Comparative Analysis Of Alphabet And Baidu In An Essay.

Students will be assigned one topic to be done individually (or in a pairing of two). Each student will be required to prepare an appropriate response to the topic assigned which is to be presented in two ways:

(a) An oral presentation to the class.

(b) A report to accompany your presentation is to be brought (hard copy) to class with you on the day of your presentation and is to be given to the lecturer who will read it that day and give it back to you for correction (if needed). After any corrections are completed by you, the report is then to be sent to your lecturer as an email attachment (through your UTS email account only) and it will be lodged on Online by the lecturer. This makes it available to all in the course for their use as necessary. (See Online for the individual rating sheet for the marking scale).

When attaching this file to your email, the file must be named exactly as per the following example:

[- Note - both component (a) and (b) are assessment tasks for which marks will be awarded in accordance with assessment guidelines in the course outline.]

• In order to perform well inthis assessment task, students should demonstrate appropriate research and provide a clear informative analysis and evaluation of the topic area.
• Presentations should make use of Powerpoint, overheads and any other instructional aids (e.g., videos) to enhance delivery.
• Each presentation should be accompanied with a Reportrelevant to the topic. (See below for further details)
• Excessive reliance on and READING OF PRE-PREPARED NOTES is undesirable and will result in a poor mark. The presentation MUST NOT BE JUST THE READING OUT OF THE REPORT. Marks (5/10) will be deducted for doing this. The presentation should include the main points of the report and should attempt to make the topic interesting for the students in the class by the use of interesting media etc.
• The largest piece of paper you can hold whilst delivering your presentation is a palm card. You must not read from the monitor.
• Have the presentation saved to a USB – there will not be enough time for each student to log into their account and retrieve files. Copy the presentation to your USB and bring that with you.
• Students should plan their presentation in keeping with the various rating sections of the individual presentation rating sheet being used to evaluate each presentation.
• Presentations must be made on the due date. If you are ill on the day the report and the presentation slides must still be submitted by the due dateas you have had the time to prepare it beforehand.
• If the report and slides are not sent on or before the due date marks will be deducted automatically.
• Presentations should last for between 5 and 6 minutes. If two people are presenting the time limit is 10 minutes.It is acceptable to be slightly less than that, but the presentation must not exceed the time limit.

Guidance for your Report:

• The report contains fuller information on your topic and is for the other students to use when they want to find out more about that subject. They will be put onto Online for all students to use. The best of them may be chosen for topics in the final exam.
• Each report should begin with a statement of the topic to be discussed followed by an outline structure of the presentation by way of headings and sub-headings with basic explanations, where relevant.
• The major findings of the analysis should be presented in the bodyof the report handout, appropriately referenced for ideas and information of a significant nature borrowed and used in the presentation.
• A good conclusion should draw the report together.
• The final section of the report should detail include all references (including page numbers) and other sources used in the report (eg. Financial press and internet sources.) Such referencing must bein accordance with the correct procedure. Please see:

http://www.uts.edu.au/current-students/business/study-and-assessment-resources/uts-harvard-referencing

• A section containing appendices may be included for additional material. This is sometimes useful in providing numerical examples and statistical data in support of the topic.
• The length of the report should be around 1000 words and done in A4 size, using a 12 point font.This word total does not include references and appendices, they are in addition to the 1000 words.
• Any appendix inclusions should be linked to material in the body of the report and not added as extra unrelated material.
• Ensure that you run a spell check on your report and fix errors before it is handed in.
• A well-prepared report should enable each student to develop a more comprehensive set of notes for each topic being covered. These notes are very important for all students.

Guidance for Power Point slides 

• Each slide should be able to be clearly read at the back of the room being used. This requires careful selection of font size and colour combinations used.
• Do not put too much information on an individual slide.
• The slides should be a summary of the main points of your report, not all of it reproduced.
• If you wish to show tables of data on slides make sure they are readable.
• Do include short video clips in the presentation if you find something very relevant.
• Leave each slide in view for long enough that all of your audience can fully comprehend the content.
• A poorly produced and presented topic will be marked accordingly.

It is required for an investor to analyze the company with a competitive company to analyze the market perfectly. In this report, two companies have been analyzed which are working in the same industry. Various factors of both the companies are analyzed to identify the best company and the lose points of the company. For this report, Alphabet and Baidu have been taken into the consideration such as their KPIs, financial performance, ownership, market share, financial statement etc.  

Company overview:

Alphabet Inc. is an American company. This company has been incorporated on 18^th January 2000. This company has been founded by Robin Li. Currently, this is the parent company of Google and various others subsidiaries company of Google. The head office of the company is at California, U.S. this company mainly deals in the technology, internet, life sciences, software, research and development etc. the clients of the company are many businesses.

Baidu Inc. is a Chinese company. This company has been incorporated on 2^nd Oct 2015. This company has been founded by Robin Li.  The head office of the company is at Beijing, China. this company mainly deals in the technology, internet, life sciences, software, research and development etc. the clients of the company are many businesses.

Financial performance of both the companies:

The balance sheet of the ALPHABET INC and BAIDU INC has been analyzed to identify the position of the company. It has been found that the balance sheet of both the companies have been stronger than last 5 years. Currently the growth rate of the assets of BAIDU INC is more than the ALPHABET plc.

The cash flow statement of the ALPHABET INC and BAIDU INC has been analyzed to identify the position of the cash flow of the company (Morningstar, 2017). It has been found that the cash inflow of both the companies have been stronger than last 5 years. Currently the cash inflow of ALPHABET INC is greater than the BAIDU INC.

According to the Income statement of the ALPHABET INC, it has been found that the financial performance of the company has been enhanced from last 5 years. In 2016, the total revenue of the company was USD 90272 million which was 20.38% higher than the 2015 (Morningstar, 2017).  Further, the financial performance of the BAIDU has been analyzed and it has been found that the performance of the company enhanced from last 5 years. In 2016, the total revenue of the company was USD 70549 million which was 6.28% higher than the 2015.

Performance of the company:

Both of the companies have been incorporated by their parent company. One has been incorporated by Google and BAIDU has been incorporated by a Chinese web company. The main principal subsidiary companies of both the firms are Google and 91 wireless web soft limited. The main risk factor of both the companies is internet issues and government regulations (Annual report, 2017). They could mitigate this risk through cresting some string strategies and by taking the permission and maintaining good relations with the government.

KPIs:

The major non financial KPI of both the companies are their strong market base, loyalty of customers, relations with their stakeholders, performance in the market, stability in the economy etc. KPIs are quite crucial for every firm to manage its activities and run them smoothly. The value could be created by the company for its stakeholders through applying new policies and strategies for them.

Both the financial reports have been analyzed and it has been found that the reporting of both the company’s statements is bit different from each other. The ALHPABET INC has prepared its report according to US standards and BAIDU INC has prepared its reports according to CHINA standards. Mainly the differences have been seen in the format of the statements. The results of both the companies are same (Annual report, 2017).

International transaction:

BAIDU is mainly focusing on the Chinese market but in 2016, company has also decided to enter into 150 new economies the ALPHABET INC is serving its services all over the world. The huge turnover of the ALPHABET PLC is from US, UK, India, Australia etc. whereas the BAIDU’s main turnover is from China itself. The productions of the company are done in their home country mainly. Both the company’s financial statements are analyzed and it has been found that the GAAP rules have been followed by both the companies. The accounting standards of both the companies are different.

The potential exposure is identified by both the campiness and grab that opportunities to enhance the growth, market share and the performance of the company. The tax purpose of both the companies is different and thus the companies pay the amount of tax to its government according to that rate. The tax rate of china levels from 15 to 20% (trading economy, 2017) whereas the US tax rate levels from 30 to 35% (PWC, 2017). Both the companies are liable to get the extra offers of tax advantages due to their new investments.

 Conclusion:

According to the comparative study over both the companies, it has been found that both the companies are performing well in their market and the performance of both the companies sin terms of financial and non financial figures are similar.

References:

Annual report. 2017. ALPHABET INC. retrieved from https://abc.xyz/investor/ as on 9^th oct 2017.

Annual report. 2017. BAIDU INC. retrieved from https://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-news&nyo=0 as on 9^th oct 2017.

Morning star. 2017. ALPHABET INC. Retrieved from https://financials.morningstar.com/cash-flow/cf.html?t=GOOG&region=usa&culture=en-US as on 9^th Oct 2017.

Morning star. 2017. BAIDU INC. Retrieved from https://financials.morningstar.com/cash-flow/cf.html?t=BIDU&region=usa&culture=en-US as on 9^th Oct 2017.

PWC. 2017. Corporate- taxes on corporate income. Retrieved from https://taxsummaries.pwc.com/ID/United-States-Corporate-Taxes-on-corporate-income as on 9^th Oct 2017.

Trading economics. 2017. China corporate tax rate. Retrieved from https://tradingeconomics.com/china/corporate-tax-rate as on 9th Oct 2017.