Being the smart thinker of the group, you are assigned the responsibility to write a brief relating to the major considerations to launch a start-up to this effect. Structure your thoughts byresponding precisely and concisely to the 4 following questions,
1 Using the first 3 stages of the generic model of the innovation process discuss your idea/insight, and its design/development to sell and rent such E-bikes in UAE. Among Rothwell’s 5 Models of the Innovation Process, which one would you use in launching the technology to the market? Justify your answer?
2 Using the two components of a business model, discuss how you would create and capture value from E-bikes. Use the framework of the 3 key elements of Value Capture to discuss how value may be captured.
3 Using evidence from the above case study, make a business case the adoption of E-bikes as an environmentally friendly solution. Using the matrix discussed in chapter 13, what type of Innovation does the E-bike represent? Among the 3 strategies discussed in class for adoption of green innovations (Niche, partnership, endorsement) , which one(s) would you recommend for adoption by your Ebike start-up?
4 What recommendations in terms of policies, procedures, regulations and incentives would you make to authorities to support the adoption of E-bikes in the market?
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