Challenges And Strategies For Sustainable Development In Emami Limited, An Essay.

Discuss About The Sustainable Developof Ment Goal Emami Limited.

Major challenges for implementation of SDG

Sustainable Development refers to the development that can help in meeting the needs of the present and it does not compromise ability of the future generations of meeting their needs. Sustainable Development can help in protecting the resources of the world and its primary agenda is controlling the resources of the world. Sustainable Development Goal (SDG) is known as global goal and it calls for ending of poverty and protecting the planet so that people can enjoy peace. Emami Limited is a feast growing personal health care business of India that has a portfolio of famous brand names like Boro Plus, Fair and Handsome, Navratna, Zandu Balm and Kesh King. It was established in the year 1974 and boasts of a portfolio of more than 300 products that are on the basis of ayurvedic formulation (Emamigroup.com 2018). Emami Limited currently operates in more than that of 60 countries that has made it extremely popular within the market. This report discusses about the challenges in relation to Sustainable Development Goal (SDG) of Emami Limited. It states about the current sustainability foci pertaining to the company and the factors that can help the company in managing the aspect of sustainable development. It elaborates on the three SDG that are of relevance for the company and proposes innovative strategy that can help the company in contributing to the SDG goal.

Emami Limited lays great amount of importance on the aspect of corporate citizenship and good corporate culture. It abides by the best government practice that can help in protection of the interest of the stakeholders of company. Emami has launched brands that can help in meeting the different consumer needs and span across different income groups. Emami Limited has made use of the power of the Ayurveda along with modern science for improving the lives of the people. Emami strives in making use of eco-friendly technology that can ensure the sustainability of the company within the Indian market (Cuevas, Julkunen & Gabrielsson 2015, pp 150).  Emami Limited fosters differentiation by utilising people-centric technologies that can win the favour of the customers. Emami Limited raises the awareness of the consumers in relation to their rights with the help of education and product labelling. The company also takes recourse to helpful marketing communication that can help it to be sustainable in the prevailing market. Emami Limited provides full details of the contents of the products and promotes the manner of their safe usage that can give a competitive edge to the company as compared to the competitors (Oelze et al. 2016, pp 242). They provide all the relevant details regarding the disposal of the products along with services that is the current sustainability focus of the company. Emami Limited also makes use of multi-culture clinical trial that takes care of the fact that the products of Emami does not have a bad impact on the users. The company is instrumental in the developing of path breaking products that can benefit all kinds of stakeholders (Wilson 2015, pp 434). Emami Limited takes care of the fact that quality of the products are managed and it ensures the fact that there is sustainable supply in relation to selected raw materials. Backward linkages have been developed by the company with other community based organizations. The farmers supply quality raw material in various states of India.

Factors driving the company for effective management of sustainable development

It is important for a business to have competitive advantage in the present age that can ensure the profitability of a company. Remaining competitive within the market is not dependent on the factor of financial assets. Sustainable Development has increased the pressure on the companies in relation to the designing of strategies. The conventional economics ignores the societal along with environmental needs of the world. It is not possible for a company to be accountable to the various stakeholders. The conflicting interest in between the different parties cannot be the functional model in relation to corporate governance. The amalgamation of the contradictions will be possible with the help of amalgamation of concepts pertaining to sustained competitive advantage that originates on the resource base of a company. The integration of the different stakeholders can help Emami Limited in getting a privileged position within the market (Gonzalez-Lafaysse and Lapassouse-Madrid 2016, pp 562). The integration in relation to sustainability can act as a distinctive competency for Emami Limited that can help it in identifying profitable market niches. Effective managing the aspect of sustainable development can help Emami Limited in the arena of competitive advantage that can provide it with an advantageous position within the market. Environmental awareness is an important arena of the present age and the companies that who do not abide by the environmental standards will have their culture undermined by the personal principles of the employees (Elder, Lister and Dauvergne 2014, pp 78). This factor has driven Emami Limited for developing SDG that can help it to stay relevant in the present environment. The managerial attitude towards that of the natural environment can act as force of transformation that can help in bringing about positive changes within an organization. It will help in the creation of applicable ideas pertaining to profit making with the help of sustainable practices.

Emami Limited makes use of SDG in the aspect of planning along with reporting that has helped it gain a prominent position in the Indian market. Emami Limited is involved in contract cultivation in relation to macuna by the famers coming from South Gujarat. The macuns is an important ingredient in the health care offering of Emami. Emami Limited is instrumental in providing technical guidance along with training in relation to cultivation that greatly helps the farmers (Thorlakson, de Zegher and Lambin 2018, pp 43). The initiative has proved to be useful in enhancing income of the farmers and it has made the farmers conscious about conservation pertaining to medicinal plants. The initiative that has been undertaken by Emami Limited has helped in the promotion of medicinal plant cultivation. This action undertaken by Emami Limited has helped the company in the aspect of biodiversity conservation and it has led to the enhancement of livelihood in relation to the rural communities (Wey, Zhang and Chang 2016, pp 110).

Use of SDG in Emami Limited

Emami Limited has taken recourse to special efforts in relation to sustainable development. Emami Limited has been instrumental in designing technologies that has enabled sustainable manufacturing process. Emami Limited has employed opportunities pertaining to green solutions along with the organic product design. The SDG is used in the field of inter-department communication of Emami Limited that can help the purchase department of the company to act on the basis of sales forecasts (Hornibrook, May and Fearne 2015, pp 268). It can help Emami Limited in the aspect of optimum raw material procurement. Emami Limited is abiding by SDG and they are reducing the weight of the materials that it makes use of for the purpose of packaging. Emami Limited has utilised sustainability in relation to the procurement supply chain. Emami Limited procures the herbs from the traders who get them from the small farmers (Tang, Lai and Cheng 2016, pp 394). The raw materials in relation to Emami Limited are received from the vendors who stay close to that of the manufacturing units.

Emami Limited takes care of the fact that the consumers are well-cared for and they take care of the health of the employees. The health of the employees of Emami Limited are of crucial importance for the company. The SDG of Emami Limited is in relation to ensure diversity, prevent discrimination and take care of the safety of the employees. Emami Limited is instrumental in providing equal employment opportunities to the employees regardless of caste, gender and race. The right of the employees of Emami Limited are protected by the company in relation to freedom of the association and that of collective bargaining. The employees are provided access to the Grievance Redressal Mechanism that helps in protecting the employees of the company. Emami Limited provides the right kind of work environment that takes care of the fact that the women employees in the company are provided with dignity and respect (Emami et al. 2015, pp 120). The company has zero tolerance in relation to sexual harassment and disciplinary actions are taken in this kind of case by the company. The female employees can freely report regarding any incident of sexual harassment and prompt actions are taken in this kind of a case. Emami Limited has strengthened the performance-driven orientation with the help of robust competence mapping and gap identification. The human resources team of Emami Limited conducts training programmes that takes care of the well-being of the employees (Bansal, Khanna and Jain 2017, pp 87). Emami Limited organises the recreational events with the help of cricket matches and quiz contest that are inter-departmental.

Sustainable Development Goal relevant to Emami Limited

Emami Limited in order to be sustainable adheres to best procedures pertaining to environment protection. Emami Limited has high standard in relation to environment responsibility and they take measures that can reduce the impact of the environment. Emami Limited takes care of the planet and they want to preserve the resources of the planet for the future generations. Emami Limited aims at mitigating waste and they identify the innovative ways that can help in reduction of waste. Emami Limited is instrumental in following policies related to environment protection that is applicable to all the business places. The environmental policies are in line with that of the local requirement which prevails in the operating country (Raheja 2014, pp 302). Emami greatly believes in the cause of sustainable development that is reinforced with the help of environment management system. The environment management system are practised across that of the manufacturing units. Emami Limited puts in efforts that can help in improving environment protection measure. Emami Limited has designed various technologies that can enable the process of sustainable manufacturing and power consumption pertaining to the company is limited as compared to the revenue of Emami Limited. Emami Limited makes efforts that can minimise the aspect of energy consumption (Epstein 2018, pp 54). There has been rapid increase pertaining to company operations but still it aims at reducing the energy consumption. In the financial year 2016, effluents and the solid waste that was generated were under the limit that has been prescribed by Consumer Product Safety Bureau.

Emami Limited as a sustainable development goal plays emphasis on the aspect of inclusive growth along with equitable development. Emami Limited as a part of the SDG has made use of ancient science pertaining to Ayurveda for the creation of brands that can help in meeting health care need in relation to the consumers. Emami Limited has taken initiatives with the help of Corporate Social Responsibility (CSR) Board. Emami Limited has undertaken water along with sanitation programmes that can greatly benefit the environment. It has promoted education and enhanced the vocational skills of the employees (Crane and Matten 2016, pp 96). Emami Limited as an integral part of the CSR goal has undertaken social upliftment programme that can promote the aspect of art along with culture. The projects of Emami Limited are according to Schedule VII in relation to the Companies Act 2013. These projects are directly carried out by the company and agencies are also taken recourse to for the implementation of projects of the Company (Seck 2016, pp 53). Impact assessment is carried out towards the end of each year by Emami Limited that can help in understanding the efficacy of the programmes. It can improve the design along with delivery of the future initiatives.

The sustainable development goals will be able to help Emami Limited in addressing challenge pertaining to global co-operation. It can help in bringing the stakeholders of Emami Limited together that can help them in addressing the challenges in a pro-active manner. Emami Limited supporting the SDG will pave the path for econpmic growth and create employment opportunities in India. SDG will be able to help in driving growth of a company by creating the shared value (Gonzalez-Lafaysse and Lapassouse-Madrid 2016, pp 564) With the help of SDG the company would be able to send a positive message to the investors regarding their capability of managing environmental along with governance risk. Emami Limited would be able to benefit from the new sources of the capital like green bonds. The SDG of Emami Limited will be able to activate the aspirational purpose of the company that can act like a foundation in relation to its strategy.

Emami Limited can serve the employees by providing them with maternity along with paternity policy. The viable strategy that can be taken recourse to by Emami Limited is providing leave facility to the male employees. The male employees can be provided with the opportunity of working for four hours in the first three months and they can be provided with the opportunity of finishing the rest of the work at home. Emami Limited can carry out sustainability audit that can help them in protecting the environment. This process can help the company in reviewing the current policies along with procedures. It can prove to be of great benefit for the company in looking for the areas that can help the company in operating in a sustainable manner (Thorlakson, de Zegher and Lambin 2018, pp 49) A comprehensive audit can be undertaken by Emami Limited that can help in the establishment of a realistic sustainability plan. Emami Limited can undergo inclusive growth with the help of its innovative value creation model. The company can build relationship with the grocers along with the other mass retailer that can help in providing advantaged access to the consumers. They can make use of in-store execution and align the supply chain strategy that can help them in securing broad distribution with the growth of their partners. The appropriate target of Emami Limited would be to earn an annual growth of more than 20 % in a year that can help it to emerge as the number one FMCG company within the Indian market. The follow-up process can be taken recourse to by Emami Limited that can help the company in evaluating the effective of the strategies (Wilson 2015, pp 439).  Review process can be undertaken by the company that can help it in judging the effectiveness of the sustainable development strategies.

Conclusion

Emami Limited puts emphasis on corporate citizenship along with good corporate culture. Emami Limited adheres to government practice that can protect interest of shareholders of a business. Emami Limited has used Ayurveda and modern science that can bring about improvements in lives of people. Emami Limited takes recourse to eco-friendly technology that has helped the company in being sustainable within the Indian market. The integration of the sustainability factors can help the company in the identification of profitable market niche. Emami Limited puts a great amount of importance on the consumers and takes care about their health. Emami Limited puts great amount of importance on health of employees. Emami Limited wants to mitigate the waste and they make use of innovative ways that can reduce the element of waste in the world. They harp on the aspect of inclusive growth and that of equitable development. Emami Limited makes use of ancient science that helps in meeting the needs of health care of the customers. Emami Limited can provide the employees with maternity and paternity policies that can provide the company with competitive advantage over the competitors. Sustainability audit can be carried out by Emami Limited that can help the company in offering protection to the environment. Emami Limited should review the policies and build relationship with grocers that can provide them with an edge within the Indian market.

References:

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