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  1. evaluate strategies for the solution of applied research problems in informationsystems
  1. demonstrate an understanding of applied research methods

  2. collect and analyse information systems research data using applied research methods

  3. synthesise and communicate information systems research information to inform business decisions

DeLone and McLean Model: An Overview

It has been observed that network technology and machine system has reshaped existing standard of communication by providing group of opportunities. This research study sheds light on the on the implementation of IS success model with reference to DeLone and McLean. It is evident that D&M model has come up with a range of opportunities in the context of e-learning model and e-learning courses. The IS model is considered as one of the influential model that incorporates with user satisfaction and service innovation. Apart from this, IS model is helpful to assess ELS success due to its comprehensive foundation and successful empirical studies. In this research study, measurement techniques and critical understating are assessed in the context of D&M model. This study is helpful to understand and establish relation between variables and its impact over information system in the context of e-commerce industry. This study applies the IS model to study e-commerce systems in the context of individual impact for business operation.

According to Alraimi (2015, p.35), DeLone and McLean model is considered as structural equation model as it incorporates with user involvement. Meanwhile, it is also evident that researchers have still consider one single dimension of Is rather than considering systematic view associated with this particular model. It has been observed that in recent time e-commerce business operators are successfully implement or try to implement D&M model in its business operation so that effective result can be generated. The main advantage of implementing this model is its ability to provide resolution regarding multidimensional approaches with reference to e-commerce industries. In addition to this, this study is also significant to track down the changes that the e-commerce business industries have witnessed in recent time due to change in marketplace. This study is beneficial to analyse the factors that hampers service standard of information system and thus provide effective resolution to resolve those problematic factor. Apart from this, critical analysis of Delone and McLean updated model is also evaluated in this study. The variables of information system success are also studied in this context to find the relations between the variables.

  • What are the positive impacts of Information System Success Model on Ecommerce business?
  • What the regulatory effective actions made on service quality in relation to information System Success Model?
  • What are the difficulties faced in respect to updating of ecommerce system in relation to information System Success Model?
  • What are the recommendations made to improve on difficulties assessed in information System Success Model?

Research questions are categorically made to highlight reflective analysis from the chosen model. In this respect, Information System Success Model has been chosen that allows functioning as an information system in ecommerce. In assessment of in assessment of Aparicio (2016, p.58), it has been observed from deep analysis that respective model is guiding an improvement in the ecommerce system. There is also a particular analysis made on customer satisfaction and improvement of service quality. In this respect, there are four questions that are analysing perspectives of this research. In the first question, the positive impacts of this information system are questioned. Practically, there is an observation made through this question that there are some positive impacts that allows e-commerce businesses to improve their orientation in market. As discussed from this aspect, the model is likely to create a positive impact through its information, service and system quality. In addition to this, there is guidance that relates to combat and transfer information within ecommerce system of business. Practically there is an innovated process that is highlighted to create a possible assistance. Practically, this positive impact is allowing setting in further development within the e-commerce system. In a respective aspect of concern, one also needs to analyse and hint on a processed liberation that is guiding an influentially helping to create an access on services. As analysed from the second question, there are observatory improvement in service quality. Service quality is reflected to improve usage of certain procedures that is related to information system of business. It creates a layout for consumers and also for sellers that allows reflecting a positive impact on understanding several accession of information. This hints a positive access of this model within the commerce business model. In the next question highlights on its respective setbacks are actualised. Additionally, when there are reflective updating required, it has been analysed that often there are less updated procedures that is leading a flaw in ecommerce business. Apart from this in reference to the last question, there are hints on the recommendation that is required to adopt to resolve the negative impacts of this information system model in ecommerce business.

Concept of Information System Success Model (DeLone and McLean)

The conceptual framework gives a clear observation on models that is catering to reflect an opportunity that is allowing laying a successful ecommerce business. In this review there are few concepts that highlight requirement of information system model that is laying a successful organisational assessment.  This particular conception creates a view on the concept of information system success model that revolves genuine impact on ecommerce business.

Concept of Information System Success Model (DeLone and McLean)

According to Wang et al. (2016, p.379), the success of the information system is elaborately defined and conceptualised by the factors revolving around the Information System success model which is primarily designed by DeLone and McLean. The IS success model defines the impact of the Information System of an organisation level as well as on individual level. Approach of accepting this model s genuinely related to function and liberate with an opportunity that helps in solving with a genuine operation. In fact, there is an individual analysis to improve facts and figurations along with which there is analytical correspondence of acquiring a positive impact on ecommerce business there are also parameters of acceptance that is helping to resolve customer dissatisfaction. In a particular concept, there is several significance that allows functioning in laying a positive impact on information system. In fact, apart from this, there has also been a requirement of updating that is mandatory to analyse in this respect. The negative impact s highlighted in the research question that there is a lesser acceptance of updating in this particular systematic model. Though there are several facilities that help in improving ecommerce, there are acts that also need to be considered within this information system model (Aparicio 2016, p.68).

According to the model designed by DeLone and McLean, there are six basic dimensions that widely contribute to Information System. The six dimensions of the Delone and McLean model are system quality, information quality, service quality, user satisfaction, usage and net benefits. All the dimensions framed and elaborated by DeLone and McLean have different types of impact and serves vivid roles to the organisation as well as on the individual self.

  • System quality is an important tool that is used extensively to measure the characteristics that are used while making an ecommerce site. The characteristics that are measured are availability, usability, reliability, adaptability and response time which also have an impact on the system quality.
  • Information quality is extensively measure by the content of the ecommerce site and other relevant issues that affect the information quality. The content of the ecommerce site is only valued by the service user only if the content is relevant, easy to understand what is given, personalised and the purpose served to the users.
  • Service quality is elaborately measure by the service that is provided by the service provider. The service can be delivered by the Information system of the organisation or a third party that has been shortlisted by the organisation for outsourcing.
  • Usage has a lot of parameters that are widely scrutinised. It is not only related to the user visiting the website but also related to the navigation part of the ecommerce website the user visits.
  • User satisfaction is widely based on the feedback system that is generated by an organisation. Feedbacks given by the service users play an important role in analysing the organisational structure. Feedbacks given are reviewed extensively and various parameters are used against it to improve the organisation structure for the betterment of the service user.
  • Net benefits are widely measured by the feedbacks (negative or positive) given by the service users on the service provided by the ecommerce technology. As opined Alraimi (2015, p.32)by, net benefits also has an impact on the positives and negatives that the e commerce has on suppliers, individuals and the organisation.

According to the original model framed by DeLone and McLean it can be stated that the original model requires a broader multidimensional framework as the environment is prone to constant change. As opined by Balogun et al. (2017, p.10), with change in time and space, new theories are developing day by day which questions the existence and the validity of the older model. To the keep the existence of the model intact, originality of the approach while framing any particular model is mandatory. The two important features that are adopted by researchers while proposing a model based on the original model by DeLone and McLean are the multidimensional approach and originality. The research work that has been done is not according to the criteria of the original model and many relevant data has been overlooked by the researcher while drawing a conclusion of the original article by DeLone and McLean. As per DeLone and McLean, it can be stated that all the researchers should follow a very systematic approach and combination of all the guidelines and measure to make the model more effective and easier to use while working on the success of Information System of an organisation.

Research Questions

Information technology and the vast usage of Internet have wide affected all types of business activities globally. Organisations throughout the world are taking huge interests in e-commerce business applications but most organisations are unable to achieve goals regarding their online based business frameworks. According to Palacios Fenech (2016, p.55), the DeLone and McLean Information Systems Success Model is widely used by the organisations to adjust to the difficulties faced by the new online business dimension. The six measurement techniques of the model are in a structure which can define parsimonious for internet business achievement measurements.

Adopting information system can help a business organisation to set foot in the web based business strategies. Since online based business is booming globally, most of the organisations are adopting the norms and protocols to garner maximum response from the service users. The research has defined the concept of information system clearly so that it becomes easy for the readers to follow along with the information provided (Bano 2015, p.152).

The reason for elaborately doing the research is to shed light on the information system of an organisation using the Delone and McLean Information System Success Model and the benefits that can be reaped from the proposed model. The research has not only proposed instrument for information system success measurement but also has provided necessary studies that has been used for the article.

The impact of the Information System in a business organisation can help the business grow with the advent of web based promotions. Since information technology is on the rise, organisations are adopting measures to invest and expand on the web based arena to garner more positive response from the service users. Adoption of the DeLone and McLean six management techniques of the model can help an organisation reframe the online business structure to expand the business among service user to gain maximum response (Navimipour 2015, p.475).

The research can shed light on the structures of the business organisation trying to expand on online business. By applying the model formulated by DeLone and McLean, it can be stated that business organisations can garner positive response from the consumers if the model is adopted. As the content of the ecommerce site is only valued by the service user only if the content is relevant, easy to understand what is given, personalised and the purpose served to the users.

The latest information system has few key elements that can be adopted by organisations are,

  • Hardware
  • Software
  • Data
  • People
  • Process

The hardware must be created with reliability which in turn helps in managing workload efficiently. The organisations must design the software efficiently and evaluate in ways that it can maximise the effectiveness. Data should be entered in the computer in a very accurate way without any discrepancy. The people who are responsible for all the maintenance of the relevant data should be highly skilled and knowledgeable to handle all the latest version of information systems. Lastly the user must be taught how to operate the system to get relevant data quickly and effectively.
There are many organisations that use information systems as a tool to increase the effectiveness of an organisation. According to Dwivedi et al. (2015, p.143), the information system can provide detailed insight to the business management which can in turn shed light on critical business decisions. Information system limitation banks on a few elements that are widely taken into consideration, namely expenses of information system where it can stated that implementing it can be expensive and it can increase the financial input of an organisation, employee training can be an integral part of any business organisation as hiring and training proper employees is necessary as it is important to keep knowledgeable employees to look after the relevant data put in by the user and other management officials. Major flaw of an organisation implementing information system is pulling out of inadequate information for management which results in waste of valuable time and money (Mohammadi 2015, p.360)

In information systems of a business organisation, code of ethics play an important role in protecting the content of ecommerce trade.  To garner maximum response from their consumers, organisation should maintain a strict protocol to protect their content. Security of an organisation plays a big role in present era of computers, e-commerce and the Internet. However, with technological breakthrough, there are crimes related to it as well (Gangwar 2015, p.107). Organisations need strict laws to protect the data to safeguard the future of the organisation. Major security threats in e commerce are cyber crime. This is where relevant data of the company is hacked via external force which may in turn affect the company’s organisational structure to function properly.

There are four widely known types of cyber crime:

Identity theft: this is where a cyber criminal poses to be someone else to practice malfunction by stealing relevant data. For example: stealing credit/debit card information, social security numbers and passport numbers.

Impact of Information System on E-commerce Industry

Copyright breach: this is biggest problem of ecommerce business where copyright breach means use of unauthorised materials.

Hacking: this is the most prevalent method used to by-pass security mainframe to gain unauthorized access to a computer system to steal data and other illegal activities.

This study is going to consider the responses of participants regarding the influence of social media on purchasing behaviour in e-commerce. For this study, primary quantitative data collection method has been used, that helps to gather large number of data within shortest possible time. A set of questionnaires has been made and upload online, so that university students can get their access, who are active users of social media. A population size of 200 students has been taken, who have a profile in at least one of the social media. However, some of them left mid-way, and some did not wish to participate in this survey. Thus, through random sampling technique, a sample size of 20 has been chosen, and their responses helped to carry out this study effectively.      

Q1. Do you agree that information model system is laying a positive impact on e-commerce business?

Strongly agree

3

Agree

5

Neutral

2

Disagree

6

Strongly disagree

4

Table 1: Positive impact of information model system  

Column1

Column2

Column3

Column4

Column5

Column6

Column7

Anova: Single Factor

SUMMARY

Groups

Count

Sum

Average

Variance

Row 1

1

3

3

#DIV/0!

Row 2

1

5

5

#DIV/0!

Row 3

1

2

2

#DIV/0!

Row 4

1

6

6

#DIV/0!

Row 5

1

4

4

#DIV/0!

ANOVA

Source of Variation

SS

df

MS

F

P-value

F crit

Between Groups

10

4

2.5

65535

#NUM!

#NUM!

Within Groups

0

0

65535

Total

10

4

Table 2: ANOVA

From the above table, it is evident that information model system is not making any positive impact on business of e-commerce. The intersecting point of F and between groups is 65535; and it is the same in case of the intersection between MS and within groups.  

Q2. Do you agree that information systems are effectively helping to improve e-commerce system?

Strongly agree

5

Agree

4

Neutral

3

Disagree

5

Strongly disagree

4

Table 3: Information systems in improving e-commerce system

Column1

Column2

Column3

Column 4

Column5

Column6

Column7

Anova: Single Factor

SUMMARY

Groups

Count

Sum

Average

Variance

Row 1

1

5

5

#DIV/0!

Row 2

1

4

4

#DIV/0!

Row 3

1

3

3

#DIV/0!

Row 4

1

5

5

#DIV/0!

Row 5

1

4

4

#DIV/0!

ANOVA

Source of Variation

SS

df

MS

F

P-value

F crit

Between Groups

2.8

4

0.7

65535

#NUM!

#NUM!

Within Groups

0

0

65535

Total

2.8

4

Table 4: ANOVA

Findings and analysis:

Majority of the total participants strongly agree that information system is being used to improve e-commerce system. However, interestingly, same number of participants believes that it is doing no good to the business of e-commerce. It can be also observed in the above table, where SS is 2.8, and df is 4.  

Q3. Do you agree that there are difficulties faced in updating of ecommerce system of information success model?

Strongly agree

6

Agree

3

Neutral

2

Disagree

5

Strongly disagree

5

Table 5:  Difficulties in updating of ecommerce system

Column1

Column2

Column3

Column4

Column5

Column6

Column7

Anova: Single Factor

SUMMARY

Groups

Count

Sum

Average

Variance

Row 1

1

6

6

#DIV/0!

Row 2

1

3

3

#DIV/0!

Row 3

1

2

2

#DIV/0!

Row 4

1

5

5

#DIV/0!

Row 5

1

5

5

#DIV/0!

ANOVA

Source of Variation

SS

df

MS

F

P-value

F crit

Between Groups

10.8

4

2.7

65535

#NUM!

#NUM!

Within Groups

0

0

65535

Total

10.8

4

Table 6: ANOVA

Most people believe that problems are faced while updating the ecommerce system of information success model. However, it is known that if regular updating is not done, then there is will lack of improvement on grounds of ecommerce system. From ANOVA single factor it is observed that MS of between groups is 2.7 and that of within groups is 65535. The total SS is 10.8, and df is 4.   

Q4. Ways like information system model might help in improving e-commerce system

Strongly agree

4

Agree

6

Neutral

3

Disagree

3

Strongly disagree

5

Table 7: Improving e-commerce system

Column1

Column2

Column3

Column4

Column5

Column6

Column7

Anova: Single Factor

SUMMARY

Groups

Count

Sum

Average

Variance

Row 1

1

4

4

#DIV/0!

Row 2

1

6

6

#DIV/0!

Row 3

1

3

3

#DIV/0!

Row 4

1

3

3

#DIV/0!

Row 5

1

5

5

#DIV/0!

ANOVA

Source of Variation

SS

df

MS

F

P-value

F crit

Between Groups

6.8

4

1.7

65535

#NUM!

#NUM!

Within Groups

0

0

65535

Total

6.8

4

Table 8: ANOVA

Majority of the total participants believe that information system helps to improve ecommerce system; and thus, it must be enhanced within no time. Here SS has been found to 6.8 and df is 4.

References

Alraimi, K.M., Zo, H. and Ciganek, A.P., (2015). Understanding the MOOCs continuance: The role of openness and reputation. Computers & Education, 80, pp.28-38.

Aparicio, M., Bacao, F. and Oliveira, T., (2016). Cultural impacts on e-learning systems' success. The Internet and Higher Education, 31, pp.58-70.

Balogun, N.A., Ahlan, A.R., Mejabi, O.V. and Bello, O.W., (2017). Introducing Learner Infrastructural Capabilities into Information Systems Success Model using E-learning. University of Sindh Journal of Information and Communication Technology, 1(1), pp.8-16.

Bano, M. and Zowghi, D., (2015). A systematic review on the relationship between user involvement and system success. Information and Software Technology, 58, pp.148-169.

Dwivedi, Y.K., Wastell, D., Laumer, S., Henriksen, H.Z., Myers, M.D., Bunker, D., Elbanna, A., Ravishankar, M.N. and Srivastava, S.C., (2015). Research on information systems failures and successes: Status update and future directions. Information Systems Frontiers, 17(1), pp.143-157.

Gangwar, H., Date, H. and Ramaswamy, R., (2015). Understanding determinants of cloud computing adoption using an integrated TAM-TOE model. Journal of Enterprise Information Management, 28(1), pp.107-130.

Mohammadi, H., (2015). Investigating users’ perspectives on e-learning: An integration of TAM and IS success model. Computers in Human Behavior, 45, pp.359-374.

Navimipour, N.J. and Zareie, B., (2015). A model for assessing the impact of e-learning systems on employees’ satisfaction. Computers in Human Behavior, 53, pp.475-485.

Palacios Fenech, J. and Tellis, G.J., (2016). The dive and disruption of successful current products: Measures, global patterns, and predictive model. Journal of Product Innovation Management, 33(1), pp.53-68.

Wang, Y.S., Li, C.R., Yeh, C.H., Cheng, S.T., Chiou, C.C., Tang, Y.C. and Tang, T.I., (2016). A conceptual model for assessing blog-based learning system success in the context of business education. The International Journal of Management Education, 14(3), pp.379-387.

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