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BSBMKG608 Develop Organisational Marketing Objectives

tag 3 Downloads 16 Pages / 3,859 Words tag 20-11-2020
  • Course Code: BSBMKG608
  • University: George Brown College
    icon is not sponsored or endorsed by this college or university

  • Country: Canada


Answer all the questions below.

1.Define marketing objectives?

2.Describe each component of the acronym SMART in relation to marketing objectives?  

3.What is the Ansoff matrix and how does it apply to developing marketing objectives?

4.What is the difference between marketing strategy and marketing objectives?

5.What is competitive advantage?

6.How do terms market penetration, market development, product development and diversification relate to identifying marketing opportunities?

7.What are four (4) key financial indicators that you would look at when identifying marketing opportunities?

8.What is return on investment?

9.How is return on investment calculated?

10.As a Senior Marketing Manager responsible for a team of staff, what anti-discrimination legislation would you need to adhere to?  Provide one example of how you would implement legislation in daily practice?

What do students need to complete this assessment?

  • Computer and Microsoft Office
  • Boutique Build Australia Strategic Plan
  • Marketing objectives report template
  • Risk management template
  • Risk management legend
  • Access to the Internet for research
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Total 16 pages

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