Aldi is German based company that is one of leading company in retail industry due to offering a high-quality product at low price. It has entered into Australian retail market in 2001 to increase its market share.
This report exemplifies the background of Aldi and also defines the marketing strategies that are used by Aldi to increase its rivalry since the beginning.
This report also defines that four P’s marketing strategy (product, price, place, and promotion) is used by Aldi since it began. This report describes the strategic marketing option that should be followed by Aldi for moving forward. These strategies would be beneficial to enhance the competition among other key market players in future.