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ENG 7056 Process Control And Instrumentation

tag 0 Download 14 Pages / 3,311 Words tag 19-07-2021

Question:

Based on the case study, Dream Beauty (DB) is a company which manufactures and distributes cosmetics across the United State. There were changes in their supply chain operations after a new supply chain expert took over. Although costs of supply chain had been increasing, the company annual sales are also increasing, peaking at $130,000,000 for the first time. However, it is recorded that supply chain costs ($50,000,000) and costs of goods sold ($52,000,000) alone are accounted for more than three-quarter of sales ($102,000,000).

There are totally three channels of product distribution for DB and they are retailers, convenience stores and mass merchants. All three channels are profitable for DB while retailers, convenience stores and mass merchants are respectively making 50%, 30% and 20% of the total sales. The products are sold to all three channels on credits, taking a maximum of 45 days although the duration DB desires is only 30 days. DB is employing a three-day fulfilment cycle which consists of order processing, packaging, labeling, and delivery. Although orders are shipped unlabeled to retail and convenience stores, the orders made by mass merchants are needed to be labeled due to the intense pressure given. The company even had to purchase a labelling machine which can process 30 labels per second.

As their three-day fulfilment cycle can fulfill the demand of customers within faster period, DB considers that this cycle should become an industry benchmark. However, to be able to offer this level of customer service, it is estimated that DB has to store 15 percent of total average annual inventory as backup products for customers. The cost of capital is also increased due to these costs. In overall, although DB is performing well from the aspect of customer service, it is witnessed that the company was incurring the following problems:

  1. Increased cost for supply chain
  2. Extra work of labelling
  3. Need to wait for a long period to receive cash, and
  4. Inventory cost of holding excessive products for three-day cycle.
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My Assignment Help. ENG 7056 Process Control And Instrumentation [Internet]. My Assignment Help. 2021 [cited 28 January 2023]. Available from: https://myassignmenthelp.com/free-samples/eng7056-process-control-and-instrumentation/international-market.html.


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