Professional Writing Tasks: Email, Assignment Writing, Summarization, And Essay.

This task is intended to assess your ability to write in a formal and correct English.You are a supervisor of a customer service team. A member of your team has to write an email to a very important client, Mrs. Jane Smith an executive at British Petroleum. They have asked you to proof read their email before sending it. You will notice that there are many errors in it.

Identify the errors and re-write the email according to the standards of professional writing, paying particular attention to the formality of the language and the structure of the paragraphs.

This task is intended to assess your ability to write a well-structured essay that directly responds to a task set in an assignment.

Write a essay with reference list under the TITLE “An explanation of each stage in the procedure for writing an assignment.”

I.Summarise the following paragraph in a single sentence of no more than and in your own words. Make sure that you add an appropriate citation. The first step of CEM framework provides original insight into the customer?s world. For consumer markets, it is necessary to analyse the sociocultural context in which consumers operate including their experiential needs and wants, as well as their lifestyles. For business-to business (B”B) market, we need to analyse the business context including requirements and solutions that might impact the experience of customers. Management must relate broad-based lifestyle and business trends to the usage situations to ultimately to the brand - a process that I refer to as “funnelling.”

II.Summarise the following paragraph in a single sentence of no more than and in your own words. Make sure that you add an appropriate citation. The importance of “experience” in creating competitive advantage is fully discussed by Pine and Gilmore (1998, 2011), Schmitt (2003), Verhoef et al. (2009), Shaw (2005), and other experts. “Experience,” which refers to the new economic value or the fourth offering, after commodity, good, and service, is the new engine of economic growth for organizations (Pine and Gilmore, 1998, 2011). The proper management of customer experience can turn customers into advocates, upon which long-term competitive advantage and profitability can be achieved (Smith and Wheeler, 2002).

III. Summarise the following paragraph in a single sentence of no more than and in your own words. Make sure that you add an appropriate citation.

Task 1: Formal Email Writing

The following assessment requires discussing about four different kinds of tasks that help to understand the different viewpoints of academic writing in different forms. In the first task, it is required to write a formal email using correct English. The second task is intended to write a formal essay on the given topic. The topic of the third task is to summarize the complex ideas in fewer words that reflects the ability to interpret ideas in own words. In the fourth task, it is required to incorporate the researched material and in-text citations in the works for better understanding.

It is assumed that you understand that this email is being written to enquire about the booking of hotels. It has to be confirmed that everything is fine out there and follow the policies of the hotel.  It is being believed that you have booked 20 rooms every week from Monday to Friday for 5 weeks. The dates have to be confirmed that are Monday 2^nd - Friday 6^th October, Monday 9^th - Friday 13^th October, Monday 16^th - Friday 20^th October, Monday 23^rd - Friday 27^th October, Monday 30^th October - Friday 3^rd November, Monday 6^th November - Friday 10^th November.

It would have been better to know the current situation. It would also be very helpful to understand the check in and checkout policies of the hotel as well.

Regards,

Patrick Bateman

Customer Services

Glenmore Hotels

An Explanation of each stage in the procedure for writing an assignment

The task of writing is a very critical task and requires a lot of attention. It has to be counted as of a same importance such as reflection, goal-setting, reflection and research skills. A good assignment has to be written in order to achieve good grades in the class. Students must learn to analyze the several issues very critically (Cottrell 2013). The people who are writing the assignments should learn to fill out the materials, playing with the ideas that are already in mind. He has to focus on one aspect of the topic and counter that topic to establish several other ideas. Another important thing is to add more details to the things already been provided (Cottrell 2013)

The works on which the assignment will be based have to be compared with others. The key ideas in the topic have to be recognized and it has to be analyzed from different angles. The main ideas have to be shaped by putting bullet points, headings and sub headings. Only one of the aspects have to be chosen after the selecting the topic (Cottrell 2013). This would help to deepen ideas of the topic. The useful website links have to be opened and authentic information have to be used. The particular structure of the essay has to be followed whether it is an essay or a report. The language has to be formal and academic in style. There should be no deviations from the topic (Cottrell 2013)

i) Funnelling, a very important process in B2B marketing helps management to understand socio-cultural business context (Schmitt 2013).

ii)Customer experience is of utmost importance in gaining competitive advantage for organizations as per experts (Ren et al. 2016).

Task 2: Structured Essay Writing

iii) Portfolio relationships are extremely important for organizations to retain customer base and achieve long-term revenue (Johnston, Clark and Shulver, 2012).

1. i) Introduction

 The following part focuses on the infectious communication and the relevant things that are associated with this. The organisations like Tesco and others have been using this effective communication method for their betterment.

Infectious communication is one of the major parts of the business communication in several aspects. It is believed that the organisations need to inject a communication process that will attract customers. The organisations do not need to spend lots of money to achieve that. ‘One of the things about infectious communication is that it is a great traveler’(Smith and Milligan 2015). The innovativeness in advertising will be infectious and drive organisations to gain competitive advantage. The example of ‘The Maple Leaf’ can be considered as an example for that. The advertisement process has to be innovative will be able to attract customers (Wilburn 2007).

Conclusion

It can be concluded that infectious communication can be applied to the organisations and this would yield a fruitful result indeed.  

1. ii) Introduction

 The organisations like Tesco, Asda, Unilever, Salesforce and other ones must carry out effective customer research program so that they should be effectively engaged in serving the customers in a better way.

A proper customer research program will help the organisations to serve them in a better way. There is strong competition from the domestic or foreign resources in the course of business environment (Canagarajah 2013). The organisations are offering a variety of high-quality products to customers. ‘A brand also gives the consumer a reason to buy one product instead of another’ (Wilburn 2007). The organisations need to conduct a customer research program that will help them to understand about fundamental desires of the customers from the organizations. Brand image of organisations will have a deep impact on the customers to be attracted towards them (Wilburn 2007).

Conclusion

It can be concluded that these organizations must be focusing on the proper customer research programs to understand the customer preferences.

iii) Introduction

Brand image is a very important factor for the organisations and all the major organisations in the hotel industry like Bovey Castle, Grays Court and others should be looking to improve their brand image for pulling more customers towards them.

The first way to improve the customer experience is to improve the brand image of the organisation. An improved brand image will help the consumers to understand as to why they will buy the product despite other variants being available (Canagarajah 2013).

In hotel industry, the hotels should provide better service quality to their customers and show customer loyalty towards them by offering best rooms and other services.

The hotel authorities should welcome the guests in such a way that they will feel the warm and homely feeling all the time with courtesy.

Conclusion

The above mentioned hotels should be looking to improve their brand image by employing the top talents in the industry. The hotels should look to improvise their resources and use them to provide better service quality to the hotel guests.

References

Assessment, W.S.B.P., 2013. Conceptual Framework.

Canagarajah, A.S., 2013. Critical academic writing and multilingual students. University of Michigan Press.

Cottrell, S., 2013. The study skills handbook. Palgrave Macmillan.

Johnston, R., Clark, G. and Shulver, M. (2012). Service operations management. Harlow, UK: Pearson. [Online] Available at: https://www.dawsonera.com/readonline/9780273740490

Ramage, J.D., Bean, J.C. and Johnson, J., 2015. Writing arguments: A rhetoric with readings. Pearson.

Ren, L., Qiu, H., Wang, P. and Lin, P. (2016). Exploring customer experience with budget hotels: Dimensionality and satisfaction. International Journal of Hospitality Management, [online] 52, pp.13-23. Available at: https://www.sciencedirect.com/science/article/pii/S0278431915001486?via=ihub.

Schmitt, B. (2013). Customer experience management. A Revolutionary Approach Hoboken, N.J.: Wiley. [Online] Available at: https://ebookcentral.proquest.com/lib/anglia/reader.action?docID=555034

Smith, S. and Milligan, A., 2015. On Purpose: Delivering a Branded Customer Experience People Love. Kogan Page Publishers.

Wilburn, M., 2007. Managing the customer experience: A measurement-based approach. ASQ Quality Press.