The AOL's Digital Prophet: Analysis And Recommendations

Write about the AOL's Digital Prophet.

Consequence-Based Theory

‘David Shing’ known as the Digital Prophet, AOL is a forty-year-old man who is a story teller and a novelist. AOL is an online service provider and web portal of USA. AOL stands for American online which provides service to the American citizens. Shingy is an Australia by birth and works AOL Company. He writes journals and novels on the changing attitude of people towards internet world. The company's subscribers had lowered from twenty- five million to two and a million in few years. The digital prophet called the stage ‘a company in transition' (Marantz, 2014).  The paper reflects the relationship with AOL’s prophet, Mr. Shingy and the Company with the four theories of ethics. After analyzing the context, a proper recommendation has also provided to support the development of the Company.

The Theory proposed by result of deeds done by an individual is known as Utilitarian or Consequence Theory. It had some underlying assumptions that lead to the central concept. This thesis deals with the idea that any act that produces the maximum amount of happiness in the society is defined as the utilitarian argument. The hypothesis considers an idea to be morally correct on the grounds of its results. An act is said to be morally acceptable if it gives importance on the outcome.  It put stress on the promotion of utilities within a culture (Brosche & Kumar, 2016). The Thesis does not concern about the happiness of a minority class of people. Mr. shingy is a novelist and a story teller who work for the AOL company. The company deals with the online advertisement of the Applebee's restaurants. The craze for of technology has increased in recent times and peoples are talking about the relationship between society and mobility  (Braybrooke  & Jordan, 2017). It had encouraged many online hacking procedures and crimes on the internet. The portal provides service to a vast number of peoples of America and works for the media brands too (Underwood et al., 2014). The society receives happiness in listening to the stories of David Shing and learns the advancement in technology. The result of the deed is undoubtedly benefiting the community and the organization as well.

The Theory based on duties and responsibilities is called as Deontology Theory. Immanuel Kant was the person who argued and logically proved that duties are the sole elements in deciding an action's morality. Kant viewed that sometimes the deed does not produce desirable results which were required.  But the functions and obligations play an important part in determining its morality. The meaning of the word deontology is derived from the word ‘deon’ which means duty in Greek. The two principles of deontology thesis are impartiality and universality.  It similarly treats all human being without any distinction. It provides principles to do equality towards every section of the society (Belch & Belch, 2013). The theory has an important application in the article as it deals with the work and duty of Mr. David Shing. He believes in the act of doing things which include more social involvements than information technology (Heriot, 2015). The intellectual property of ethical issues has got its place in the Food for thought piece on Shingy. His duty is to recognize the future of IT sector in the form of text or images. The cartoons which he draws state many facts about the fast changing minds of the young generation (Gratch & Crick, 2015). The massive fall in the number of subscribers does not affect the responsibility and duties of Shingy. He finds it the phase of transition of the Company and tries to change it. If people's views can be modulated towards technology, then a large group of person can be associated with the Company. The ideas of Shingy help to do the needful changes in the strategy of the Company which accelerates the economic condition.

Duty-Based Theory

The Theory which is related to contracts and agreements formulated to do any act morally is known as Contract- Based method. It is postulated by social regulation between individuals or companies. The social bonds motivate a person to do the rightful deeds. The motivation to develop moral values is absent in both Consequence and Deontology theories. The method provides the reason for being moral, but it is showing least amount of morality. The text on MR. David Shingy suggests that AOL is paying him a huge amount to continue his job of conversation with media on the topics which converge the mind of the American's to use their service  (Collison et al., 2017). The act of moral duties has been motivated by the pay scale of the Company. The chief marketing officer of AOL and Shingy exchanges innovative ideas which benefit the organization. According to Shingy, people are no longer interested in technology rather they want social gathering (Braybrooke & Jordan, 2017). Therefore the contracts and agreements of the company instigate him to tell more stories regarding the future of Internet world.

The arguments based on virtues are known as Character based theory.  The theory focuses on the criteria of development of character traits in an individual. It considers only the habits of a person or an organization in developing the moral values. It contradicts with the fact that an action can be evaluated on the ground of results, duties, and agreements. According to Aristotle, a person must possess right virtues to be called as morally correct. It mainly stresses on the moral development and education of a human being. The description of the characteristics of Shingy holds the virtues of morality according to Character based theory. He had an intrinsic property that signifies his concern about the social issues. He is a famous personality and regarded as the Prophet of AOL. He plays a significant role in deciding the social image of the Company. The ethical issue based on social inclusion has been very much supported in the article  (Christian et al., 2016). Shingy moves to different countries to attain conferences and meet a variety of media planner. He interacts with the members of lots of media brands and discusses the topics of the fast changing mood of the youngsters. AOL's service is based on the qualities that an organization must possess to be morally right. Mr. Shingy’s view has changed the Company's policy, and it had started to recover the loss suffered by the decrease in the share price  (Lemley, 2015).

Contract-Based Theory

The analysis helps to determine the points on which both Mr. David Shing and the American Online Company has to put more stress. It can be recommended that Mr. Shingy has to transform the minds of the public by his art of drawing cartoons or by storytelling on various technological systems.

Conclusion  

The discussion on Mr. David Shing, popularly known as Shingy is a man of versatile intellectual property. He works for the American online service provider known as AOL which had to headquarter in the USA. The company pays his salary up to six digits for shaping the future of online landscape. He flies from one country to another to attain conferences  (Kuratko, 2017). The Australian man has very well accustomed with the thoughts of the local people. He shares good relation with the C.E.O. of AOL, Mr. Tim Armstrong. The contrast of the theory with Shingy’s lifestyle concludes that he had to change his topics and focus on real time issues.

References  

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