Scope of the Study
Make whatever assumptions you deem necessary. Your learning facilitator will schedule a date for class presentations. This may be held face-to-face on a Torrens University campus or virtually via Blackboard Collaborate. It is your responsibility to ensure you are available for the presentations. There is no prescribed format for the presentation; use your own research to inform its structure. Where you can, be sure to use your creativity to ensure the presentation is informative and entertaining for the executive team; you want to be retained for further engagements or recommendations after all. Do not presume to waste the client’s time.
Assume the time limit is literally a limit and that the executive team will walk out if your presentation breaches it. Students should use the brief to guide what to include in the assessment and the following rubric to inform the standard required. Note: all team members are required to present and to contribute in the formation of the presentation. When the group is not presenting all team members are required to be in the audience while other groups present, to participate by asking questions and to challenge other groups to meet their potential. Marks for the ‘team work’ criterion below, marked individually, will not be awarded unless all of these conditions are met by all team members.
MGMT6009_Assessment_2 Page 3 of 5 Learning Rubrics Assessment Attributes Fail (Unacceptable) Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional) Evaluation of information selected in the case study 40% Limited understanding of key concepts required to support the case study. Confuses logic and emotion. Information taken from reliable sources but without a coherent analysis or synthesis. Viewpoints of experts are taken as fact with little questioning. Resembles a recall of summary of key ideas. Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research / subject materials. Analysis and evaluation do not reflect expert judgement, intellectual independence, rigor and adaptability. Supports personal opinion and information substantiated by evidence from the research / subject materials. Demonstrates a capacity to explain and apply relevant concepts.
Identifies logical flaws. Questions the viewpoints of experts. Discriminates between assertions of personal opinion and information substantiated by robust evidence from the research / subject materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. Viewpoints of experts are subject to questioning. Analysis and evaluation reflect growing judgement, intellectual independence, rigor and adaptability. Systematically and critically discriminates between assertions of personal opinion and information substantiated by robust evidence from the research / subject materials and extended reading. Information is taken from sources with a high level of interpretation and evaluation to develop a comprehensive critical analysis or synthesis.
Identifies gaps in knowledge. Exhibits intellectual independence, rigor, good judgement and adaptability. Effective communication 20% Difficult to understand for he audience, no logical or clear structure, poor flow of ideas, argument lacks supporting evidence. Audience cannot follow the line of reasoning. Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence.
Demonstrates cultural sensitivity. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high MGMT6009_Assessment_2 Page 4 of 5 levels of cultural sensitivity and an awareness of equity issues around social justice in the workplace. Effective use of diverse presentation aids, including graphics and multimedia. Team work (marked individually) 20% Does not participate effectively in a team environment. Places individual goals ahead of the group responsibility. Hinders the group process and upsets the schedule. Participates effectively in teams. Identifies team and individual goals, tasks and responsibilities and schedules. Contributes to the group processes. Supports the team. Contributes to group discussions to reach agreement on issues. Works together with others toward shared goals. Renegotiates responsibilities to meet needed changes.?
Understands group dynamics and team roles. Facilitates team development. Renegotiates responsibilities, tasks and schedules to meet needed changes. Builds team’s identity and commitment. Leads teams. Evaluates team’s outcomes. Implements strategies for enhancing team effectiveness. Application of knowledge to practice 40% Limited understanding of the internal and external business environment. Lacks a global perspective for potential market and trends. Use a limited range of information as the basis for recommended practice. Understands the internal and external business environment including commercial context and market forces. Understands local and global markets and trends. Assesses relevant information. Synthesises and evaluates information from a variety of sources. Gathers and utilises competitor knowledge. Understands the impact of financial, social, political and environmental issues on the business. Demonstrates commercial awareness of product development or service delivery.
Understands the business. Can prepare and present business cases and/or proposals. Understands the impact of financial, social, political, environmental issues on the business; and where relevant, as they relate to different countries where the business may operate. Demonstrates commercial awareness of product development or service delivery and its relationship to costs. Understands Demonstrates cultural sensitivity. Understands the impact of financial, social, political and environmental issues on the business; and where relevant, as they relate to different countries where the business may operate. Demonstrates commercial awareness of product development or service delivery and its relationship to costs. Understands the business and its risks. Assesses the impact of information and MGMT6009_Assessment_2 Page 5 of 5 the business and its risks. Can prepare and present business cases and/or proposals. communication systems on the operations of the business. Understands the global market opportunities and competitive environment.
Scope of the Study
The presentation majors on;
The concept introductory of corporate crisis
Effects on the performance of the organization
Major examples of corporate crisis issues facing organizations
Recommendations with focus on the staffs
Definition of corporate crisis
It entails unexpected and disruptive events that can potentially cause harm to organization
Has effect on all the organization’s stakeholders
Either reduces or Improves employees performance
Effect on the Performance of the Clinic
What impact will corporate crisis have on the organization?
creates bad reputation to the company
Reduces the employees moral
Reduces customer's trust hence lowering the turnover
in the organization, the following are the major issues;
Negative media attention
Group and individual conflicts
Product and services recalls(Helm & Tolsdorf 2013,p.187)
Strategic Steps used in Addressing the Issues
The steps need to focus on:
Investigative analysis on the crisis cause
Addressing the specific attentions to eliminate accusations
unit as the organizational workforce in addressing the pressing issue
Major Crisis Occurrences
In most cases, the corporate crisis occur on both large and small business
Media attention-Subjects the corporate to the public domain
Organizational behavior- In most cases the CEO fails to clear the crisis issues
Outcome- the aggressive media tends to dig more deeper
Conflicts with Interest Groups
Conflicts arises among the employees of different cultural, social and environmental background
Conflict might also arise in the situations when the company fights back to protect itself from the public domain
Strategic Steps in Addressing Corporate Crisis
in addressing the issue, the organization needs to understand that the staff ;
Are the major backbone of organizational success
Foster development of organization-customer relations
- Behaviors can either build or destroy the organization’s reputation
Address employees and public issues
Prevents further spread of the rumor
Shows organizational concerns and responsibility
Provides platforms for press statements
Handling Strategies suitable for the organization
A lot of changes have occurred on todays ways of how industries handle business
Reasons Rapid technological advancement , stiff competition, market changes such as consumer preferences(Sojung et al. 2017,p.1087)
Adopting a Positive Culture
To ensure a positive organizational cultures, the following should be entailed:
Recognition and Reward of good performance
Is the most practical way of employee motivation
NSF achieves employee motivation through valuing
The motivations include : promotions, gifts, salary increment etc.
Candidate- Less Brown
Reason for Approach- He is an experienced expert not only in motivational speaking but also understands how organization adopts different communication skills through social media to reach out to clients in the digital generation
Terms of Appointment- Early communication and appointment
Remuneration- Monetary Payment for consultancy
Recommendation and Conclusion
Corporate crisis affects many organizations
Strategy adopted determines the impact of the change
Cleveland Clinic needs to focus on organization culture that will benefit both employees and the organization.
Take Away Skills
I have gained the following skills from the presentation and analysis report
How to develop skills and knowledge in different facets of human resource management
How cultural and ethical affects organizations
Successful planning leads to employee retention
Helm, S, & Tolsdorf, J 2013, 'How Does Corporate Reputation Affect Customer Loyalty in a Corporate Crisis?', Journal Of Contingencies & Crisis Management, 21, 3, pp. 144-152, Academic Search Premier, EBSCOhost, viewed 10 May 2018.
Sojung, K, Sejung Marina, C, & Atkinson, L 2017, 'Congruence Effects Of Corporate Associations And Crisis Issue On Crisis Communication STRATEGIES', Social Behavior & Personality: An International Journal, 45, 7, pp. 1085-1098, Academic Search Premier, EBSCOhost, viewed 10 May 2018.
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