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Discussion

Discuss about the various details of the case study of World University.

The significant utilization of all types of computers, systems or any other computing device to manipulate, store, transmit and retrieve data to provide competitive advantages to any organization is known as information technology or IT. There are various products as well as services that are solely linked to this information technology like telecom equipments, software, hardware, internet, semiconductors, e commerce and many more (Dahlstrom, Walker & Dziuban, 2013). There are eventually three types of applications in information technology. They are processing techniques, statistical application and finally mathematical methods for decision making. Moreover, the simulation of the thinking that is of higher order is properly done with the help of information technology. IT management is the proper management of information technology within the organization and thus reducing the chances of any type of error.

The following report outlines a brief discussion on the management of information technology for the case study of World University. Several decisions are being undertaken by the senior management for the betterment of the organization. They have incorporated two distinct business processes to properly enhance the business model. Proper recommendations will also be given.

Case Study

One of the most popular universities that is supposed to gain utmost popularity in its field is World University. It solely provides several online courses to the students. World University is the proper group of several famous universities that are located worldwide for the purpose of providing online lectures from anywhere in the world. These lecturers are from various places and can take up classes as per their busy schedule. Each and every interaction of this university with the students is done via online and the students or the lecturers do not have to visit to the campus. Moreover, flexibility is given to the students for choosing their own university and thus mitigating the barriers of location. These types of barriers often stop any student to reach to the university. Thus, the students will be extremely happy with the World University and so will the lecturers as they do not have to visit to the university campus for delivering lecturers to their students.

Various Decisions Taken by Senior Management

The management of the World University have taken few decisions for their business. The two important decisions of the organization are as follows:

  1. i) The first decision is a customer loyalty scheme, known as StudyTogether. This would be given to those students, who would be referring to any other student for studying in the university (Bloom et al., 2014). It is a fixed fee that is transferred either by PayPal or credit card. The applications will also be entertained real fast.
  2. ii) The second decision that they have taken is to give laptops to the students for making their education easier. A proper and pre-configured laptop would be providing, hence reducing extra costs for the students.

Two Business Processes for Enhancing Business Model

Case Study

Business processes are the business activities of any organization. Each and every organization comprises of various business processes that make them absolutely unique from all other organizations (Eason, 2014). The two important business processes that should be incorporated within the World University for the purpose of enhancing of their business model are given below:

  1. i) Risk Management Procedure: The first business process is risk management process. The procedure of risk management that helps to identify, evaluate and finally prioritize various important risks or threats that could be dangerous for the organization is known as risk management process. Moreover, it helps to reduce or minimize and control the chances of risks and thus is incorporated by several organizations (Jones et al., 2014). The opportunities of any organization are increased with this process. The most important objective of the risk management procedure is the assurance of the statement that various risks could be vulnerable for the University. Risk management procedure is extremely important for every organization and thus making the university perfect for the students and its employees.
  2. ii) Incorporation of Compliance: The second important business process to the organization of World University is the proper incorporation of laws, rules or compliance. The compliance is the kind of safety auditing or legal activities (Bilbao-Osorio, Dutta & Lanvin, 2013). It eventually provides confirmation as well as certification to the user to successfully fulfil every significant requirement of the regulations or standards. Each and every standard and law is important for the World University to maintain discipline within the university. These laws are to be followed by all the students and organizational employees or staffs. This particular university must be incorporating the business process of compliance to properly enhance their business model (Sun & Jeyaraj, 2013). Moreover, the students would be secured with such laws.

These two business processes are important for this World University to obtain all types of competitive advantages or business objectives and goals.

Role of Social Media to Promote Business Model

Social media can be defined as the proper collection of any online communication channel that is solely dedicated to the interactions, collaboration, community based inputs and proper sharing of contents. The various applications and websites that are dedicated to the social networking, forums, micro blogging, bookmarking and many more are done with the help of social media (Galegher, Kraut & Egido, 2014). It is considered as the most important and significant application for the modern or youth generation. The youth generation always wishes to stay connected with their families and peers with this social media and thus it is utilized in various fields. The most popular and significant examples of social media mainly include Facebook, LinkedIn, Twitter and Google+. For this particular case study of World University, social plays an important role for promoting their business model. Since, their business model is new, it is important to promote their business model properly, so that the students and the rest of the world get a good idea about their business (Kellermann & Jones, 2013). Thus, they should take up the platform of social media to properly enhance as well as promote their business model. The most important features or roles of social media for the promotion of World University business model are as follows:


Proper and Significant Interactions: The first important role of the platform of social media is the proper as well as significant interaction of social media for the World University (Holtshouse, 2013). Social media is responsible for providing utmost significant advantage of providing interaction scope and abilities with students and lecturers. The target market or target audience in this case study is the students, who will be taking the classes or lectures properly. All the students of the World University have the significant capability to interact with the university by means of their social media page. They can check the various feedbacks of the university from the other students and thus this helps them to understand the position of the World University in current market and hence increasing the popularity of this particular university (Laudon & Laudon, 2015). Due to this constant interaction with the students, the university will be able to know about the various problems or issues of their students. Thus, they would be able to solve these problems eventually and properly. All the requirements of these students are then addressed.

Various Decisions Taken by Senior Management

Proper Responsiveness: The second important role of the social media in the promotion of the business model of World University is the proper improvement of the responsiveness of the university (Han & Mithas, 2013). The important platform of this social media is eventually utilized for making all the important procedures to provide as well as receive several feedbacks. All of these feedbacks are much lesser than any other feedback. If any particular student is facing major problems or issues regarding the several services or courses of this World University, that specific student can easily share his or her views over the social media page and thus reducing the chance of getting unpopularity due to the rise of social media (Mishra, Akman & Mishra, 2014). Moreover, the social media page also provides important details regarding the user and hence the university does not have to search for their students’ details.

Probable Competitors: Since, World University is the new university in market, there are various competitors of this organization. All these competitors make the position of the organization much vulnerable within the market and they suffer through major problems. Furthermore, these types of competitors are important for the World University to make their business processes much more effective and efficient than any other university (Lloyd, 2017). Social media is the best method to know about the position of the competitors and World University within the business. These competitors even share their business ideas, missions and visions on their respective social media pages.


Effective as well as Efficient Marketing: The next significant role of the platform of social media for the World University organization is their effective as well as efficient marketing (Schwalbe, 2015). All these platforms are utilized for helping the organization in generating the various interests for the social media page followers. All of these followers are extremely responsive for the World University, thus increasing the marketing approaches for this university. Furthermore, the creativity of social media platform is properly used to help this organization for the purposes of proper advertisement to the services. This helps in the notification of students, present worldwide. This specific advertisement or marketing is extremely important for the organization or business. World University is expected to be one of the most important and significant universities for providing online courses to the students. This would be bringing out the most effective or efficient marketing for all the specific business processes (Wagner, Beimborn & Weitzel, 2014). The students present worldwide would be knowing about the various courses they are offering and thus they would be popular amongst the students.

Two Business Processes for Enhancing Business Model

Students Searching: The next important role of the platform of social media is student searching. They can easily search for their students with the help of this social media platform and thus their business would be enhanced and promoted effectively (Luftman et al., 2013). The time consumption is also lower than any other website. No matter where the student is residing, social media can easily search him or her promptly and easily.

Easy Affordability: Social media does not require any cost for helping the users and even if cost is incurred, it is absolutely negligible. The easy and simple affordability makes this platform extremely popular and well accepted by all users (Schnoll, 2015). Furthermore, this social media is also responsible for reducing the costs of marketing, which is very much required for any new business. The campaigns for marketing are not required in this case and thus time is also saved.

Database Maintenance: The next important role of the social media platform is the maintenance of database. All the platforms of social media have an in built database, hence storing each and every information type easily (Bardhan & Thouin, 2013). The maintenance of this database is not required as it is an in built feature.

These features or roles of social media promote the business model of the World University.

One of the most important and significant universities for online education is World University. The students would be extremely benefitted from these online courses. However, in spite of having these various advantages, they should bring some changes within their business processes for enhancing the business model of the World University. The most important recommendation for this particular university is the proper incorporation of risk management procedure within the business model. When this risk management procedure is present, the management of the organization would be able to reduce or even mitigate the various risks of the organization. Furthermore, this particular organization would be having the risk probability in the business. This will help them in identifying the probabilities of the risks, thus taking precautions to stop them. The second important recommendation to this particular organization of World University is the inclusion of several laws, regulations and compliance in the business. The proper inclusion of any regulation or compliance is vital for the University. The illegal activities should be mitigated immediately and thus these are to be checked regularly. Incorporation of information technology is the next important recommendation to the organization. Data as well as information could be easily stored with the help of information technology. This information technology or information system would be extremely important for the organization. These recommendations would help this organization in attaining competitive advantages.

Role of Social Media to Promote Business Model

Conclusion

Therefore, from the above discussion, it can be concluded that the important or vital use of any type of computer, system or any particular computing device for manipulating, storing, transmitting and finally retrieving data to give several competitive benefits to an organization is called IT or information technology. ICT or Information and communications technology is the significant superset of the information technology or IT. There are significantly three major kinds of applications within information technology or IT. These applications are mainly techniques for processing, applications related to statistics and finally methods of mathematical manner for the purpose of decision making. Furthermore, proper simulation of high order thinking is done by information technology. IT management is the proper management of information technology within the organization and hence diminishing the overall chances of all types of errors. The above report has significantly outlined the brief discussion on the case study of World University and thus enhancing the business to a greater level. This report has focused on the various facts related to the case study with business processes and social media role in the business model of this university.

References

Bardhan, I. R., & Thouin, M. F. (2013). Health information technology and its impact on the quality and cost of healthcare delivery. Decision Support Systems, 55(2), 438-449.

Bilbao-Osorio, B., Dutta, S., & Lanvin, B. (2013, April). The global information technology report 2013. In World Economic Forum (pp. 1-383).

Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization. Management Science, 60(12), 2859-2885.

Dahlstrom, E., Walker, J. D., & Dziuban, C. (2013). ECAR study of undergraduate students and information technology. 2013.

Eason, K. D. (2014). Information technology and organisational change. CRC Press.

Galegher, J., Kraut, R. E., & Egido, C. (2014). Intellectual teamwork: Social and technological foundations of cooperative work. Psychology Press.

Han, K., & Mithas, S. (2013). Information technology outsourcing and non-IT operating costs: An empirical investigation. Mis Quarterly, 37(1).

Holtshouse, D. K. (2013). Information technology for knowledge management. Springer Science & Business Media.

Jones, S. S., Rudin, R. S., Perry, T., & Shekelle, P. G. (2014). Health information technology: an updated systematic review with a focus on meaningful use. Annals of internal medicine, 160(1), 48-54.

Kellermann, A. L., & Jones, S. S. (2013). What it will take to achieve the as-yet-unfulfilled promises of health information technology. Health affairs, 32(1), 63-68.

Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.

Lloyd, I. (2017). Information technology law. Oxford University Press.

Luftman, J., Zadeh, H. S., Derksen, B., Santana, M., Rigoni, E. H., & Huang, Z. D. (2013). Key information technology and management issues 2012–2013: an international study. Journal of Information Technology, 28(4), 354-366.

Mishra, D., Akman, I., & Mishra, A. (2014). Theory of reasoned action application for green information technology acceptance. Computers in human behavior, 36, 29-40.

Schnoll, H. J. (2015). E-government: Information, technology, and transformation. Routledge.

Schwalbe, K. (2015). Information technology project management. Cengage Learning.

Sun, Y., & Jeyaraj, A. (2013). Information technology adoption and continuance: A longitudinal study of individuals’ behavioral intentions. Information & Management, 50(7), 457-465.

Wagner, H. T., Beimborn, D., & Weitzel, T. (2014). How social capital among information technology and business units drives operational alignment and IT business value. Journal of Management Information Systems, 31(1), 241-272.

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