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LCBS5001 Strategic Management And Business Strategy Of A Company

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  • Course Code: LCBS5001
  • University: De Montfort University
  • Country: United Kingdom

Questions :-

1.This module is assessed by means of a coursework assessment to be completed individually. The summative assessment will provide a test of the understanding and analytical skills acquired by attending this module. You are required to analyse, in detail, the business strategy of a chosen company in the form of an individual strategic analysis report and provide a set of strategic recommendations for that organisation. This assessment will require you to think critically, be able to analyse, evaluate and then apply concepts and theories taught during the module. You should apply your own research skills in finding information and use your own initiative to develop insights into the business strategy adopted by your chosen company. Critique implies being able to critically evaluate the strategy adopted as well as the methodologies you employ to assess that strategy.

You can choose any company you like for your assignment. This company can be a successful one or one that is failing. I am also willing to accept recent failures as well. Explanation of your choice of company and the background context of that company (successful/failing) should be given briefly in the introduction to the work. Your task is to analyse the business strategy adopted by the company through using the various lenses, tools, concepts and theories explained during the module. Consider what strategic position the company is in now and is currently pursuing. You could choose to evaluate their business strategy from the perspective of strategic fit, models of failure, resource-based view and strategic capabilities, strategy clock, 5 forces analysis, warfare perspectives and so forth. The choice of methods of analysis is entirely yours but should be justified.

Remember that strategic analyses serve a crucial purpose in companies in determining the appropriateness of the business strategy for the future. Bear this in mind while writing your strategic analysis report and ensure you prepare strategic recommendations for your chosen company for the future.

In completing the summative assessment coursework you may wish to contact managers of companies for interviews or for information regarding strategies. You may seek to interview revenant managers by contacting them to arrange meetings or requesting they address questions over email. It is important to note that not all managers are available or willing to do so and a lack of interviewing will not compromise your grades. However, you may feel you will better understand the strategic direction of the firm through an interview. To facilitate this, please familiarise yourself with the ethical guidelines of the University: http://www.dmu.ac.uk/research/ethics-and-governance/faculty-specific-procedures/business-and-law-ethics-procedures.aspx

This assessment method reflects conditions you will face when working for companies and when having to conduct strategic analyses of competitors or on behalf of clients (e.g., in consultancy). You will need to work under time constraints, you will not have full and perfect access to all information and you will need to make judgements based on analysis of data and information that you can get access to. Try to integrate information from across different analysis tools and methods for richer strategic insights.

 Overall word limit: 4500 words maximum. 

Assignments should be typed, using 1.5 spacing and an easy-to-read 12-point font. You should use double-sided printing, and ensure that assignments are securely bound.

The word count should:

  • Include all the text, including title, preface, introduction, in-text citations, quotations, footnotes and any other items not specifically excluded below.
  • Exclude diagrams, tables (including tables/lists of contents and figures), equations, executive summary/abstract, acknowledgements, declaration, bibliography/list of references and appendices. However, it is not appropriate to use diagrams or tables merely as a way of circumventing the word limit. If a student uses a table or figure as a means of presenting his/her own words, then this is included in the word count.
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