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Importance of Digital Innovation and AI Post-COVID

Digital innovation has gained importance because of Covid-19 and that has increased the importance of Artificial Intelligence in business operations. Artificial Intelligence has helped to increase productivity, create new products, and services, strengthen corporate values, and many more. Artificial Intelligence has changed the working culture into a hybrid culture, the companies that are successfully operating with work-from-home culture can do so because of AI. Companies around the world are also ensuring that AI will be used to improve the business model, and working culture and not reduce it. Various research institutes, and organizations are trying to understand what can be the effect of AI on the economy and the society, but what can be seen is that, if used properly AI can ensure better results and the pandemic is one the example. On the other hand, the effect of AI on the future of work, and business practices can be both complex and immense. It is believed that AI will benefit employees to properly, collaborate, interact, increase skill levels, not only that the hiring process will also be changed tremendously, the changes have started due to Covid and will continue to change. This paper will focus on the impact of AI on the work culture, and practices post-covid. Additionally, this paper will also help to understand how AI helps to create new opportunities. In the future as well, AI will have a profound impact on business, work, and the economy. 

Impact of AI on organizations, business process and employees

Firstly, during the Covid, the business leaders already understood the power and potentiality of AI and so they feel, if they focus more on AI post-pandemic, it will help them and also will prove to be an advantage for any other type of crisis, that might emerge in the economy. The companies want to better understand their customers, and for that, they have been focusing on data, apart from that to make their supply chain and distribution network more agile they are eager to use the AI. The business organizations post-pandemic will be stressing more on their business models with the help of improved data. This will help them build a strong data foundation, with the help of putting all the data sets into an insight engine and along with that using all the algorithms and powering to provide a proper solution that will help them optimize their business, create more agility (Jaiswal, Arun, and Varma, 2022), help knowing their customers, focus on employee wellbeing and also activate new channels for revenue.

Secondly, the organizations that have been affected tremendously by Covid are the travel, and hospitality industries, they will be requiring resources that would help them recover their activities post-pandemic so that they can meet the demands of the business as well customers. Skill shortage has become a major issue post-pandemic, and so there is an increasing need for the tourism and hospitality sector to boost their AI so that they can compensate for the skill shortages. Many renowned hospitality sectors are trying to increase the usage of robots along with humans to improve their operations (Johnson, Stone, and Lukaszewski, 2020). Various leaders have said that AI has already started to fill up the skill shortages, of the existing workforce, through the help of career transition support tools. The AI is also helping employees to complete their work properly, and skilfully. The travel and the hospitality industries, to assist their customers, have already started using trained chatbots, to help customers, with their questions and queries. This could be better understood with the help of the diagram mentioned below

Impact of AI on Organizations, Business Processes, and Employees

 Tech Target

Source: Tech Target

Firstly, during the Covid, the business leaders already understood the power and potentiality of AI and so they feel, if they focus more on AI post-pandemic, it will help them and also will prove to be an advantage for any other type of crisis, that might emerge in the economy. The companies want to better understand their customers, and for that, they have been focusing on data, apart from that to make their supply chain and distribution network more agile they are eager to use the AI. The business organizations post-pandemic will be stressing more on their business models with the help of improved data. This will help them build a strong data foundation, with the help of putting all the data sets into an insight engine and along with that using all the algorithms and powering to provide a proper solution that will help them optimize their business, create more agility (Jaiswal, Arun, and Varma, 2022), help knowing their customers, focus on employee wellbeing and also activate new channels for revenue.

Secondly, the organizations that have been affected tremendously by Covid are the travel, and hospitality industries, they will be requiring resources that would help them recover their activities post-pandemic so that they can meet the demands of the business as well customers. Skill shortage has become a major issue post-pandemic, and so there is an increasing need for the tourism and hospitality sector to boost their AI so that they can compensate for the skill shortages. Many renowned hospitality sectors are trying to increase the usage of robots along with humans to improve their operations (Johnson, Stone, and Lukaszewski, 2020). Various leaders have said that AI has already started to fill up the skill shortages, of the existing workforce, through the help of career transition support tools. The AI is also helping employees to complete their work properly, and skilfully. The travel and the hospitality industries, to assist their customers, have already started using trained chatbots, to help customers, with their questions and queries. This could be better understood with the help of the diagram mentioned below

 Hendrix AI Blog 

Source: Hendrix AI Blog

Firstly, during the Covid, the business leaders already understood the power and potentiality of AI and so they feel, if they focus more on AI post-pandemic, it will help them and also will prove to be an advantage for any other type of crisis, that might emerge in the economy. The companies want to better understand their customers, and for that, they have been focusing on data, apart from that to make their supply chain and distribution network more agile they are eager to use the AI. The business organizations post-pandemic will be stressing more on their business models with the help of improved data. This will help them build a strong data foundation, with the help of putting all the data sets into an insight engine and along with that using all the algorithms and powering to provide a proper solution that will help them optimize their business, create more agility (Jaiswal, Arun, and Varma, 2022), help knowing their customers, focus on employee wellbeing and also activate new channels for revenue.

Using AI to Address Skill Shortages in the Hospitality and Tourism Sectors

Secondly, the organizations that have been affected tremendously by Covid are the travel, and hospitality industries, they will be requiring resources that would help them recover their activities post-pandemic so that they can meet the demands of the business as well customers. Skill shortage has become a major issue post-pandemic, and so there is an increasing need for the tourism and hospitality sector to boost their AI so that they can compensate for the skill shortages. Many renowned hospitality sectors are trying to increase the usage of robots along with humans to improve their operations (Johnson, Stone, and Lukaszewski, 2020). Various leaders have said that AI has already started to fill up the skill shortages, of the existing workforce, through the help of career transition support tools. The AI is also helping employees to complete their work properly, and skilfully. The travel and the hospitality industries, to assist their customers, have already started using trained chatbots, to help customers, with their questions and queries. This could be better understood with the help of the diagram mentioned below

 Haptic

Source: Haptic

Firstly, during the Covid, the business leaders already understood the power and potentiality of AI and so they feel, if they focus more on AI post-pandemic, it will help them and also will prove to be an advantage for any other type of crisis, that might emerge in the economy. The companies want to better understand their customers, and for that, they have been focusing on data, apart from that to make their supply chain and distribution network more agile they are eager to use the AI. The business organizations post-pandemic will be stressing more on their business models with the help of improved data. This will help them build a strong data foundation, with the help of putting all the data sets into an insight engine and along with that using all the algorithms and powering to provide a proper solution that will help them optimize their business, create more agility (Jaiswal, Arun, and Varma, 2022), help knowing their customers, focus on employee wellbeing and also activate new channels for revenue.

Secondly, the organizations that have been affected tremendously by Covid are the travel, and hospitality industries, they will be requiring resources that would help them recover their activities post-pandemic so that they can meet the demands of the business as well customers. Skill shortage has become a major issue post-pandemic, and so there is an increasing need for the tourism and hospitality sector to boost their AI so that they can compensate for the skill shortages. Many renowned hospitality sectors are trying to increase the usage of robots along with humans to improve their operations (Johnson, Stone, and Lukaszewski, 2020). Various leaders have said that AI has already started to fill up the skill shortages, of the existing workforce, through the help of career transition support tools. The AI is also helping employees to complete their work properly, and skilfully. The travel and the hospitality industries, to assist their customers, have already started using trained chatbots, to help customers, with their questions and queries. This could be better understood with the help of the diagram mentioned below

 Research Gate

Source: Research Gate

Need for AI post pandemic

Competition in the business has increased over the last decade, during pandemics and post-pandemic the level of competition became worse as companies fought for their survival, in this case, the business that uses AI will be able to emerge as a winner because post-pandemic the opportunity has increased for business organizations leaders, innovators, employees. Here the role and the impact of next-generation technologies like AI and analytics will play an important role in enhancing the workplace practice, culture, and the workforce.

Collaborative computing has become an important aspect post-pandemic. The collaborative computing will be including machine learning techniques with the insights from the organizational history. This is helping companies and teams evaluate, track, and get a deep insight into their dynamics, and viability during collaboration. Certain NLP applications are being used by organizations post-pandemic to extend their text-based interaction to live interaction, it has helped to create social awareness in the physical environment. This has helped to facilitate collaboration during work for the remote work. A survey was conducted on the post-Covid workforce, maximum employees and managers are of the view that their business has been positively affected because of the implementation of AI, and they believe that they will continue with the use of AI in the entire phase of post-pandemic as it helped to improve employee interaction, that was missing previously. Finger-grained feedback will also be used by many companies’ post-pandemic, for easily collecting feedback, and implementing changes as soon as possible ensuring minimum or no loss (Hai.stanford.edu, 2022). Companies with the help of AI have started to build a more distributed and global workforce post-pandemic.

Automation and Augmentation, have become an important aspect post-pandemic. Frito-Lay can be taken as an example, the organization understanding the necessity of the situation spurred up its digital and data-driven initiatives, by bringing together five years of digital plans into six months. Michael Lindsey the chief growth officer of Frito- Lay said they launched a direct-to-consumer business, with the help of AI and made them achieve their dream during a pandemic when survival was the biggest question. The need for AI will keep on increasing in the post-Covid situation as well. It has been found that 52% of the companies around the world have accelerated their AI implementation plans, and even the workplace culture is also about to change more and it will become more digitalized. Research has shown that from 2020 to 2021 52 to 67 % of the organization accelerated the AI (Journals.sagepub.com, 2022), and because of this, the employees have been hired through online platforms for example the google team meeting, zoom call, and many more. Before the pandemic situation, the interviews and the entire selection process used to take place face to face but now everything is happening with the help of a computer system, it has also reduced the cost of hiring and so companies find it appropriate and also believe to use the same techniques post-pandemic.

How AI has changed the Business model and business strategies?

This is just an example to show how business models has changed because of the usage of AI in the post pandemic situation. For the example the Human Relations Theory of Elton Mayo has been taken. Elton Mayo research on how to manage organizational productivity, along with that he also focused on managing people and how to improve their morale and wellbeing. He and his assistants were of the view that proper workplace environment like light, seating places, breaks, working hours affects employee’s morale. He also recommended that valuing employees, will help in enhancing productivity/performance of the employees. If the employees are given the chance to participate in decision making process it will help in the employee’s autonomy, thus making it easier for leaders to manage the people. With the help of AI, a lot of work has been reduced, leaders are finding more time in managing the performance of the employees. With the help of AI, more focus is being put on the wellbeing of the human talent, which was not the case initially, because everything was handled manually, and hence managers did not have time to ensure employee wellbeing (Openaccessgovernment.org, 2022), but during the pandemic and post pandemic as well, companies are focusing of the AI, for its multifaceted benefits. This could be understood with the help of the diagram-

 Science Direct.com

Source: Science Direct.com

Conclusion

Thus, this can be concluded by saying that the effect of AI on the future of work, and business practices can be both complex and immense. It is believed that AI will benefit employees to properly, collaborate, interact, increase skill levels, not only that the hiring process will also be changed tremendously, the changes have started due to Covid and will continue to change. This paper focused on the impact of AI on the work culture, and practices post-covid. Additionally, this paper will also help to understand how AI helps to create new opportunities. In the future as well AI will have a profound impact on business, work, and the economy. The business model is going to be interlinked to AI because of the benefits. AI has become an integral part of business post-pandemic and it will gain more importance in years to come. All the industries around the world to get more opportunities will start relying on AI so that more value can be created for better output.

References

Bendak, S., Shikhli, A.M. and Abdel-Razek, R.H., 2020. How changing organizational culture can enhance innovation: Development of the innovative culture enhancement framework. Cogent Business & Management, 7(1), p.1712125.

Black, J.S. and van Esch, P., 2020. AI-enabled recruiting: What is it and how should a manager use it?. Business Horizons, 63(2), pp.215-226.

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fortune.com, 2022. Commentary: Why A.I. can be great for a company's culture. [online] Fortune. Available at: <https://fortune.com/2021/11/05/ai-artificial-intelligence-workplace-culture-collaboration-employee-morale-bcg/#:~:text=Deploying%20A.I.%2C%20according%20to%20our,efficiency%20and%20decision%2Dmaking%20quality.> [Accessed 10 April 2022].

hai.stanford.edu, 2022. [online] Hai.stanford.edu. Available at: <https://hai.stanford.edu/sites/default/files/2022-01/HAI_IndustryBrief2_Future_.pdf> [Accessed 10 April 2022].

hbr.org, 2022. AI Adoption Skyrocketed Over the Last 18 Months. [online] Harvard Business Review. Available at: <https://hbr.org/2021/09/ai-adoption-skyrocketed-over-the-last-18-months> [Accessed 10 April 2022].

Iqbal, F.M., 2018. Can artificial intelligence change the way in which companies recruit, train, develop and manage human resources in workplace. Asian Journal of Social Sciences and Management Studies, 5(3), pp.102-104.

Jaiswal, A., Arun, C.J. and Varma, A., 2022. Rebooting employees: upskilling for artificial intelligence in multinational corporations. The International Journal of Human Resource Management, 33(6), pp.1179-1208.

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Johnson, R.D., Stone, D.L. and Lukaszewski, K.M., 2020. The benefits of eHRM and AI for talent acquisition. Journal of Tourism Futures.

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Wuest, T., Kusiak, A., Dai, T. and Tayur, S.R., 2020. Impact of COVID-19 on manufacturing and supply networks—The case for AI-inspired digital transformation. Available at SSRN 3593540.

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Alansari, H., Gerwe, O. and Razzaque, A., 2021. Role of artificial intelligence during the Covid-19 era. In The Big Data-Driven Digital Economy: Artificial and Computational Intelligence (pp. 157-173). Springer, Cham.

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de Lucas Ancillo, A., del Val Núñez, M.T. and Gavrila, S.G., 2021. Workplace change within the COVID-19 context: a grounded theory approach. Economic Research-Ekonomska Istraživanja, 34(1), pp.2297-2316.

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Isensee, C., Griese, K.M. and Teuteberg, F., 2022, January. Sustainable artificial intelligence: A corporate culture perspective. In Sustainability Management Forum| NachhaltigkeitsManagementForum (pp. 1-14). Springer Berlin Heidelberg.

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