due to his leadership skills. The design and the technology on other hand have helped in improvising the product. It is even evident from the point of view of gaining adequate results and procuring better results. The organizational results can only be improved by instituting changes and looking onto innovative business strategies. This has significantly allowed in managing the business function which in return has helped apple in gaining competitive strategies. This is important to manage the multi-cultural environment and looking onto the most innovative business strategy which will certainly allow in managing the organizational growth. From the point of view of gaining growth, it is important to manage the changes and acquiring effectiveness. The challenges can be managed by gaining better roles and responsibilities. The overall growth of Apple was possible due to the efforts made by Steve Job. The certainty of business growth and development has been possible due to the efforts made.  The secret organizational potential and development has created long-term effectiveness and managed all possibilities in order to match the competent results(Hsu, 2014). The purpose of the organizational development and growth has been possible by managing sustainable growth and advancement. It is necessary from the point if gathering effectiveness and furnishing possible results. The overall purpose is to guarantee growth and advancement. The challenges faced by the company are in terms of managing technological advancement. The changes are effective from the point of accommodating the space. It is therefore important to enhance the competency and gaining better role(Kim & Ko, 2012).

References

Apple, (Online) .Retrieved from: https://www.apple.com/in/iphone-7/specs/ (Accessed on: 31 March 2018)

Apple Inc. (2017). Apple Computer, Inc. - Company Profile, Information, Business Description, History, Background Information on Apple Computer, Inc. (Online). Retrieved from: https://www.referenceforbusiness.com/history2/31/Apple-Computer-Inc.html (Accessed on: 31 March 2018)

Armstrong, G., Adam, S., Denize, S. & Kotler, P., (2014). Principles of marketing. Pearson Australia.

Baaghil, S.A., (2013). The Power of Belonging: A Marketing Strategy for Branding. iUniverse.

Berthon, P.R., Pitt, L.F., Plangger, K. & Shapiro, D., (2012). Marketing meets Web 2.0, social media, &creative consumers: Implications for international marketing strategy. Business horizons, 55(3), pp.261-271.

Blakeman, R., (2014). Integrated marketing communication: creative strategy from idea to implementation. Rowman & Littlefield.

De Mooij, M., (2013). Global marketing &advertising: Understanding cultural paradoxes. Sage Publications.

Doole, I. &Lowe, R., (2008). International marketing strategy: analysis, development &implementation. Cengage Learning EMEA.

Dou, W., Lim, K.H., Su, C., Zhou, N. & Cui, N., (2010). Br&positioning strategy using search engine marketing. Mis Quarterly, pp.261-279.

Fromm, J. & Garton, C., (2013). Marketing to millennials: Reach the largest &most influential generation of consumers ever. AMACOM Div American Mgmt Assn.

Graham, H., (2008). Marketing strategy &competitive positioning. Pearson Education India.

Hsu, E.,( 2014). Mobile marketing. Haettu, 18, p.2014.

Kim, A.J. & Ko, E., (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486.

Kingsnorth, S., (2016). Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page Publishers.

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