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Business DescriptionBusiness communication is a professional way of sending, receiving and interpreting messages that are related to business functioning or the business product (Thomas, 2009). Business communication can be internal or external. Effective communication is really important for every organisation. Effective communication depends on how messages are transmitted and interpreted. It requires many skills from an individual to make a ...
Strength of Cotton OnThe four-frame model of Bolman and Deal identifies four distinctive frames from which the employees can see their organizations. The employees can see their workplace from four distinctive frames like structural, human resource, political and symbolic (Lyon et al. 2014). This study will discuss only about human resource frame in respect to an organization. Human resource frame deals with the individual needs, feelings, ...
Marketing activitiesThe marketing activities for Apple i-phones in New Zealand to be undertaken in the next quarter are: Local Marketing- In order to meet the objectives of the company Apple can locally promote its iPhones through several ways, in the plan a set of activities are selected for local marketing, all those the activities will be discussed on by one Point of purchase- Point of purchase marketing is also known as retail marketin...
Background of JKL Industries1. JKL Industries is an Australian company that deals in forklifts, small trucks and spare parts to the industry. The company also gives some spare parts and small trucks on lease. The company has been involved in this business for the last 12 years. The company has been embarking on organizational changes. This throws light on the fact that the company has decided on exiting the rental market and in the process t...
Company and industry profileBaiada Poultry Pty ltd. is the company that operates in the Australia in the poultry industry. This company focuses on providing the quality products to the customers in Australia. The operation on which the businesses is based on are Breeder frames, hatcheries, feed milling, protein recovery, broiler etc. there are range of the products that the company serves to the customers. Some of the products are fertile eggs...
Background of the taskSamsung is the leading company in the mobile industry of Australia. The mission of the company is ‘Inspire the world, create the future’. Aim of the company is to provide new innovation and technology to the world by its creativity. It is well known that Samsung has to face crisis due to the defected batteries in its phones. So, it is important to improve e the image of the company in the Australian market. Th...
Development of job description for the Help desk operatorsThe report depicts the importance of implementing proper network as well as server implementation for developing the system architecture of Aotearoa Technology College. In order to gain competitive advantages and at the same time for effective revenue the Aotearoa Technology College authority is willing to open four different college campuses respectively in Auckland, Hamilton, Wellington...
The main motivation behind the implementation of policiesThe general climate all over the world has been deteriorating at an alarming rate. It is the same for Australia, and the government perceived a personal risk from the changes. Global warming was seen as a serious threat, and the challenge of protecting human health from the drastic environmental changes came up, along with the question on how to protect and preserve ecosystems. According...
Target markets and modes of entryThe decision of participation in the market is global target markets and entrance modes. It depends that how an organization deal with clients to make better customer relationship. The option of consumers to serve in a specific country or region and with a specific culture dictates how and how much company can accept or adapt the value proposal of the company. The selection of target market depends on the affor...
Market Research and its use in a Marketing PlanThe report examines about the marketing portfolio of six different organizations. The report explains the marketing research done by Samsung to determine marketing objectives, strategies and tactics of the company, competition for Lakme, PESTLE analysis of Honda, SWOT analysis of P&G and marketing ethics issues in Volkswagen. Market research: Successful organizations like Samsung have wid...
Application of the 4 P’sThe case study is related to the restaurant called ‘Wildflower Perth”, located in Cathedral Square, Perth, Western Australia. As the marketing coordinator, new planning has to be done so that the marketing activities are carried out properly and the image of the restaurant is enhanced resulting in better business. The 4 P’s are very vital to have the marketing activities that need to be carrie...
Target Market and Positioning StatementTarget Market: Shebah has targeted female passengers, children, including boys under age of 12 years, boys above 12 years with their mothers and families going to the airport. Positioning Statement: Differentiation is their positioning statement. The company only hires lady drivers and only prefers lady passengers, so that both can be comfortable and secured. The marketing mix is a set of action...
State AssumptionsAn effective marketing plan is one of the most significant ways of expanding the brands and reputation of a business organization in different geographical boundaries. As per the opinion of several scholars associated with marketing industry, providing superior quality of products and services to the customers is not the only way of gaining profitability of business. In quest of maintaining business profitability, the organiza...
Methods to Get Feedback from Colleagues and CustomersA well-structured organizational hierarchy is very essential for any business to function and for all departments in the hotel to work towards achieving a common objective. Maximum success can only be realized if the hierarchy of positions is well defined. Below is the organization hierarchy of a hotel from the top management to the receptionist. Shoes must be black or navy co...
ULO 1: Analyse, critique and reflect on communication techniques appropriate to different audiences.The journal Kim (2018), is written to explore the ways of organisational effectiveness in terms of maintaining internal communication in a situation of crisis. Therefore, this study actually meant to discover new ways of crisis communication with a strategic bent. As referred in Kim (2018), when crisis occurs within a business scenario, dependin...
The entity relationship is modelled based on the following assumptions. There exists bookings made by registered customers. Each booking can have one or more services associated with it. Non-regular appointments are made by those customers who are not registered as clients and each appointment can have one more services associated with it. A booking services for a client or a non-regular client can be performed by more than one therapist....
About the companyMarketing can be considered to be an essential aspect of the organization and it is crucial for the different companies who are involved in any industry would be required to ensure that they are successfully able to engage themselves in the interaction process with the external market members so as to ensure that they are successfully able to increase their marketing positioning and improve on their market share (Hamzah & ...
Task 1: Professional Skills in ActionIn this task you are asked to critically evaluate the performance of your team and discuss what you would consider to be effective and what areas needed further development in terms of building this team and completing the project. In your discussion you must consider the following: Teamwork, team roles and team forming Interpersonal skills / effective communication Resolving conflicts / intercultural ...
SOSTAC model of marketing Running business in the international market paves the way for firms to have global recognition, which is the key of increasing statistics of profit and thus strengthen their position in the market. In addition, Posner et al. (2015) said that with the assistance of international business, the rate of fluctuation in the market can be reduced as it is utterly a great threat towards maintaining consistency in business...
Points those are important for assuring that the communication delivers on the priorities, expectation and needs of the customers are as follows – Providing the opportunity to the customers for confirming their request Actively listen to the communication made by the customers Questioning the customers for confirming and clarifying their needs and requirements Asking feedback from customers for confirming understanding of the needs U...
Effective Interaction Techniques for Babies and ToddlersThe aim of this assessment is to assess your skills and knowledge that are required for this unit. Use the Learning Resources that the Trainer provides you and also your Trainer to assist you in completing this booklet with accuracy. This section of the assessment incorporates the unit scope, underpinning knowledge, critical aspects and the appropriate employability skills. This assessme...
Background of the companyIKEA is one of the largest companies established in 1943 in Sweden. The main aim of the company is to design and sell furniture, home appliances and accessories. Ingvar Kamprad is the founder of the company and the CEO is Jesper Brodin. IKEA is present in 37 countries and has 30 stores. The store of the company is located in Europe, Asia, North America and Australia. IKEA is the company which is owned by Dutch re...
Commonly used promotional techniques of IKEAThe most commonly used techniques for IKEA are social media marketing, television commercials and external mediums including the billboards. Thus, it can be concluded that IKEA is having extensive process and approach of promoting their brands in the market. The major advantage that they gain from the initiation of extensive promotional strategy is coverage of larger customer section (Thomas & Al...
Definition of Leadership and Management Difference between Leadership and management Leadership can be defined as the quality of an individual that influences people such that objectives are attained enthusiastically and willingly. Leadership can be termed as one of the element of the management. It is not a lesson that has to be taught but are generally possessed by individuals. It requires as good vision and directing the people to that...
Identify and Analyze Compliance RiskOrganizations are always used to perform different activities in the industry aiming to serve the community and achieving their main goals in the market. Achieving organizational goals and objectives are not attained with a steady movement of doing things inside the organization, therefore changes are encouraged in the way of doing things. These changes are called Business transformation and they need to be ...
