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Description of the business

Discuss about the Communication in Business.

The communication process for any corporate can be compared with the flying of a bird and roaring of a lion. The clients and organizations have loved to employ and perform with subordinates well in communicating (Bhatia & Bremner, 2014).

The principles of effective communication have been required to be demonstrated choosing one poor business communication and a good one.

The two communications chosen are the customer surveys with getting feedbacks and the unclear goals. Each of the businesses is described. Their nature are compared and contrasted. The kinds of communication are identified. Finally the reason why that particular communication has damaged or enhanced the business is discussed in this report.

Instance of excellent communication:

Good business communication has been vital to build any team. This leads to the success of the business. The communication has been vital as the company members need to perform as team working for the same goal. There have been various reasons why the skills of good communication have been important regarding the running of a company. The customer survey and feedback has been one of such instances (Olsson & Bosch, 2015). One of the popular methods for collecting customer feedback has been concentrating on the active listening while the one-to-one session has been going on with the customers. The customer service has been delivering the scope to poll the users in queries that could go unanswered otherwise. The customer feedback and survey process has been useful in raising the market sales. There have been various hierarchies in organizations. The company having effectively well communication between top management and junior employees has been creating inclusive atmosphere. As a result of this the junior employees has been feeling as a part of their organization. Thus they have been encouraged in working harder.


The customers are asked lots of questions here. The feedbacks are retrieved in an engaging way. The convenience and simplicity of the questions make the customers give feedbacks happily. The more feedback is received it becomes easier in measuring the customer happiness and make the customers stay longer (Khodakarami & Chan, 2014).  Many organizations have been trying to measure the satisfaction of the customers with various surveys. The data obtained from surveys have been hard in managing as it has been aggregated, rarely and not-aggregated. The real time feedbacks help in retrieving immediate responses from the clients. The team members have been earning points through every customer ratings in gaining scores of customer happiness. These scores help in motivating the customers facing the teams consistently seeking feedbacks and enhance the service the delivered (Fabijan, Olsson & Bosch, 2015).

Comparison and contrast between the natures of communications

Instance of poor communication:

One of the examples of poor communication is the unclear goals. Any staff delivers the description of his job as it advertises the position. However, this has not been enough. As any individual is selected to fill-up any position the person is taken through that job description in a face-to-face manner. Individuals have various manners to interpret the job posting. As organizations do not do communication as it has been expected to be, the new staffs become confused. They stop performing. Thus the unclear goals have been leading to very poor communication (Slawinski & Bansal, 2015). As the individuals do not possess knowledge and data regarding their necessities it leads to low productivity. The cause has been very basic. The people have been tending to avoid the scenarios where they would be seen to do not know. Everyone have fear of being mocked or embarrassed.

A clearly explained and well-set goal could put everybody over the similar page. This leads in achieving great success. A goal devoid of simple explanations has been sending the team members off on various directions. Many of them might not be sure regarding the beginning while others would move toward various interpretations of the aim confidently. The goals that have been linked clearly with particular time limits and metrics have been the best method for preventing the advantage (Ward, 2016).

Effective customer feedbacks and surveys have been helping to improve products and services. Listening to the customers has been the way guaranteed to create services and products actually needed to bought. It has been used commonly across the process of product development assuring that the end product has been solving the problems of the customers and fulfilling needs (Kärnä, 2014). It has been offering the best measures for measuring the customer satisfactions. It helps in determining whether the service or product has been meeting or surpassing the expectations of the customers. It has been providing actionable insights for creating better experience of customers.

The clear goals and the aims have been permitting the staffs to control their individual development of their progress throughout the year and change the efforts as needed. As the staffs have known the necessities to be accomplished, they could look at the outcomes as they have been going and identifying obstacles for achieving the goals. Most of the employees have required being aware of four elements regarding their job. This would help them to contribute and feel satisfied regarding what they have been in the organization. The first one has been the method needed to be accomplished. Then the reason and fact regarding the doings is estimated. Then the efficiency of the performance is measured. Lastly the method of perfuming is determined.

Types of communications worked and failed

The communications that worked:

The various kinds of communications that has worked are the verbal, written and electronic communications. In the verbal communication has been the transferring of data from one person to other done orally. The instances of this include video conferencing, discussion in the meetings and telephone conversions. These kinds of communications possess limitations as the companies have been expecting their global presents. The limitations are the cultural barrier, time differences and language barriers and so on (Ordenes et al., 2014).

In the written communication two or more parties have been present. Here the receiving party requires acknowledging the receipt of messages also necessity for responding in particular timeframe. Instances of this are the bulletin boards, posters and formal letters and so on.

In the electronic communications numerous kinds of business communications have been developed with the advent of the technologies. Any business or any company could give rise to various channels for targeting different geographical markets (Ward, 2016). Examples of this include the blogs, websites, communications through emails and texts, online chatting, social media and so on.


The communications failed as the organizations fail to think how the clients would see any new product or marketing message. The failure also occurs as the organizations refuse to become transparent and then explain the things that went wrong instead of owning up to the things and make them appropriate. In various cases the companies fail to plan. They offer the promotions instead of having sufficient planning while dealing with the volume. The organizations any several cases why the customers have liked them. These have also lead in failure (Chang, Kannan & Vijayaraghavan, 2017). The brand forgets the actual cause about the keep coming back of the customers to them, and alters the products instead thinking strategically regarding the ramifications.

The customer feedback and surveys have been utilized for identifying the customer advocates. As the feedbacks are collected from the customers the advocates have been provides high-scores. It has delivered the tangible data which could be utilized for making better decisions of business. As a huge numbers of clients propose any product feature or expect any extra channel of client service, they have been listened. It has helped to enhance the client retention. The customer feedback have been offering direct channel of communication with the clients (Chang, Kannan & Vijayaraghavan, 2017). This has helped to identify whether they have been happy with the service and product delivered before the business is lost. As any customer turns frustrated or observes any competitive offer better, they start exploring the scopes and might cancel the contract or terminate the business. However, listening to unhappy customers the feedback could be utilized to assure better customer experience.

The clearly explained and well-set goals have the capability to put everyone on the similar page. This could lead to high success. The goal without any specific clear-cut explanation has been sending team members off around various directions. Many organizations and leaders could not be specific regarding the beginning of the business. The others on the other side could move toward various interpretations confidently of the aims (Ullah & Lai, 2013). Aims that have been clearly made linked the particular metrics and the time limits have been the most effective approach to do away with the damages.

Conclusions:

The customer feedback has been crucial for the components for any healthy rising business. Analyzing of customer feedbacks has delivered intelligence for making better decisions of business. On the other hand for entrepreneurial success the business model and the product development goals must be defined clearly. The properly determined goals have been delivering the destination that the members of the team could get behind. This helps to overcome obstacles and the roadblocks they have been encountered across the way. The entrepreneurs should clearly identify the goals at outset since those the people joining team could get motivated by the vision. Lastly it must be reminded that the goal description has been the ultimate destination.

References:

Bhatia, V., & Bremner, S. (2014). The Routledge handbook of language and professional communication. Routledge.

Chang, A., Kannan, P. V., & Vijayaraghavan, R. (2017). U.S. Patent No. 9,536,269. Washington, DC: U.S. Patent and Trademark Office.

Fabijan, A., Olsson, H. H., & Bosch, J. (2015, June). Customer feedback and data collection techniques in software R&D: a literature review. In International Conference of Software Business (pp. 139-153). Springer International Publishing.

Kärnä, S. (2014). Analysing customer satisfaction and quality in construction–the case of public and private customers. Nordic journal of surveying and real estate research, 2.

Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship management (CRM) systems in customer knowledge creation. Information & Management, 51(1), 27-42.

Koetter, F., & Kochanowski, M. (2015). A model-driven approach for event-based business process monitoring. Information Systems and e-Business Management, 13(1), 5-36.

Olsson, H. H., & Bosch, J. (2015, June). Towards continuous customer validation: a conceptual model for combining qualitative customer feedback with quantitative customer observation. In International Conference of Software Business (pp. 154-166). Springer International Publishing.

Ordenes, F. V., Theodoulidis, B., Burton, J., Gruber, T., & Zaki, M. (2014). Analyzing customer experience feedback using text mining: A linguistics-based approach. Journal of Service Research, 17(3), 278-295.

Slawinski, N., & Bansal, P. (2015). Short on time: Intertemporal tensions in business sustainability. Organization Science, 26(2), 531-549.

Spruit, M., Vroon, R., & Batenburg, R. (2014). Towards healthcare business intelligence in long-term care: An explorative case study in the Netherlands. Computers in Human Behavior, 30, 698-707.

Ullah, A., & Lai, R. (2013). A systematic review of business and information technology alignment. ACM Transactions on Management Information Systems (TMIS), 4(1), 4.

Ward, J. (2016). Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer.

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