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Tourism Industry Advisory Council Canberra

Discuss about the Managing Heritage and Cultural Tourism Resources.

The position paper is in the form of essay and inculcates the advice given to the Tourism Industry Advisory Council Canberra (TIAC) to sustain the resources for the coming generation so that they could be able to learn about the culture, values and history of the country. The resources that have been discussed are social, cultural, natural and build resources. The importance of sustainability and how to grow the resources have been discussed in the paper (Canberra business, 2016).

Initially the brief of TIAC will be elucidated in the position paper thereafter the importance of sustainability will be discussed supporting the four sustainable destinations resources. First of all social resource has been described which depicts the benefits to the society in the context of tourism and the pros and cons of tourism in rural areas. The second resource is cultural resources that are generally been depicted in the historical monuments explaining the tradition and values of the places and the people residing over there. The third one is natural resources that will be explained using the example of polar areas of Arctic and Antarctic. The final resource is relevant to the man-made resources which are creating history due to its uniqueness and economy involved in it. It is the combination of all the three sustainable resources.

Overall, the paper investigates the sustainability of resources and the effects of sustainability on the coming generation have been focussed in the position paper and strategies have been explained to the council along with suggesting the valuable advice.

The Tourism Industry Advisory Council (TIAC) is the representative of the tourism industry within the region and performing the ACT. Its aim is to get united at the regional, local and national level and provide facility to ensure the growth, improving the performance and increasing the profitability of tourism industry.  The Canberra Business Chamber is the view to enrolling people with a similar mindset and developing the opportunities for those who are enthusiastic to promote the business in terms of business development and improvising the economic situation (Tourism connect, 2011). It is the view to build positive business relations and making the people learn from one another. The Canberra business chamber has decided that the government should start the investment in tourism industry so that more successful business could be ensured and the economic development is likely to take place along with the increasing flow of foreign currency which stabilizes the country’s position in the foreign market (Thistleton, 2016).

Sustainability of resources

Sustainability is savage for the upcoming future. It could also be termed as restoration of resources for the coming generations so that they do not get deprived of it. These could be social, cultural, natural and man-made resources. The social culture is related to the society where the business prevails and the industry needs to respect eth social norms, cultural resources are in the context of values and belief of the business in support to the services they provide, it is relevant to the tradition of the country as well. The natural resources are the minerals and mines that is been extracted from the ground, they involve water, stones and richness of the soil and lastly the man-made resources which could also be termed as build resources that inculcates the building of infrastructure like roads, bridges, railways and other sources of transport and different facilities that contributes to the development of the nation (Kuscer, Mihalic & Pechlaner, 2017). These resources and the importance of their sustainability have been discussed as under:

At the initial stage the people were satisfied enough with the prevailing situation and upcoming of the tourism. Later on when the industry catches the boom they became worried as the immense growth was to take place and for that much of the resources will get utilized to ensure the development. The local resources and values were been used up and local people at the destination place were highly worried (Alston, Whittenbury &Western, 2016). The non-local entrepreneurs were taking over the business of local people and specialty of the particular town and its location are getting lost and been copied and artificial location have been built up to attract the customer and making up the business. The disturbance in the physical and cultural environment has been caused and the conflict is likely to arise if it affects the economic development of the particular destination place. When the benefits and costs derived out of the tourism is equally distributed among the local people and the business does not get affected adversely then it becomes the part of social sustainability (Cheer & Lew, 2017). The tourism industry also contributes to the development of society by providing adequate education and making people learn about the new environment and new trend that is been prevailing in the present market area. The employment opportunity created by the way of tourism is also the healthy option for the development of social resources. The council could focus on creating the job opportunity for youngsters. As per the current situations tourism has been counted under the fastest emerging industry that contributes a major part in the GDP of the country and thereby increasing the opportunity to learn more things (Boluk, Cavaliere & Higgins, 2017). The creation of opportunity helps the local people to stay back in their hometown and contribute towards the growth of their very own place. The youngsters do not have to migrate to other big cities in search of the employment and they could earn their livelihood at their place and contribute their opinions, views and ideas and implement the fresh suggestions is likely to develop the small town and initiate modernization within it. There are various responsibilities that get attached to opening up of tourism services and this result in the emergence of new jobs, new skills, enhancement of knowledge and new services are welcomed (Gossling, 2017). Along with the development of tourism there are multiple things that need to be developed to make the place attractive and simultaneously other related areas also get developed and improved which was lying in the delay list for eth long period of time, for instance the infrastructure development, opening up of the public facilities and improvement of transport will take place so as to attract the tourist and maintain the reputation of the area visited and recommendations could be gained (Cucculelli & Goffi, 2016). On learning the current scenario of tourism around 74% of the people are stating that they are satisfied with the present tourism situation. They believe that with the enhancement of tourism the living standards and lifestyle of the people have changed and much other business opportunity have aroused thereby progressing towards the list of developing cities. The remaining 33% people are on the view that with the development of tourism the peace of the place has been lost and stress of competition has taken place which made the life lavish but hard and tensed (Jokinen & Sippola, 2007).

Social Resources

Cultural tourism is based on the values, beliefs and tradition that the country follows. These cultures and traditions are becoming the attractive point for the tourists as they depict a lot of the country and the people residing over there. It is not only essential for the tourism purpose or to promote the tourism industry but also for other businesses that search for the better place to establish the company and earn the living (Kunasekaran, Ramchandran & Gill, 2016). Even MNCs get attracted with the culture of the country and make efforts to invest in those countries where the cultural sustainability is high. The cultural tourism also involves the heritage of the country and people are keen to know the history behind the particular place and how they have been maintained and the measures taken to manage these resources and ethnic values. The cultural sustainability focuses on retaining the lifestyle, traditions, values, language and custom of the country (Mkono, 2016). In the era of development there need to have certain things which stays intact for the knowledge and awareness of the future generation, with the changing lifestyle and standard of living the appearance, might get changed but the purity of thoughts and inner soul should stay intact to attract the foreigners towards the country. The cultural sustainability also contributes to the enhancement of the economic aspect of the country. The financial development also takes place when the cultural sustainability is focussed on (Adie, 2017). The two aspects of cultural sustainability are cultural and heritage which concentrates on the improvisation of quality of life, altering the conditions of living, promoting civilisation and moreover reduction of poverty are the attributes that need to be focussed by TIAC for the development of the country as well as for the growth of council and applying unique strategies to attract and conserve the people right and serving them unforgettable experiences so that word of mouth publicity could be gained. The country in order to gain popularity and ensuring the growth need to keep up the positive aspect and negativity should be ignored as the rays of positivity grabs attention in the better manner and positivity is the symbol that happiness prevails at the particular place (Hsieh, Tsai & Chen, 2017). It also depicts the creativity, diversification in culture and awareness in terms of establishing the importance of cultural tourism, these factors leave a positive imprint in the mind of visitors and make them visit back with the same zeal and efforts need to be made for serving even better in the upcoming times. The sustainability of culture in tourism describes the complex relations among culture and tourism. It is of the view to investigating over how the planning is been conducted to develop the tourism industry, they focus on the architecture of the country and what are the designs and artwork that the particular country pertains (Timothy, 2017). Through the sustainable cultural tourism the correct messages and the preaching are been focused and the gist of values is been depicted which assists in spreading the correct perspective and also helps in improvising perception of the outer world in context of the cultural tourism of the particular country, for instance, the heritage and historical view of Venice is famous and the citizens contributed a lot in preparing and retaining the image. Thus, the cultural tourism helps in signifying the importance of cultural sustainability and council must adopt and focus on the maintenance of cultural tourism so that the upcoming generation could also get to learn from it and adopt those principles and practice them in daily routine thereby residing the values and beliefs for themselves as well as for eth outer world and continue to be the point of attraction for the tourists (IEREK, 2017).

Cultural Resources


The natural resources sustainability is another important factor that needs to be focused upon. The natural sustainability depicts the nature, plantation, vegetation, wildlife, remoteness, landscapes and meadows of the country. It involves the promotion through the sustainable water bodies and introducing a variety of water sports to attract the tourists who enjoy the adventurous trips. Wildlife is another crucial perspective that needs to be focussed upon. Wildlife is not only for the attraction of the tourists but also ensures the existence and well-being of animals and conserving the species for the future generation so that people may get to know about the existence of this kind of animals and as per the characteristic of animal the learning get developed accordingly (Joshi, Poudyal & Larson, 2017). There are lot more things that could be learned from the lifestyle of these animals. For understanding the natural sustainability in the clearer manner Polar areas must be focussed which depicts the climatic changes and adaptability of such climate by the species surviving over there? Also the adversity could be explained in case if the changes in the lifestyle are made by changing the food habits and vegetation at that place (Dwyer, Corak & Tomljenovic, 2017). Therefore to maintain the standards and living natural resources need to be conversed and disturbance with the environment should be avoided and for that purpose the council must keep a watch over the tourism and related agencies and adequate laws must be established along with the imposing of penalties in case the rules and norms of natural sustainability are breached. In order to promote the natural sustainability in tourism the community interactions have to made with the tourism agencies and enterprises of the area where the focus needs to be paid, like both the polar ends where development need to be done without disturbing the plantation and weather over the place through the pollutants. The land use competition could be made to wisely use the place for the sustainable development and enhancing the importance of the place and adding on the cultural and depicting the values of that place (Khairat & Maher, 2017). The study of geographies of such places has to be made so that circumstances if any could be handled and prevented. The transportation facilities must be introduced to the places so that awareness get s created and people could note down the lacking portions. This is basically not for the purpose of tourism and fun but is generally chosen by the researcher to know the history and mystery related to the place. They are the evaders who find out the stories, history and myths related to the place and convey it to the world. The natural resource sustainability also focuses on the social performance and creating the provision for the people to come and know about the place and the hidden secrets behind it so that the knowledge enhancement is made (Blancas et al, 2016). It also provokes the global changes as many countries might adopt the similar vegetation and culture for awareness as well as self-promotion purpose. For the sustainability of natural resources the memory or symbol must be constructed to protect the history of those areas and use those resources at the adverse time when their value will be actually realized (Huijbens & Lamers, 2017).

Natural Resources


The build resources could also be termed as the man-made resources which are constructed by the human beings after undergoing a lot of research and they are later on considered to be the historical monuments, tourist’s spots or the adventurous venue (Chin & Lo, 2017). The build resources are considered to be the hybrid of all the sustainable resources, it involves the social-cultural resources where the societal norms are been followed where the community and country’s tradition has been depicted. These monuments and parks involve the cultural sustainability as well. The construction and designing of these parks, peaks, tombs and religious places are all collectively gathered under the cultural sustainability. The designing depicts the thoughts, opinions and value that exist in the particular country (Edgell, 2016). These man-made sculptures and structures are the symbols of beliefs that summarise the culture that prevails and the goodness that has been adopted, it also shows the religion that is been followed and the preaching of religion are also engraved in the stone and marbles to attract the tourists. The natural resources are also emphasized in the manmade sustainability by the use of natural learning and using the natural resources efficiently in such a manner that could be retained for the next many years spreading awareness and sustainability of these resources and making people learn about the things. The economic factor is also considered of high importance, it financially supports the country. Constructing the man-made resources requires a lot of investment and government support and maintenance is also required (Mearns & Boshoff, 2017).  There are many man-made structures that are considered to be the representative of their country and now considered to be the part of history and will continue to prevail in the coming times benefiting the upcoming generation with the richness of culture, tradition and adventure.  Some of the man-made sustainable resources contributing in the tourism industry are National parks, Eiffel Tower, Taj Mahal and other similar tourist spots that are discussed in today’s age as well and will continue to increase the beauty of tourism in coming times (Puustinen et al, 2009).


Therefore, it could be cultivated from the above position paper that Tourism Industry Advisory Council Canberra (TIAC) that council looks towards the working of tourism agencies and enterprises. This council set the standards that every agency and broker has to follow, the heritages need to be respected and damage of them shall not be entertained. The legal norms, values and penalties have to be imposed on the traveling agents so that respect to the resources are paid and sustainability of these resources retains. The paper discusses the sustainability of various resources. These resources are social, cultural, natural and build resources. The importance and sustainability of these resources have been elucidated along with quoting the importance of these resources for the coming generation.

Man-made Resources

References

Adie, B.A., 2017. A Review of “Cultural heritage tourism: five steps for success and sustainability”, by Cheryl M. Hargrove: Lanham, MD, Rowman & Littlefield, 2017, xxvi+ 377 pp., 120.00(hbk),ISBN978-1-4422-7882-0, 62.00 (pbk), ISBN 978-1-4422-7883-7, 58.00(ebk),ISBN978-1-4422-7884-4.

Alston, M., Whittenbury, K. and Western, D., 2016. Rural community sustainability and social work practice. Ecological Social Work: Towards Sustainability, p.94.

Blancas, F.J., Lozano-Oyola, M., González, M. and Caballero, R., 2016. Sustainable tourism composite indicators: a dynamic evaluation to manage changes in sustainability. Journal of Sustainable Tourism, 24(10), pp.1403-1424.

Boluk, K., Cavaliere, C.T. and Higgins-Desbiolles, F., 2017. Critical thinking to realize sustainability in tourism systems: reflecting on the 2030 sustainable development goals: Guest Editors.

Canberra business, 2016, About us, viewed on 23rd October 2017, <https://www.canberrabusiness.com/about-us/>.

Cheer, J.M. and Lew, A.A. eds., 2017. Tourism, Resilience and Sustainability: Adapting to Social, Political and Economic Change. Routledge.

Chin, C.H. and Lo, M.C., 2017. Tourist's perceptions on man-made elements, natural elements and community support on rural tourism destination competitiveness. International Journal of Leisure and Tourism Marketing, 5(3), pp.227-247.

Cucculelli, M. and Goffi, G., 2016. Does sustainability enhance tourism destination competitiveness? Evidence from Italian Destinations of Excellence. Journal of Cleaner Production, 111, pp.370-382.

Dwyer, L., ?orak, S. and Tomljenovi?, R., 2017. Introduction. In Evolution of Destination Planning and Strategy (pp. 1-14). Springer International Publishing.

Edgell Sr, D.L., 2016. Managing sustainable tourism: A legacy for the future. Routledge.

Gossling, S., 2017. Tourism, information technologies and sustainability: an exploratory review. Journal of Sustainable Tourism, 25(7), pp.1024-1041.

Hsieh, C.M., Tsai, B.K. and Chen, H.S., 2017. Residents’ Attitude toward Aboriginal Cultural Tourism Development: An Integration of Two Theories. Sustainability, 9(6), p.903.

Huijbens, E. and Lamers, M., 2017. Sustainable Tourism and Natural Resource Conservation in the Polar Regions: An Editorial.

IEREK, 2017, Cultural sustainable tourism (CST), viewed on 23rd October 2017, <https://www.ierek.com/events/cultural-sustainable-tourism>.

Jokinen, M. and Sippola, S., 2007. Social sustainability at tourist destinations–local opinions on their development and future in Northern Finland. Environment, local society and sustainable tourism. Arctic Centre Reports, 50.

Joshi, O., Poudyal, N.C. and Larson, L.R., 2017. The influence of sociopolitical, natural, and cultural factors on international tourism growth: a cross-country panel analysis. Environment, Development and Sustainability, 19(3), pp.825-838.

Khairat, G. and Maher, A., 2017. Integrating sustainability into tour operator business: An innovative approach in sustainable tourism. ARA: Revista de Investigación en Turismo, 2(2).

Kunasekaran, P., Ramachandran, S. and Gill, S.S., 2016. Utilizing cultural and natural resources towards sustainability of indigenous tourism: A case study of Mah Meri community in Carey, Island, Malaysia.

Kuscer, K., Mihalic, T. and Pechlaner, H., 2017. Innovation, sustainable tourism and environments in mountain destination development: a comparative analysis of Austria, Slovenia and Switzerland. Journal of Sustainable Tourism, 25(4), pp.489-504.

Mearns, K.F. and Boshoff, D., 2017. Utilising sustainable tourism indicators to determine the environmental performance of the Sun City Resort, South Africa. African Journal for Physical Activity and Health Sciences (AJPHES), 23(Supplement 1), pp.89-114.

Mkono, M., 2016. Sustainability and Indigenous tourism insights from social media: worldview differences, cultural friction and negotiation. Journal of Sustainable Tourism, 24(8-9), pp.1315-1330.

Puustinen, J., Pouta, E., Neuvonen, M. and Sievänen, T., 2009. Visits to national parks and the provision of natural and man-made recreation and tourism resources. Journal of Ecotourism, 8(1), pp.18-31.

Thistleton. J., 2016, Canberra business chamber wants tourism marketing budget doubled, viewed on 24th October 2017, < https://www.canberratimes.com.au/act-news/canberra-business-chamber-wants-tourism-marketing-budget-doubled-20160417-go8n9e.html>.

Timothy, D.J. ed., 2017. Managing heritage and cultural tourism resources: Critical essays, Volume one. Routledge.

Tourism connect, 2011, Canberra and region tourism industry associations and related organizations, viewed on 23rd October 2017, < https://www.tourismconnect.com.au/industry-action-kit/view-the-kit/the-tourism-industry-explained/canberra-and-region-tourism-industry-associations-and-related-organisations/>.

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