1. What is the market that is being served? Determine the size, age, gender, education, amount of disposable income, and psychographics of the current marketplace.
2. What is the current market share for your client? What does the sales history tell you? How and when does the client’s product(s) fall into the decision-making process and the FCB Grid.
3. What methods of distribution are used by the client? What is the current pricing strategy? What is the current promotional strategy of the client?