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Use of Technology to Stay Ahead of the Competition

Question:

Discuss about the Training and Development of Comfort Delgro.

Training and Development helps in improving the performance of the employees of an organization. Training helps in increasing the labour productivity and proves to be an important factor the success of an organization. Comfort Delgro is a taxi company that is owned by Comfort Delgro Corporation Limited and organizational, functional and individual training needs analysis can help the company to grow and earn profits (Comfortdelgro.com.sg, 2017).

The world is witnessing a sharp rise of the sharing economy on account of the ever-evolving digital platform where the consumers are willing to try out the mobile app that facilitates the peer-to-peer business model. (Ford, 2014).  The business goal revolves around making money from assets that are underutilised. The goal for Comfort Transportation Pte Limited in the era of sharing economy is to introduce technology to the maximum in order to reap the maximum amount of profit. The emergence of global players like that of Uber, Lyft, Curb and Grab has posed stiff competition to the business of Comfort Delgro and the main goals are to make the company more efficient that can add value to the reputation of the organization. Marketing professionals who are experienced will be hired so that it can add to the existing talent pool and help in the steady growth of the business (Singh, 2017).  

Advanced Technology can be made use of by Comfort Delgro so that it can stay ahead of other companies. The transportation task needs a lot of activities to be performed and it involves a lot of services. There should be appropriate learning choices in the smart phone from where the customers can learn about the special facilities provided by Comfort Delgro (Goetsch & Davis, 2014). The GPS mapping should be updated to the maximum that would prove to be of immense help for the drivers and the passengers. There should be facility for the security of women in the vehicles. There can be an alarm button in the car after pressing which an alarm would be sent to the office of Comfort Delgro from where information can be seen about the location of the car. (Phillips & Phillips, 2016). Comfort Delgro is a low priced leader and that keeps it at an advantageous position as compared to that of the competitors. They have increased the number of fleet so that even at the time when there is a heavy demand of the cars the prices are not very high (Hastings & Bauman, 2017).

Low-Priced Leadership

The findings suggested that adequate information on the mobile app should be furnished to the consumers so that things are clear to them abd they do not hesitate to make use of the services. Alarm buttons placed on the car would act as an strategic advantage and keep them popular among the consumers. Low prices even at times of heavy demand will make it highly coveted among the consumers (Dhar, 2015).

Task analysis in relation to an organization will help in adding to the profit of the organization. Comfort Delgro has to train the drivers in the necessary arenas of technology so that they do not face any problem while they are driving. They should be thoroughly acquainted with all facets of technology so that they can use it to the maximum and render useful service for the consumers. Another important training need is related to the behaviour of the drivers and a right attitude would help the consumers (Goetsch & Davis, 2014).  They should attend to the needs of the passenger that would help in building a great brand for the company. (Zeidler, 2013). Cognitive skill in relation to observation means that things should be noticed and paid great amount of attention in order to learn essential skills.

The results suggested how functional analysis can be used to evaluate the design in relation to an organization and it can help in identifying the alternative designs that can increase the ability of the organization to realize the operational goals. It proves to be an important asset in enhancing the effectiveness in relation to social system (Pollock, Wick & Jefferson, 2015). 

Supervision meetings will help in illuminating on the additional skills that should be taught to the employees so that the company can prosper. Technology is constantly evolving in the modern era and an important necessity is to know about all the essential aspects of GPS system so that the drivers do not face any problem while being on the road. Comfort Delgro works with the help of a network of employees and adequate communication etiquettes is integral for successfully carrying out the job. The drivers should be well aware how to overcome a problematic situation. Decision making is important for this profession and the right decision at a critical juncture can save the company from a great deal of harassment and trouble. It can help in saving the reputation of Comfort Delgro if the right step is taken at the right time. Certain situations should be presented to the driver and how to tackle those incidents should be properly taught to them so that their mind is imbibed with the different ideas. E-Learning assessment can be of great help in identifying what the employees know as against that they need to know. They can help in identifying the performance gap on the individual level.

Supervision Meetings

The reports brought out that the basic concepts in relation to technology was understood by the employees however they felt helpless in case of any critical situation cropped up and felt acutely helpless. It elucidated how understanding the model of business was important for the employees so that everyone can profit in the long run (Tahir et al., 2014). Ignorance about the concept of business proved to be detrimental for the reputation of the company.

Learning the organizational skills that is important for the growth of the organization should be the outcome of the Training and Development programme of the Comfort Delgro. Integrity is an important organizational asset and it should be imbibed in the minds of the workers of the organization. Perfect co-ordination in relation to the different departments is important for this kind of car services and the communicative abilities should be taught to the workers of Comfort Delgro (Hastings & Bauman, 2017).  With the help of the organisational training needs analysis, task analysis and individual learning needs he strategies and goals of the organization would be clearly revealed to the employees. It highlights why a training program is perceived as the solution to that of a business problem.  It will clearly reveal whether any software or equipment will be required in the business that will help in the growth of the business (Agarwal et al., 2017).It helps in providing crucial insight regarding the direction in relation to training and identifying the kind of training that will be of benefit for the organization (Singh, 2017).  It helps the employees in preparing for the changes in the future and providing them with suitable time so that they can be equipped with the skills and abilities.

Conclusion:

Comfort Delgro should provide training in the arena of technology and proper etiquettes so that customers get a good experience while being on the road. The workers should be trained on the ways of decision-making so that they can take the right decision during a critical situation and the customers are left with a good experience.

References:

Agarwal, A. K., Dhar, A., Gautam, A., & Pandey, A. (Eds.). (2017). Locomotives and Rail Road Transportation: Technology, Challenges and Prospects. Springer.

Clark, R. C., & Mayer, R. E. (2016). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning. John Wiley & Sons.

Comfortdelgro.com.sg. (2017). ComfortDelGro Corporation Limited. Comfortdelgro.com.sg.

Dhar, R. L. (2015). Service quality and the training of employees: The mediating role of organizational commitment. Tourism Management, 46, 419-430.

Ford, J. K. (2014). Improving training effectiveness in work organizations. Psychology Press.

Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle River, NJ: pearson.

Hastings, N. B., & Bauman, J. A. (2017). Best Practices and Current Research in Organizational Training and Performance: An AECT Division of Organizational Training and Performance Special Issue of Tech Trends. TechTrends, 61(1), 2-3.

Morley, M. J., Slavic, A., Poór, J., & Berber, N. (2016). Training practices and organisational performance: A comparative analysis of domestic and international market oriented Organisations in Central & Eastern Europe. Journal of East European Management Studies, 21(4), 406-432.

Phillips, J. J., & Phillips, P. P. (2016). Handbook of training evaluation and measurement methods. Routledge.

Pollock, R. V., Wick, C. W., & Jefferson, A. (2015). The six disciplines of breakthrough learning: How to turn training and development into business results. John Wiley & Sons.

Singh, M. (2017). Transportation: Mobility, Accessibility, and Connectivity. In 50 YEARS OF URBAN PLANNING IN SINGAPORE (pp. 127-151).

Tahir, N., Yousafzai, I. K., Jan, S., & Hashim, M. (2014). The Impact of Training and Development on Employees Performance and Productivity A case study of United Bank Limited Peshawar City, KPK, Pakistan. International Journal of Academic Research in Business and Social Sciences, 4(4), 86.

Zeidler, E. (2013). Nonlinear functional analysis and its applications: III: variational methods and optimization. Springer Science & Business Media.

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