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Overview of Asda Company

Question:

Discuss About The Training Motivation Employee Recognition?

The main objective of this report is to give main focus on the working pattern of Asda Company. The company is one of the largest food retailers. The company offers wide variety of products like food and apparel, music videos and books. Asda has 259 stores located worldwide and the share of the company is 16.4 percent. The company also takes into consideration the dairy products that were acquired by the Wal mart stores in 1999. It is considered as one of the renowned company in the food industry. There are many services and products that are offered by the company. It is a British business firm that has a large distribution channel. Headquarter of the company is situated in Leeds, England. Asda is involved in marketing of grocery and also the services that are concerned with the company. The slogan of the company is: - “British lowest priced super market”. The company considers the promotional activity that is based on the low pricing strategy. The diversification and expansion of the company took place in 1949. In this report workforce planning, training and development is discussed. The low pricing strategy has enhanced the company goodwill and also the profitability of the organization. The strategy that is adopted by the company has given success and the purpose of the company is to offer goods and services at reasonable price to the consumers.

The workforce planning is a process that is taken into consideration to analyze the needs and priorities of the organization by involving the workforce of the organization. Human resource management is considered as one of essential function of the organization. The human resource management consists of various elements like workforce planning, training, motivation. The workforce planning is an essential part of every organization. If the workforce planning is effective enough then it can be easy for the organization to achieve goals and objectives in effective manner.

Workforce planning helps the organization to achieve its goals and objectives in efficient way. The reason for Asda to conduct the workforce planning is to take into consideration audits that help to establish the workforce requirements in the present and in future (Wilson, 2014). The workforce planning is essential for the company as it also assist in problem solving and prevention. The work environment that consists of high level of stress causes many challenges.  The workforce planning is a process in which analysis is done of the needs and wants of the people in terms of data and skills. The main aim of the workforce planning in Asda is to set the requirement which is necessary for the new workforce in the organization.

Importance of Workforce Planning

The policy of the organization is to conduct a right proportion of the recruitment that is essential for the organization. It is very important for the company like Asda to make plans that improves the performance level of the workforce. The company is trying to set up the requirements that are essential for the new recruiters.  Executive and non-executive positions are taken into consideration. In the previous year the company maintained their trade development in which the company requires more that 1800 new managers. So the company can make adjustment in the employment levels and can appoint the people where required (VT and Shenoy, 2016).

 The company is looking to fill more vacancies within the organization that will give enhancement in the working operations of the business. If the employees are appointed accurately then there is a possibility for the company to achieve success and growth in effective manner. By this the recruitment process is maintained and conducted in a viable manner. Workforce planning helps the organization to conduct its operations smoothly. The performance level of the employees can be enhanced if proper plan is considered by the organization. If the employees of the organization are motivated enough then it can be simple to attain the goals of the organization.

Workforce planning is conducted by the company so that the recruitment can be done in effective manner, and the candidates who are capable enough can attain the objectives. For enhancing the level of performance of the employees the company should consider it, as it is beneficial for the organization to sustain in the market. The company should recruit only the candidates that are capable enough to be appointed in the organization. If the recruitment is conducted in effective manner then the company will be able to attain the objectives and goals efficiently. The workforce plays an important role to implement the ideas and also in operating the tasks of the company.

If the employed workforce is efficient enough then there can be enhancement in the profitability of the organization. The company should make plans that gives and enhances the level of motivation and performance of the employees who are working in the organization. The company gives main focus on the recruitment and selection process which is beneficial to the organization. Human resource is an asset for the organization and if it is efficient enough then the profitability can be easily attained of the company. By considering the worker planning the organization can easily set the standard to appoint new workforce in the organization. It is the responsibility of the human resource manager to appoint or recruit those candidates that possess the skills to be there in the organization. If the skills of the workers are good then the company can easily attain its objectives in effective manner. The company gives main focus on the skills of the candidates that they are appointing in the organization. The company should conduct its operations in such a manner that it not only attain the objectives but also enhances the motivation level of the workers (Purce, 2014).

Benefits of Low Pricing Strategy

In the high level of competition in the market, there are many benefits that are attained by the Asda Company for using online technology at the time of recruiting new employees in the organization. The career opportunities of the company are promoted by taking into consideration the websites that are concerned and based on career. At the time of recruitment the main focus is given to attract and retain the talented candidates who are eligible for the job. The candidates are attracted towards the company when the salary package is attractive.

 There are various other benefits that are given to the candidates like share save scheme or the discounts vouchers. The company has achieved various benefits by taking into consideration the online technology (Passmore, 2017). With the help of the online technology the recruitment are conducted by the company. It has enhanced the speed and efficiency of recruiting more candidates in the organization. The recruitment process has also helped the candidates to attain the applications in an easy way. By visiting the site, the candidate can apply for the application form. It saves time of the company as well as of the candidate who are interested towards the organization.

By taking into consideration the online technology it is seen that it also assist the company to complete the selection process in a speedy way. It helps to select the candidate in effective way by saving time and cost. The best candidates are selected by making application form available online; the pools of customers are attracted towards the organization. It makes the process simple and profitable for the organization. The company advertised 27,000 jobs in the last year and it has received 1.5 million applications concerned with the job opening in the company. The company takes into consideration various social media channels like linkedln and also gives emphasis on the recruitment firms like Remploy to attract the candidates that possesses skills and are potential for the job post. The job vacancies attract more candidates towards the job.

 Online technology has made the process easy to advertise the job opening; by this the candidate gets the information and applies for the job opening in the organization. Asda is considered as one of the largest employer that gives various opportunities to the candidates. The company provides work experience to apprenticeship and also the training in many areas. Now days the level of competition is increased and there are many opportunities for the candidate to do the job.

Role of Human Resource Management

So, the recruitment is done by advertising on the website or on the social networking sites. This is considered as the best way to aware about the job opening in the company. It helps the candidate to apply for the job and also to seek information related to the company. Online technology is beneficial for the company as it is the easy way to reach to a pool of candidates (Moye, Mueller?Hanson and Langfred, 2017). The company can easily attract more candidates towards the organization by advertising the job opening or the requirement of the candidates on the online websites. It is beneficial for the company as there are many applications which are registered under the Asda company recruitment system. Then by registering it help the human resource team to shortlist the candidates easily. It also helps the human resource team to choose the eligible candidates for the next step or for the interview.

There are many people who are using internet to solve each and every problem that are prevailing in their lives. The teenagers or the youngster tries to search for the best job by surfing on internet. There is many other website available for the candidate that offers various jobs and opportunities in every sector (Nobrega, 2014).The online technology helped the organization to advertise about the company and also helped to attract a pool of candidates towards the organization. By this the company has many options to choose from many candidates.

The best candidates are offered job in an effective manner. By this the growth of the company can also be achieved. By conducting online recruitment the company goodwill is enhanced which helps the organization to expand its operations in the market. Youngsters are more attracted towards the company by seeing the advertisement post concerned with the job opening or the requirement of eligible candidates (Morgan-Thomas and Veloutsou, 2013).It helps the organization to select best and eligible candidate from a group of many candidates. Online technology assists to promote the services in an effective manner. Online technology spreads the information in the vast areas; it helps to attracts more and more candidates towards the job opening.

Online recruitment helps or assists the company to take into consideration the recruitment and selection process of the candidates. It assists the candidate to apply for the job opening, and it is only the source by which the candidate in huge number comes to know about the job opening in the company. The online recruitment process includes various tools like pre-employment screening, personality assessments and to assess the candidates who match the values and culture of the organization with less human interaction. There are many software packages which offer various benefits and which meet the needs and eligibility criteria of the company. The company gives specific job advertisements on the website of the company. It helps the candidate to know about the specific job opening. The process of application which is conducted online consists of verbal, numerical and personality (Goetsch and Davis, 2014).

Online Technology in Recruitment

The candidates who are eligible for the job post are called for a face to face interaction or for a personal interview.  The application that is introduced on the website is completed online or by visiting an asda store. Asda is taking into consideration present and future manpower requirements that organizes with the planning and job analysis activities. The online recruitment process helps the organization to make selection and recruitment process simple and easy. By conducting recruitment with the help to online technology the company saves time to reject the candidates that are not capable or eligible for the job post.  Online recruitment covers a larger targeted audience; the candidates are attracted for specific skills (Russell and Brannan, 2016). It allows or helps the employers to find the candidates with certain skills and also attract passive candidates who are not looking for the employment.

 The employment level is also enhanced by offering various jobs opening on the websites. The main benefit for the company is that the recruitment cost is considered as the highest expenses. Recruiting candidates not only includes the actual costs of hiring a candidates but also consist the training and retention cost. Each employee needs training and orientation to conduct its job in effective manner. Online recruitment takes into consideration less human interaction and also it reaches a large audience. It also gives the records of the file or selection tools electronically. The cost of storage is reduced as well as if the employees are taken into consideration. The cost of the employees is essential to maintain the recruitment and selection process (Ashraf, Thongpapanl and Auh, 2014).

The advantage and disadvantage to recruit employees from the internal sources are many. If the company takes into consideration internal recruitment then the main advantage is that it saves time and is quick to conduct its operations. The time consumed in recruiting candidate is less if the candidate is hired from the internal recruitment. This means that the time consumed in advertising the job, analyzing the C.V. of the candidate and interviewing the candidate is less if compared with external recruitment. If the company recruits 70 percent of its leaders internally then there are many benefits that are attained by the company (Storey, 2014). For company the entire process will take less time and saves the money also. The company will not have to give or pay for the job advertising and for the agency fees. If company recruits internally then the actual cost is less and the time is also saved of the company. In that time the company can conduct many other operations. By this goals and objectives of the organization is accomplished and achieved in effective manner.

Conclusion

The internal recruitment process is less risky as compared to external recruitment process. The candidate that is recruited externally is considered and the records will also reflect its full information (Muscalu, 2015). The rules and regulations are also known by the candidates in effective manner and if we recruit the candidates from internal source then whole process is discussed again to the candidate.  When company hires the candidate from internal source there is enhancement in the employer brand (Marchington, Wilkinson, Donnelly and Kynighou, 2016).

There are many disadvantages of the internal recruitment that the company can face. There can be internal conflict in the organization if the job opening is done by taking into consideration the employees of the organization. If one of the candidates is selected from the internal recruitment then it will give negative impact on the other employees of the organization or the morale of the employees is affected (Ford, 2014).

The candidates who wish to apply for the internal recruitment feel demotivated. If the company conducts internal recruitment in the organization then it is seen that the employees working in the organization can feel motivated and inspired. It is also essential to bring some new talent in the organization so that fresh ideas can be gathered in effective manner. It is very important to conduct the external recruitment as it gives benefit to the organization. Also the main disadvantage to the company is that it is limiting its options. As it is considered that recruitment is conducted to give employment and if we access the vacancy internally then the company is limiting the options (Derous and Fruyt, 2016).

The growth and success of the organization depends to acquire the right number of staff with the accurate skills. Recruitment is concerned with taking into consideration organizational practices that will attract more and more candidates towards the company who are willing to apply for the job opening in the organization. Asda keeps the procedure simple for the candidate to apply for the job opening in the organization. The company also takes into consideration the applications that are submitted by the candidates are seen by the correct or right person. The main aim or the objective of the company is to take into consideration and retain that person that has best talent and skills.

At the time of recruitment the company focuses to acquire the capable number of employees and also to enhance the employees who possess the skills to complete the task with the best quality. If the company considers and selects quality employees then there can be expansion of the business and company can easily attain its goals and objectives in effective manner. The company tries to identify the eligible candidate for the job opening in the organization (Beardwell and Thompson, 2014). Asda always considers those candidates who are capable enough to complete their task in effective manner. The candidates with the solid experience and with the new ideas are considered by the company. The company considers the present and future manpower needs to coordinate with planning and job analysis activities or task. The candidate who are focused towards their work and who possess the skills are considered by the company at the time of selection. To achieve the objectives and goals of the organization the company should take into consideration the candidate who possesses the skills and qualification that are essential for the job post.

The company offers its employees a wide range of opportunities for the career development. This consists of assisting and investing in the employees to gain the qualifications that will enable the next generation of the leaders (Bartram and Tippins, 2017). The company only recruits those employees who have the capability to resolve each and every conflict of the company (Osman and Hwang, 2016). The customer satisfaction is an important element for every organization. The organization focuses on maintaining and enhancing the satisfaction level of the customers in efficient manner (Armstrong and Taylor, 2014).

Political factors: It is seen that the taxes are enhanced as a part of conservatives’ alcohol policy. The concern of alcohol has risen earlier also but the reduction is the best policy which prevents the supermarkets from taxes enhanced on alcohol.

Economic factors: The high rate of competition has taken place. Asda competitors like tesco have accused of tax avoidance that result in depriving the home of farmers. There is high rate of pressure on the conservative government to take into consideration strict approach through which the companies can be controlled in effective manner.

Social factors: The demands for the food and non-food products are affected by the change in the social trends. The company started to recruit the employees who are very old in this industry so that the labor can be enhanced in effective manner. The population also gives direct impact on the demand of both food and non-food products like medicines.

Technological factors:  The growth is seen in the company, as more and more people are using internet now a days. There is a significant growth in the online shopping and also provision of service through online.

Environmental factor: The store of the company is considered as an eco-friendly store. The company is working with the suppliers to minimize the amount of carbon which is formed during the manufacturing of their products.

Legal factor: Asda want to aware about the planning permission regulations and want to assure that there should continuous expansion with the planning regulations. It will help to minimize the disruption to the store expansion program by the local people.

Training and development is a process that is very essential for the employees who are working in the organization. If the training is given in effective manner to the employees, then it is easy to attain the goals and objectives of the organization. Training helps the employees to work in an effective manner and to complete their task which enhances the performance level of the company. If the employees are trained properly, then it will be a great advantage for the company. The working pattern is enhanced if the training provided to the employees is done efficiently. Training is considered as a planned process that makes modifications in the attitude; knowledge through learning that helps to enhance the performance in effective manner (Anitha, 2014).Training develops the abilities of the individuals and also satisfies the present and future wants of the company. If there is lack of training in Asda then it can lead to a serious issue in the organization. Lack of training is risky for chemical and other hazards related with health. The company has attained the award which is concerned with the induction and which enhances the speed of the organization.

Asda will help to grow and build up the career. The training program that is recently introduced is divided into two parts. The first part is the service day and the second part is concerned with the selling skills. The main objective of training and developing is to minimize the wastage and the accident rates. It also enhances the level of satisfaction of the employees and motivates workers to work effectively. Asda follows the method to train and develop the skills of human. They hire candidates those who are trained and have a practical experience. The company has created many innovative and effective ways for the employees, so that they can learn it in effective way. The training and development is done, so that the employees can give their best towards the organization. Benefits and rewards are also given by the company so that they work in effective way and attain the objectives of the company. The rewards cost more but it is very essential for development. It enhances the employees to enhance their level of performance. The company gives discount cards and bonuses to its employees who are working in the organization. The company also gives the opportunity to employees to work in the working hours in which the employee feels comfortable (Ehrhart and Kuenzi, 2017).

The pension plan is also introduced by the company for its employees. They offer the pension plan to its employees at the time of retirement. The managers who are working in the night shift are given extra wages as compared to the workers who are working in the day. The rewards and benefits give encouragement to the employees to work in effective manner and also to accomplish the goals and objectives efficiently. There are many benefits that are given to the employees to give their best towards the work. If the employees work efficiently then the goals and objectives of the organization is achieved effectively. If the company provides effective training and development to the employees then it enhances the working pattern of the candidates working in the organization. By proper training the employees can work with full confidence and can also accomplish goals and objectives of the organization in effective manner (Elnaga and Imran, 2013).

The employees of the organization can be retained if proper training is provided to all the employees who are working in the organization. By proper training the employee learn the skills and ability and try to give their best towards the work.

Conclusion

By taking into consideration this report it is concluded that the company should reduce the employee turnover. The wages of the employees should also be enhanced in effective manner so that organization can easily attain its goals and objectives. The employees of Asda Company are allowed to grab the opportunities that are prevailing in the organization. In this report discussion is made upon the training and development process that is taken into consideration by the company. The growth of the company depends upon the employees of the organization. The company also takes into consideration online training that helps to attract more and more candidates towards the company.  The company provides job application on the website which assists the candidates to apply for the job post in effective manner. The candidates apply for the job post by accessing the application form from the website. Then the eligible candidates are selected for the interview round. It saves time of bot the company as well as of the candidate.

References

Anitha, J., 2014. Determinants of employee engagement and their impact on employee performance. International journal of productivity and performance management.

Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource management practice. Kogan Page Publishers.

Ashraf, A.R., Thongpapanl, N. and Auh, S., 2014. The application of the technology acceptance model under different cultural contexts: The case of online shopping adoption. Journal of International Marketing, 22(3), pp.68-93.

Bartram, D. and Tippins, N., 2017. The potential of online selection. The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention, pp.271-292.

Beardwell, J. and Thompson, A., 2014. Human resource management: a contemporary approach. Pearson Education.

Derous, E. and De Fruyt, F., 2016. Developments in Recruitment and Selection Research. International Journal of Selection and Assessment, 24(1), pp.1-3.

Ehrhart, M.G. and Kuenzi, M., 2017. The Impact of Organizational Climate and Culture on Employee Turnover. The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention, pp.494-512.

Elnaga, A. and Imran, A., 2013. The effect of training on employee performance. European Journal of Business and Management, 5(4), pp.137-147.

Ford, J.K., 2014. Improving training effectiveness in work organizations. Psychology Press.

Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper Saddle River, NJ: pearson.

Marchington, M., Wilkinson, A., Donnelly, R. and Kynighou, A., 2016. Human resource management at work. Kogan Page Publishers.

Morgan-Thomas, A. and Veloutsou, C., 2013. Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), pp.21-27.

Moye, N., Mueller?Hanson, R. and Langfred, C., 2017. Assessment for Leader Development. The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention, pp.353-375.

Muscalu, E., 2015. Sources of human resources recruitment organization. Land Forces Academy Review, 20(3), p.351.

Nobrega, L., 2014. The effective role of recruitment and selection practices in an Strategic Planning of Human Resources.

Osman, R. and Hwang, F., 2016, August. A method to study how older adults navigate in an online grocery shopping site. In User Science and Engineering (i-USEr), 2016 4th International Conference on (pp. 247-252). IEEE.

Passmore, J., 2017. The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention. John Wiley & Sons.

Purce, J., 2014. The impact of corporate strategy on human resource management. New Perspectives on Human Resource Management (Routledge Revivals), 67.

Russell, S. and Brannan, M.J., 2016. “Getting the Right People on the Bus”: Recruitment, selection and integration for the branded organization. European Management Journal, 34(2), pp.114-124.

Storey, J., 2014. New Perspectives on Human Resource Management (Routledge Revivals). Routledge.

VT, S. and Shenoy, S., 2016. Study to Identify the Relationship between Recruitment, Selection Towards Employee Engagement.

Wilson, J.P., 2014. International human resource development: Learning, education and training for individuals and organisations. Development and Learning in Organizations, 28(2).

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