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A group of 5 holiday resorts have decided to merge their operations to in order to deliver better value to the customers as well as to increase their profits. The new Group named Monet now incorporates a wide range of living quarters (backpacker, bed & breakfast homes to luxurious suites) all around Australia. It provides alternatives to popular holiday booking web sites such as booking.com, travel.com.au etc. and enables customers to book directly. They expect the Bookings to be managed via a single web site only (with a complementary mobile app included) with prices varying dynamically based on the demand, seasonal factors etc.

1. A customer loyalty scheme called MonetLoyalty will reward customers with airport transfers, free tours and free meals.

2. Interactive tools will be developed in order to allow to customers to choose, which particular tours they would like to undertake.

 3: An integrated ERP Solution is to be developed in order to enable management of the operation through a single IT system.

4: A new ‘’Web 4.0 –level’’ ultra-intelligent electronic portal is to be created enable customers to self-manage their accounts with the company and to customize their shopping/booking experience.

Customer loyalty scheme

Monet has merged with other sub companies in order to achieve economic advantages in maximizing their profit returns.  (Guruge, 2004, p. 56) The potential economies of the merging scale which will be achieved will be such as the company will be in a position to buy bulk raw materials which will enable them enable average cost. (Derek Partridge, 2010) Factors such as technical economies will be achieved as such that big machine of production and other investment will be efficient since it will spread over a large output. Having a single company such Monet producing product and service at large will benefit since the will be no duplication of the services to other sub category business hence it makes hence it make sense that consumers will benefit from purchasing on the same single firm with lower costs thus avoiding duplication  of services.

Through will normally improve the long term value of the shareholders in the entire companies. As a result of Monet merging with other sub company will have an ample benefit since activities such as marketing will be done by the entire merged company thus being cheap to make adverts while enjoying the other part of purchasing power of the Monet companies as single entity. (Arun Kumar, 2000, p. 32)This will lower the cost of raw materials plus other needed materials since the cost will be shared across the firm. It will also benefits in terms of penetration to the market in such manner it will be single entity thus making eases of meeting new customers and retaining them. Penetration to other global market will be easier since the entity will share the cost and then implement what is required to enter by this Monet will be in position to be ranked with other international companies thus making it royal to the clients globally.

(Anderson, 2013, pp. 14,45,78) Monet on the other hand will benefit in obtaining skilled staff across other merged sub companies, sharing and segregating of the skills to match where every individual work efficient . Through application of these skills together they will offer business intelligence by identifying what are needs to be done in a particular sector in a professional manner. Through the merging the business still be in position to benefit in accessing funds such loans and other valuable assets in order to plan and implement its objectives by this it will contribute for the company to sell and distribute facilities across the country and even globally. (Firestone, 2007, p. 20)On the other side the company will benefit on monopoly gains power since it does not have to either leads to highly prices since it is well regulated by the government due to regulation of the products prices thus limiting prices increase. This enables the company to benefit from the economy scale while the consumer does not face the monopoly prices. The other factor to be input in place is that it will be easier to do research and development this make important for the company to invest on the research and development in order to discover other services offered by competitors and the technology which they are using that’s giving the merger a beneficial since the they will be profits and have greater funds in conducting research and development. Through the merging the company will form network economies thus the merger will have a national network and thus will imply in the most efficient number of the firms on this particular industry.

Interactive tools

(Bernard McGarvey, p. 12)The only purpose of merging is the creation of a team up with experts from other sub company to reinforce them on single entity business thus bringing together their vision, management and ability to implement technical knowhow. Thus   the leverage mandate of the management is having the skills which are considered to be big assets to the company since they share visions and values while on the same complimenting personalities and the leadership styles. This will result in creation of satisfied customers which is the core purpose of merging the small entity business together, the first thing is to combine the customer together and communicating the changes taking over that the business is in place  of merging with other stake holders.  (Firestone, 2007)This will follows by assessing of how the merged companies I trying to build a reputation and deeper relationship by either passing down the benefit of created merge that is how does the customer benefits from merging. Answering other fundamentals question on customer experience in terms of service offered, pricing and innovation needs to be done in order to improve customer experience then the idea of merging makes sense.

(Abel Adekola, p. 45)Loyalty scheme programs are the structured marketing strategies which are designed by vendors to attract and also encourage customers to continue shopping or continue using the business services. They continue in covering a wide range of the business each and every one having various types of the rewards and the schemes. Customers are supposed to be in the heart of every business that is customer should provide an income so without the customers the business would be in an existence thus make an existing business to be an enormously valuable assets to the business encouraging loyal customer to spend more on buying the products. In other words customers should be always being priority, nurtured and they should be always being protected in order to stay in the business this where the customer loyalty scheme will help. Having customer is one of the most important things unlike having to find new ones thus business should spend building and retaining customer’s loyalty. There are numbers of benefits in achieving customer loyalty since loyal customer are the most profitable in the business thus they reduce the cost of having to acquire new ones since other factors such as marketing remains constant  that is having loyal customer there is no need to invest in marketing.

(Arun Kumar, 2000, p. 56)Loyal customer always recommends peers to your business on the products and services the business is offering, they are the effective brands ambassadors they always refer new clients in the business this results to close of the sales personnel’s under a cheaper method of leading generation. Loyal customer always spends more since they are more likely come back and continuous purchasing and using the company services to over an extended time flame. Depending on the state of the business and the sales cycle Monet can diversely reach more clients in year than perhaps to new customer. (Szopa, 2012)They also make big sales of the services and as business it’s wiser to build a strong relationship to the loyal customer thus making more easier to convey customers to use our services in high volume, Therefore by achieving customer loyalty shows that most of the customer will be used to use the service of the company thus making more sales and big profits. Most customer build trust and they are ready to hear company advices this result in providing opportunities for the company to sells the services across. (Guruge, 2004)The more company will achieve in having more loyal customers the more it will stay ahead of the competitors. In such making company have a strong brand loyalty which makes it more immune to competitors in the market which a crucial thing.  

Integrated ERP solution

(Sudarshan, 2014)In order for company to build customer loyalty program, the corporate needs to give something back to the customers since the loyal; customer are more profitable and they are easily to switch to other competitors in the field. Company should makes plans on offering something extra such as charging low prices or giving them a free trips and offering g some special treatments thus helping them to increase their profits thus it is more wise to show customer that there are treasured and they should stay in touch with the company on the service company is offering. While on marketing strategy marketing team should focus on investing time and energy to promote the customer loyalty which as integral components in any business if this fails means that the customer loyalty will fall apart and it is more likely to lose the entire loyal customer.   

(Firestone, 2007, p. 78)An effective customer loyalty scheme should always be profiling in logging and monitor each and every customer interactions within the business thus incorporating their desired services this  will acknowledge one on the target of the clients will giving their specific rewards such as vouchers depending on their purchased services. Most tailored and targets rewards also have much high perceive value than other generic special offers. Customer feels valued while given offers and also help to strength the relation to the customer thus proofing that the company understand their needs and preferences hence achieving customer loyalty.  All positive response should be taken and they can be nurtured with careful use of communication. Keeping in touch with clients either by using newsletter, email can help to build strong relationship and thus make customer to feel they are part of the business and they are important and also ensuring a thorough communication is done when they is pertinent offers. (Arun Kumar, 2000, p. 56) Keeping customers always engaged is one of the techniques to pave the way of achieving customer loyalty.

(Derek Partridge, 2010, p. 45)Interactive tools are used as part of the content marketing and since education is powerful tools and fundamental in improving customer experience, the idea of investing is effort and is received as output contributions to the consumer in large which differentiate company brands. Useful interactive tools always satisfy the needs of the target customers. In such tools that enable user to interact and gives feedbacks can also drive sales while increase clients satisfaction and loyalty. Interactive tools enables ways of educating visitors if the subject matters are the key and the chance to show and tell enhance the user experience and brand message. Using the interactive the company can be in a position to track all the performance of every technology all through the year in such cases where comparison of the particular technologies side by side.

(David Stokes, 2015, p. 37) For business to keep growing it is essential for it to have software that will be managing the whole entire processing from supplying to distribution, the software should have a database which will it improve on its functionality and productivity. The system used is used to increase the processing in efficient and effective manner across all the organization in sectors such as order management, cash collection and invoicing with other expenses this process requires automated software to keep in touch and trace back by this it enable business to benefit since the entity will only hire few individual to keep in track of the system thus enabling business to expands widely. (Derek Partridge, 2010, p. 60)  The system offers high functionality since it encamp all other departments across making it easier for management to monitor the process from one end point. It also ensures that the work flow is efficient and smooth transition is done in quick completion of the processing. Other aspects of reporting are also put in consideration such as data reporting and are analyzed on real time bases all the functions of the business. (Paul Harmon, 2010, p. 56)The system is easy to implement module by module across the departments where are else it facilitate a centralized storage with backups in all the departments which makes it simple to store needed data. Security features are also put in place since all the transactions are done within these systems where they can be traced from the moment of happening. ERP have a wide range of visibility which makes them to be faster hence enabling to be integrated with other subsystem in the business entity.

Web 4.0 -level ultra-intelligent portal

(Hyötyläinen, 2014, p. 115)It is kind of web portal on websites which function as aggregated data from a number of providers. It has composites front end which is used to disaggregate services into a coherent. The portal provides to sub all information such as product listing and other discussion groups will cooperate with other entities. Ultra intelligent electronic provides modern ways in a competitive upper hand. . They also make big sales of the services and as business it’s wiser to build a strong relationship to the loyal customer thus making more easier to convey customers to use our services in high volume, Therefore by achieving customer loyalty shows that most of the customer will be used to use the service of the company thus making more sales and big profits. Most customer build trust and they are ready to hear company advices this result in providing opportunities for the company to sells the services across. (Firestone, 2007, p. 78)The more company will achieve in having more loyal customers the more it will stay ahead of the competitors. In such making company have a strong brand loyalty which makes it more immune to competitors in the market which a crucial thing. (Marlon Dumas, 2013) All positive response should be taken and they can be nurtured with careful use of communication. Keeping in touch with clients either by using newsletter, email can help to build strong relationship and thus make customer to feel they are part of the business and they are important and also ensuring a thorough communication is done when they is pertinent offers.

Conclusion:   

The increase and the growth of the information technology has created network which is more collaborative with this trending and business needs to be integrated with them in order to much with competitors which gives them a competitive advantages they need to be put in place from top to bottom. By automating this process the cost of hiring will be cut short while quality production and service will be offered to the clients. These are the advances of the next generation where manipulation of data will be on atomic level.  

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