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BUS5SMM Sustainable Management And Marketing

tag 0 Download 11 Pages / 2,689 Words tag 21-09-2021
  • Course Code: BUS5SMM
  • University: La Trobe University
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  • Country: Australia

Question:

The aim of this assignment is to conduct a marketing analysis - that is a study of the marketing environment and strategy - of Tassal - http://www.tassal.com.au

The report should contain the following elements:

  • Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc

  • Describe and analyse the following marketing strategies used by the company
    o Analyse the main Products, services, suppliers and customers of the company
    o Pricing
    o Promotion
     o Place (distribution)
     o (Note: for each of these Ps, please reflect on relevant theory(ies), discuss the strategies applied, and sustainability practices implemented by the company)

  • Compare the marketing mix (4Ps) to its closest competitors

  • Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects.
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Total 11 pages

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My Assignment Help (2021) Sustainable Management And Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/bus5smm-human-resources-management/strategies-of-tassel-ltd.html
[Accessed 26 November 2022].

My Assignment Help. 'Sustainable Management And Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/bus5smm-human-resources-management/strategies-of-tassel-ltd.html> accessed 26 November 2022.

My Assignment Help. Sustainable Management And Marketing [Internet]. My Assignment Help. 2021 [cited 26 November 2022]. Available from: https://myassignmenthelp.com/free-samples/bus5smm-human-resources-management/strategies-of-tassel-ltd.html.


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