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The connection between innovation and progression within an organization

Telstra corporation limited, which is often stated as one of the most prominent telecommunication organisations in Australia, focuses on building and operating a proper telecommunication network and markets voice along with Internet access mobile vision and products and services associated with the same (telstra.com.au 2022). Telstra holds the highest market share in Australia at present, but it is also the largest wireless carrier across Australia with more than 18.8 million subscribers by the year 2020. With a long history from originating together with Australia Post as the postmaster general's department upon federation in 1901, the company has transitioned from being a state-owned enterprise to becoming a fully privatized company and has focused on diversifying its products as well as emerging technologies. However, the brand is often brought under inspection for the lack of perfection seen in its newer technology itself. Over the past few years, the company has invented newer and more advanced technological changes within the company and has been able to grab the attention of the general public more smoothly.

While the brand is considered to be utilizing its old brand value as a way of staying relevant in the business, the threat of new international compettitors in the industry is becoming is currently increasing. For example, Vodafone making their way into significant businesses and slowly taking their place into the Australian market. One of the core weaknesse of Telstra is the lack of innovation within the brand since its begining days. Telstra is currently behind in the 5g technology segment. The 5g coverage area of Telsa is much smaller than Vodafone (Keenan 2020).

Thus, Testra needs to understand the imporance of constant innovation to effectively position itself in the current era.

Simao, Rodrigues, and Madeira (2016) state that the focus and the understanding of the concept of innovation are not only simply developing newer technologies and newer changes in the company but also focusing on implementing growth within what the company already holds. Suppose a company that is focused on selling mobile phones can recreate one of the well-known brand franchises into a newer model every year. In that case, it can be stated as innovation along with the launch of a new product altogether at the same time. There is no limitation to the context of innovation as long as it is conducted towards the welfare of an organisation. Innovation can often be connected to an organisation's internal innovation, which is an integral prospect of development for a company. Any company that is unable to focus on its innovation will not make any sense of growth within itself. Roussin and Weinstock (2017) state that the reason why progression and innovation are connected is the very fact that innovation is only created when an organisation  defies what it has had in the past and grows ahead from where it was which directly is the implication of progress itself. In the current time, the heated competition in every possible market has led to an increased level of need for innovation and progression all at the same time.

Importance of innovation in the current era

Over the past few decades, innovation has become the key element to growth and to success for every company. Any company that intends to make itself remain relevant needs to develop new advancements (Montalván-Burbano, Pérez-Valls, and Plaza-Úbeda 2020). For any brand or for any organisation, the competition is extremely tough to work with as Over the past few decades, innovation has become the ticket to growth and success for any company. Any company that intends to remain relevant needs to develop new advancements (Montalván-Burbano, Pérez-Valls, and Plaza-Úbeda 2020). The competition becomes extremely tough as the period of technological progress has significantly shortened in the current time. However, it is worth noting that the focus of change should be on the meaningful impacts it created rather than on fundamental changes or essential developments (Li et al. 2017). Many companies who state themselves to be able to make various changes within the company are still not able to make changes that are relevant enough in its time when changes and development need to be groundbreaking.

Nevertheless, innovation is the core of change in the technological world. Do Adro and Leitão (2020) state that at the early stages of the invention of the telephone, it was the fundamental level of innovation no changes could be made ahead of this particular innovation. This real progressive change enabled people to communicate freely without being stuck with a wire and became the foundation of the following innovations. Likewise, Demircioglu (2016) points out that innovation in the technological world is essential, but it also talks about how rapidly it grows every other day.

The telecommunication industry, which is now directly connected to the worldwide web and its progression reach itself has made various development for itself from a time when 2G was considered one of the most advanced technologies to a time where the development of 60 prototypes is already in works suggests Brusoni and Vaccaro (2017). The telecommunication industry is a heavily manipulative as well as competitive industry that focuses on the demands of the customers as well as the constant need to stay ahead in the game. This is one of the core reasons why the versions of iOS or Android, or even windows that are utilized in the telecommunication industry change every other season while connectivity, which is the core ideas and the core prospect that supports the telecommunications industry, also progress is rapid.

Innovation in the telecommunication industry

Azar and Ciabuschi (2017) state that the reliance on most of the old methods of telecommunication services and connectivity that focused primarily on the lower level of connectivity that was only limited to specific countries or cities is the topic past. In the current time telecommunication industry has been able to extend towards different prospects to a level that people can directly connect to different networks across the globe and easily utilize WiFi through the use of telecommunication services. However, things can also take a different turn in the coming future as the telecommunication industry always changing its current pattern. They are changing the focus as they are known to have as the industry is adapting and changing and developing for telcos to remain competitive and relevant. At present, the core scope for the telecommunication industry is in the understanding and acceptability of the utilization of digital transformation and focusing on adapting the same with increased growth. The service offering along with business models as well as move toward being more flexible as well as agile is connected while the impact of the 5G technology that is relevant everywhere at present which holds higher bandwidth as well as reliability and higher speed connectivity and growing demand to different services as well as the value of the Internet of Things and enhances customer service and in specific need for an end to end solutions that have led to a change together. Companies that are utilizing the telecommunication industry in the older days and not creating a digital transformation itself are prominently lagging (Alves, Galina, and Dobelin 2018). The world is on a path where communication from not just one part of the world to another is a possibility, but communication from the planet to another satellite or even planet is going to be a possibility in the coming future. However, it may be unknown if the future is coming to be closer than it should be or if it is nearer than one can contemplate.

The fact that the telecommunication industry and its prominent impact on increasing the race of connectivity in the air and the atmosphere have not only impacted the quality of the air people breeding but have also constantly impacted animal life, specifically the life of millions of birds globally (Abbas et al.2020). The constant need for innovation is dedicated to transformation through technology, but it is also relevant to developing an expansion and the idea of a better chance. Many companies that wish to create a better system of innovation for their companies need to understand that one of the core innovations that can take place in the current time will become a sustainable solution to connectivity that not only helps in preserving animal life but also can reduce the level of accidents and human life it is putting in danger (Sung and Kim 2021). In the current century and the current decade, the understanding of sustainability and the need for sustainability is extremely important. This is one of the core reasons why every organisation requires to take the concept of sustainability more seriously than they ever did.

The future of the telecommunication industry

Conclusion

It can further be concluded that the concept of innovation when in regards to organisations like Telstra corporation limited, which is one of the biggest telecommunication industries in Australia, the idea of innovation is essential. Through the understanding of the literature review, it can become relevant that the constant evolution and development of ideas as well as the course of action taken by an organisation not only assures the development in a positive direction but also assures the factor that any organisation can contribute to the development of the world. Not only that, but the literature review also signifies the importance of constant innovation as the lack of the same can entirely mean the irrelevance of a company. Even if it focuses on other prospects for a more extended period.

References

Abbas, J., Zhang, Q., Hussain, I., Akram, S., Afaq, A. and Shad, M.A., 2020. Sustainable innovation in small-medium enterprises: the impact of knowledge management on organizational innovation through a mediation analysis by using SEM approach. Sustainability, 12(6), p.2407.

Alves, M.F.R., Galina, S.V.R. and Dobelin, S., 2018. Literature on organizational innovation: past and future. Innovation & Management Review.

Azar, G. and Ciabuschi, F., 2017. Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness. International business review, 26(2), pp.324-336.

Brusoni, S. and Vaccaro, A., 2017. Ethics, technology and organizational innovation. Journal of Business Ethics, 143(2), pp.223-226.

Demircioglu, M.A., 2016. Organizational innovation. Global encyclopedia of public administration, public policy, and governance, pp.1-5.

do Adro, F.J.N. and Leitão, J.C.C., 2020. Leadership and organizational innovation in the third sector: A systematic literature review. International Journal of Innovation Studies, 4(2), pp.51-67.

Li, W., Bhutto, T.A., Nasiri, A.R., Shaikh, H.A. and Samo, F.A., 2017. Organizational innovation: the role of leadership and organizational culture. International Journal of Public Leadership.

Montalván-Burbano, N., Pérez-Valls, M. and Plaza-Úbeda, J., 2020. Analysis of scientific production on organizational innovation. Cogent Business & Management, 7(1), p.1745043.

Roussin, C.J. and Weinstock, P., 2017. Simone's: an organizational innovation for simulation programs and centers. Academic Medicine, 92(8), pp.1114-1120.

Simao, L.B., Rodrigues, R.G. and Madeira, M.J., 2016. External relationships in the organizational innovation. RAI Revista de Administração e Inovação, 13(3), pp.156-165.

Sung, W. and Kim, C.A., 2021. Study on the Effect of Change Management on Organizational Innovation: Focusing on the Mediating Effect of Members' Innovative Behavior. Sustainability 2021, 13, 2079.

telstra.com.au, 2022. Telstra - Our company. [online] Telstra.com. Available at: <https://www.telstra.com.au/aboutus/our-company> [Accessed 6 April 2022].

Keenan, A., 2020. Telstra vs. Optus vs. Vodafone coverage maps Australia, www.whistleout.com.au. Available from: https://www.whistleout.com.au/MobilePhones/Guides/who-has-the-best-mobile-coverage.

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