Using Augmented Reality For A Smooth Transition To Online Stores And Fostering Open Culture In Organizations

1. critically analyse and evaluate a variety of management and organisational theories and practices in the context of the contemporary business environment.

2. Reflect critically on management issues such as ethics, sustainability, innovationand entrepreneurship, and how they are shaping 21st century organisations.  

Using Augmented Reality for a Smooth Transition to Online Stores

The electronic sector has become highly competitive and in order to take the organization to the right path of success, the business needs to see to it that they have a competitive idea which would assist them to adhere to competition and to carry out the transition from the physical stores to the online store smoothly. Although selling electronics online is a risky move, it saves the business huge amount of costs of maintenance of the stores. For this reason, the use of augmented reality can be made in order to ensure that the transition between physical stores and the online domain is very smooth. This saves the organization from various inventory costs and also assists them to offer the customers something more than just price and service, it offers them an experience which helps in positioning the customer`s perception about the firm.

Sam`s Dilemma can be compared to all the manager`s dilemma in the 21^st century. The culture of an organization has a critical impact on the performance of the employees. As the business environment has become highly competitive, it is important to foster an open and innovative culture which supports critical thinking and allows the different members to engage in the development of the organization. However, the culture of the organization can be described as those values of the organization which have been passed down by the founders and it cannot be ignored easily. For this reason, Sam needs to ensure that at least in his department certain measures are taken in order to promote an open culture which takes in the suggestion of all the employees and provides equal respect to all. Some readings have been provided as follows:

• • https://www.salesforce.com/uk/blog/2017/07/5-ways-to-create-a-culture-of-innovation-in-your-organisation.html
  • Craig, C. (2017). Uber ugliness unmasks Silicon Valley’s bro culture. Com. Retrieved from https://search-proquest-com.ezproxy.csu.edu.au/docview/1871789499?

Case name: Can you win back online shoppers?

My response: Management problems being faced

The main issue with the case lies that Benjys is unable to match up with the recent online domain trends and other facilities. However, although there are various plans which can be adopted by Benjys in order to attain success for the organization, they are doubtful with respect to the success of any plan.

Case study activity questions

Answer to Question 1: Conflicting values

The different conflicting values as present in the case study has been given as follows:

• • The change in revenue model: In order to implement the changes and to implement the solutions like the use of artificial intelligence, the use of augmented reality better systems from manufacturers and other facilities, the business will be required to engage in costs which they cannot necessarily afford (Naranjo?Valencia, Jiménez?Jiménez & Sanz?Valle, 2011).
  • The belief of the CEO: The CEO understands that the business model has changed considerably but is not willing to spend the additional costs because it does not guarantee adequate success for the organization.
  • The nature of the consumers: The nature of the consumers is based on the fact that they would like to experience the products in the store but purchase the product online. Hence, this perception of the customers need to be changes and for now, it acts as a conflicting value.

Answer to Question 2: Advice

The advice which can be provided in order to assist the business to solve the problem at hand is as follows:

• • Matching prices: The business needs to ensure that they are successfully able to match the prices of the products with the prices which are being offered by the online retailers. Once they are able to do this, the business will be successfully able to ensure that they can compete with Amazon (Reeves, Love & Tillmanns, 2012).
  • Using anti-showroom techniques: Various anti showroom techniques can be used by Benzys which can then attract the different customers to experience the products at the stores.
  • Improving customer service: If the customer service as provided by the stores improves considerably and the different consumers are provided with a unique experience which will then assist them to purchase the product of their choice, then the organization will be able to solve the issue.
  • Creating exclusive SKUs: Exclusive SKUs can be created and set up at the stores by the company which will go a long way to improve consumer experience and ensure larger revenue (Samson & Daft, 2015).

Benefits of Using Augmented Reality in Online Stores

Answer to Question 3: Management competencies

The different management competencies which are highlighted in the given case are as follows:

• • Global mindset: The different managers as present in the current business environment are required to have a global mindset which shall go a long way in assisting them to think about the viable strategies which the business can adopt in order to make the business successful.
  • Technological advancement: The managers are also required to possess adequate technological knowledge which will then go a long way to help them in understanding the manner in which technology is able to advance the business and how it showed be used (Samson & Daft, 2015).
  • Decision making: Lastly, the decision making skills and competencies of the managers also need to be advanced.

Case name: Can a strong culture be too strong?

My responses to the question (Parivar case study)

The given case study is related to the organizational culture problem which exists in the company of Parivar (Hickman & Silva, 2018).   The senior management of the organization follows a parental culture which although motivates the different workers but may seem as forceful to some of the members. The main problems which are being faced by the CEO of Parivar is given as follows:

• • The Paternalistic Culture: The culture of the organization can be described to be paternalistic in nature which treats the new generation of employees like children and there exists a presence of various mentorship programs
  • Poor Hygiene Factors: The salary and incentive structure of the organization is very poor which further discourages the different employees to perform well.
  • School environment: The environment in the office can be described as similar to that of a school which is not appropriate for the company`s well-being in the long run.

Case study Activity Questions

Answer to Question 1: Conflicting values

The different conflicting values are as follows:

• • Additional Costs: The new program which is required to be implemented will be requiring additional expenditure which will become the burden on the organization.
  • Love culture: The love culture of company also clashes with the competitive nature of the business (Govindarajan, 2016). The business is based on targets and competitions but since the love culture is present, it prevails the business from achieving success in the long run.
  • Poor turnover rate: The turnover rate of the organization is very poor in nature. Although it is being said that the love culture is practiced in the organization, the retention rate of the firm should not have been this low.

Answer to Question 2: Advice

In order to resolve the problem, Indira and Sudhir are required to conduct a thorough research and take considerable steps and measures. The exit interviews which are taken by Indira comprise of the capability to provide a solution to the problem and provide a reason for the turnover rate condition (FitzRoy et al., 2012). Hence, in this manner Indira will be successfully able to identify the reason why the organizations culture is taking a toll on the members and correct measures can be adopted. Moreover, with respect to Sudhir he is required to understand that as the business is highly competitive, the love culture will not be able to work well with the firm and that he also needs to cut down on the biasness.

Answer to Question 3: Management competencies

The case has highlighted a typical case of an organizational culture program and the different competencies which need to be possessed by the managers are as follows:

• • Self-awareness: The managers and leaders are required to be self-aware in order to be able to reflect on their own mistakes (Craig, 2017).
  • Intellectual curiosity: They need to be intellectually full of curiosity which will assist them in developing
  • Cross generational management: Moreover, they must possess cross generational awareness and figure out the problems the younger generation might face while dealing with the older generation.

References

Craig, C. (2017). Uber ugliness unmasks Silicon Valley’s bro culture. InfoWorld.Com. Retrieved from https://search-proquest-com.ezproxy.csu.edu.au/docview/1871789499?

FitzRoy, P., Hulbert, J. M., & Ghobadian, A. (2012). Strategic management: The challenge of creating value. Retrieved from https://ebookcentral-proquestcom.ezproxy.csu.edu.au

Govindarajan, V. (2016). Planned Opportunism. Harvard Business Review, 94(5), 54-61.

Hickman, C. R., & Silva, M. A. (2018). Creating excellence: Managing corporate culture, strategy, and change in the new age. Routledge.

Naranjo?Valencia, J. C., Jiménez?Jiménez, D. & Sanz?Valle, R. (2011). Innovation or imitation? The role of organizational culture. Management Decision, 49(1), 55-72. https://doi.org/10.1108/00251741111094437

Reeves, M., Love, C., & Tillmanns, P. (2012). Your strategy needs a strategy. (cover story). Harvard Business Review, 90(9), 76-83.

Samson, D., & Daft, R. (2015). The internal environment: Corporate culture. Management (5th Asia Pacific Ed.). South Melbourne: Cengage Learning. Retrieved from: ProQuest Ebook Central, https://ebookcentral-proquestcom.ezproxy.csu.edu.au/lib/CSUAU/detail.action?docID=1991004

Samson, D., & Daft, R. (2015). Types of culture. Management (5th Asia Pacific Ed.). South Melbourne: Cengage Learning. ProQuest Ebook Central, https://ebookcentralproquest-com.ezproxy.csu.edu.au/lib/CSUAU/detail.action?docID=1991004.