Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Lego Case Study: Management Add in library

expert-image Isaac Reyes 4.9/5 hire me
192 Download4 Pages 945 Words


Prepare a case study analysis of  “LEGO Group: An Outsourcing Journey”?
  • Conduct a SWOT analysis on the case study company’s internal and external challenges.
  • Create a case study analysis focusing on the company’s internal and external challenges through the development of short-term objectives.
  • Design the functional tactics required for the company’s implementation and outsourcing proposition.




SWOT analysis is a technique used in understanding company’s strength and weakness. It also helps in identifying the opportunities and threats. It is used as a strategy tool.

Strength and weakness are often internal to the organization. The threats and the opportunities are external. That’s why is sometimes called the inter-external analysis (Ahmad, 2013).

Strength of the company 


LEGO is the fifth largest toy maker in the world. The company made segments of the products. The product it manufactured, were falling under seven categories:

  • Toys for young children who were yet to start going school

  • Creative building- targeted set of bricks without building instructions

  • Toys based on a particular story

  • Licensed products based on books and movies

  • Robot kit where robot is instructed to perform various task.

  • Toys for specially developed for educating purpose

  • More complex and challenging games.

The portfolio of the company has the product to satisfy the demand of all the children. This will help them grow and to develop to increase its market share.

Weakness of the company

 The company did not include computer games, clothing and television. The initiative was to create new engine of growth. This increases complexities and inefficiencies. This results in confusion among employees and customers (Douligeris, 2013).

The company was scared to undertake the risk. The management was not ready to make changes as per the demand of the people.

The company was having financial crisis. The resources were not adequate to stay in the industry.


Opportunities of the company

The company was having collaboration with the industry that is leading in plastic.  It had right capability and capacity and resources in terms of packaging, molding, assembling and distribution.


Threats of the company

The treats were the growing competition in the industry. There were many players in the industries. They were not ready to listen to the demands and were stick to their old brick building. They were not ready to take risk.

Unfavorable development is the global market like changes in the exchange policy of the countries leads to increase in production and distribution cost (Gao, 2013). 

Design the functional tactics required for the company’s implementation and outsourcing proposition

It is very important to maintain supply chain management effectively- The Company is playing in global market, faces lots of complexities. Expertise advice is necessary for proper functioning of supply chain management. Company needs a person with proper knowledge about the global market.

Building the network is very important. Good networking facilities help the company to grow and increase in market share.

Diversifying the portfolio leads to increase in complexity and in efficiency. The portfolio of the company has to be managed properly. It should meet the requirement of the customers as well as gives a step forward in the direction to grow in the competitive environment. The company has to analysis the strategy it will follow during product development.

The company was going through financial crisis. Under these circumstances, cost cutting plays a very important role. This will help the company to increase the outputs and earn more profit. The company started relocating its production units in low cost countries.

Employees are unable to understand what happen and why it happened. The company should tell its policies to the employees. They should be aware of what they are doing and why they are doing.


Creative and structural problem solution – creative and structural solutions was the demand of the competition. The company was playing across the problem faced in the different countries needs different solutions.

Strategy based on growth, increase in market share- The focus of the company should be growth. Its main objective should be to increase the market share.

Focusing on new product- changing demands and scenario needs to focus on the development of the new product. Company introduced six different products to satisfy the demands of children in every stage.

Right sizing its activity- Activities should be elaborated and expanded certain extent. It should be easily manageable by the company. It should not create complexity.

Different retails in different countries should be approached in different style and with different strategy. The company should study the market carefully and then enter the market.


Product development and distribution- proper strategy to develop and distribute a product is essential. It needs good analysis and study of the market as well the demand of the customers.

The company focused on segments they were mobile, consumers, medical, infrastructure, industrial, computing and automatic. 

The company should focus its attention on short term objectivities and try to gain its position in the market. This will help the company for gain higher market share. The focus of the company should be providing good environment to the employees and to satisfy customers demand (Keçetep, 2013).



Ahmad, M. (2013). Marketing Case Studies and Swot Analysis. Saarbrücken: LAP LAMBERT Academic Publishing.

Douligeris, C. (2013). Collaborative, trusted and privacy-Aware e/m-Services. Berlin: Springer.

Gao, L. (2013). Resource Utilization of Digital Library in Full View Analysis of SWOT. AMM, 427-429, pp.2104-2109.

Keçetep, I. (2013). Gender Analysis , SWOT Analysis , Survey Design & Analysis. Saarbrücken: LAP LAMBERT Academic Publishing.


Getting nightmare regarding pending chemistry assignment? Then it is high time you consider hiring chemistry assignment help service of We at deliver quality subject specific assistance on more than 100+ subjects. For us, students' need is foremost, and we work round the clock to offer science, humanities and commerce assignment help. Among Commerce wing, our one of the most popular services is capital budgeting assignment help. In science segment, we have gained popularity with biology assignment help.

Most Downloaded Sample of Management

277 Download1 Pages 48 Words

Toulin Method Of Argumentation

You are required to write a researched argument essay that convinces persuades the reader of your position / stance. This is an academic, researched and referenced do...

Read More Tags: Australia Arlington Management Management University of New South Wales Management 
202 Download9 Pages 2,237 Words

Consumer Behavior Assignment

Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupati...

Read More Tags: Australia Arlington Management Management University of New South Wales Management 
368 Download13 Pages 3,112 Words

Internet Marketing Plan For River Island

Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their b...

Read More Tags: Australia Arlington Management Management University of New South Wales Management 
328 Download9 Pages 2,203 Words

Strategic Role Of HR In Mergers & Acquisitions

Executive Summary In a merger & acquisition, role of an HR has emerged as a very critical function. At each stage of merger and acquisition process, HR plays a s...

Read More Tags: Australia Arlington Management Management University of New South Wales Management 
357 Download7 Pages 1,521 Words

Relationship Between Knowledge Management, Organization Learning And HRM

Introduction In this competitive business environment where every business organization is trying to attract the customers of each other, it becomes essential for ...

Read More Tags: Australia Arlington Management Management University of New South Wales Management 
Free plagiarismFree plagiarism check online on mobile
Have any Query?