Essay: Como Hotel And Hospitality Industry Overview." (50 Characters)

Discuss About The Sustainability Community Investment Access?

The industry of hospitality is wide and involves theme parks, lodging, cruise line, event planning, transportation, and various industries of tourism (Adesina and Chinonso, 2015). The hospitality industry is a money making industry which is based on the accessibility of leisure time and disposable income. Any unit of hospitality like a hotel, amusement park or a restaurant involves multiple operational groups like the facility of handling and direct operations (kitchen workers, servers, marketing, housekeepers, human resource, porters, management, bartenders, etc.). The report consists of a brief overview of the Hospitality industry as well as structure, and culture of Como Hotel. Along with this, it will explain the leadership style followed in the hotel, number of employees involved in the functioning of the hotel, and ethical practices of the business.

COMO Hotels and Resorts is a group of luxury hotels providing extraordinary experiences to interested people who have a desire to live life fully (COMO hotels and resorts, 2015). The properties of the group are located range from Bhutan to Miami and attract customers to visit convincing locations. They have expertise in offering wellness services, nurturing mind-body, along with exciting service and world-class cuisine. Not a single hotel of the group looks similar, except their values which are common and followed in every unit. The values of the group demonstrate confidence in responsible living and the unforgettable power of expressive experiences. Above all, COMO delivers comfort to the customers and offers them an experience they can cherish lifelong (COMO hotels and resorts, 2018).

The hospitality industry is much wider than other industries. Most of the businesses consist of only a few of diverse businesses, but hospitality industry includes any company which is concentrated towards the satisfaction of customers and fulfilling leisurely needs in place of general ones (Dominici and Guzzo, 2010). Whereas this industry is wide-ranging, there are certain important features that are significant to understand.

The describing features of the hospitality industry are that it emphasizes on satisfaction of the customers. This aspect is considered to be very true because the growth of the business is largely dependent on customer satisfaction. It is due to this fact that COMO hotels offers luxury services to customers.

One more important feature of the hospitality industry is its dependence on leisure time and non-refundable income (Dominici and Palumbo, 2013). Due to this many companies are moving towards rich customers or tourists. If disposable income for any economy falls down due to any economic factor, then these are the main businesses to suffer because customers do not have that extra money which they ideally spend in relishing hospitality services.

Overview of the Hospitality Industry

Many people have a perception that hotels form the industry of hospitality, but hotels are a part of this industry. Various forms of transportation that are involved in tourism are also considered as the part of this hospitality business world. For instance, this niche contains airlines, fancy trains, and cruise ships. Restaurants, event planning, and general tourism are also belonging to this industry (The Authority for hospitality degrees and schools, 2018).

As per the statistics of COMO of 2010, the COMO hotel and resorts consist of 18 apartments and three hotels in metropolitan cities. These also include Umas, one Shambala estate, and two resorts. COMO’s one hotel is situated in Bangkok and two in London. COMO’s Maldives Coco Irelands and Turks & Caicos’s Parrot Cay are very exclusive resorts. However, the Umas in Bali, Uma Paro in Bhutan and COMO Shambala Estate in Bhagawan Giri (Biri) are the key differentiator of COMO from its other hotels and resorts. With its distinctive approach of business, hotel and resorts of COMO have been able to attain individual competitive advantage over their competitors in the last few years.

Three hotels in COMO situated in busy cities are industrialized to attract professionals who are visiting these cities for business. Due to this COMO’s marketing and sales department is established in London and its communication office is in Bangkok. These three hotels with a five-star rating that are situated in the centre of the busy cities are strategically placed by COMO to invite or attract customers. The major strategy of COMO is to construct Resorts in the rural, unusual and wild places of the world.

COMO Hotels and Resorts are established with an exclusive spirit of Asia In opposing to various hotels COMO does not attempt create a hotel like a home, instead it tries to carry the local culture, along with all the country features in order to make sure that visitors will recall the lodge as memorable. This makes COMO hotels unique in their offerings. COMO honours its local traditions and also assists its guests to absorb the local culture by showing them around the city. Due to these exotic locations of the resort, whether it's an ocean’s secluded island or a hotel at the centre of UK, COMO Hotels and Resorts - an honour winning, a private company - recognizes how to create memories of the visitors last forever.

Leadership is said to be an art of encouraging a team or individual to perform effectively in order to achieve the goals of the organization (Hao & Yazdanifard, 2015). The leader and the establisher of COMO hotels and resorts group is Mrs Ong. She is an Asian lady, the COMO group’s owner, devoted and interested businesswoman who toured a lot all over the world but was not actually pleased with the already renowned hotels of London (Roberts, 2010). By 1991 Mrs Ong had a well-known business of fashion due to which she toured quite repeatedly to London. In one of her tours in 1991 to London, she founded that in Central London there was a building which was constructed at a perfect location and was available for sale. Instantly she chose to purchase that construction and convert it into an excellent hotel and that Hotel subsequently converted in an entree for the hotels and resorts of COMO. Therefore she started her own business in order to satisfy her anticipations on her London visits.

Defining Aspects

Employees of COMO hotel and resort group are creative, talented and have experience which supports the group in offering best services and experience to the visitors or customers in the hotel and resorts. The COMO hotel and resort always demand stylish, creative and passionate individuals who can effectively perform in hospitality jobs. They search for people who have different and original ability of thinking, can respond instinctively and have desire to be a part of the COMO hotel and resorts family which is considered as one of the most thrilling companies in the industry of luxury (COMO hotels and resorts, 2018).The number of employees in each hotel and resort of Como is approximately 501-1000 (Crunch Base, 2018).

The hotel and resort group always have an open invitation for the people who want to learn and want to serve the best experience to the customers. COMO treats its employees like one big family and provides excellent benefits in order to confirm that each employee feels worthy and appreciated within the organization. A personal development plan is offered to the employees of the group in order to enhance their skills and ability to achieve goals.

The environment of the group involves experienced and talented people who offer excellent services along with this they offer a personal touch to the customers (Kibiko, 2018). Every employee has to reflect its talent and bring something new that can help in further growth of the firm (Career Scope, 2018).

In order to maintain the record of the employees COMO hotels and resorts group has implemented a system of the biometric clock in and clock out which assists the firm to mechanize the processing of payroll, exclude unofficial overtime and precisely report the employee attendance/ time to HR. COMO is executing a time card that has to be swiped in order to maintain all the records of employee’s attendance. However, attendance through biometric recorder can support the company to exclude early punch in’s and help in more effective calculation of hours of payroll. Its services exclude the energy and time needed by the HR department to observe the activity of time-clock and decreases the manual participation of payroll subsequently leading to cost-effectiveness and enhanced output.

Corporate social responsibility is the form of self-regulation of the corporate incorporated into a business model (Ismail, 2009). In place of acting as managers COMO hotels and resorts act as guardians or caretaker of every destination. They identify the rights and accountabilities of becoming the part of the society and are dedicated to celebrating the local culture, helping the domestic economy, and reducing the influence of the group’s hotels and resorts on the environment. Functioning sustainably stimulates and energies the group to offer better services to the customers as well as improve the plan and teams for the coming future. These goals are very important for the COMO as it helps them in making travel experiences memorable for every customer (COMO hotels and resorts, 2018).

Different Businesses

The Group identifies unique and exclusive locations for its hotels and resorts and deals with different opportunities and challenges for sustainability. However, the foundation for the group’s efforts is the same – they believe in offering different, unforgettable experiences for the visitors by functioning sensibly.

The COMO hotels and resorts are dedicated to decreasing the use of valuable natural resources and reducing the impact of their operations on the environment. They try to manage the consumption of energy and water by implementing well-organized fixtures and equipment, whereas at the Yamu in Phuket of COMO, they make use of glasses for low thermal emissivity. In every glass, there is a feature to decrease the heat amount transmitted in the building. In every case, technology is just the initial investment. Engagement of employee and training are equally important. They welcome their guest or customers who want to be the part of these initiatives. At every property of COMO, people can select to re-use linens and towels throughout their stay. Slight gestures, such as sliding doors and closing windows to preserve energy, are also considered as a big deal.

Whenever it is possible, COMO sources domestically by helping local manufacturers, non-profit organizations, community enterprises, and entrepreneurs. They select their merchants not only for the reason that they frequently have the freshest and best products but also for the reason that they are the leaders of development of the sustainable economy in the society.

Conclusion

COMO hotels and resorts are comprised of luxury hotels and resorts which offer an unforgettable experience for the visitors or customers. The property of the group is present at different locations. They have an expert workforce who offers best services and along with this each hotel and resorts of the group are different from each other except their imbibed values. In the conclusion, it can be said that the COMO is the best choice for the people who want to have lifelong experience and memorable period. It is the part of hospitality industry which involves various businesses and is only concerned about the satisfaction of the customers. The report has identified the culture and structure of the COMO which says that they want to offer satisfaction to the customers and make them familiar with the country’s culture. Along with this, it has explained about one leader who is the creator of COMO group i.e. Mrs Ong. Further, the report has provided the brief explanation of the employees and ethical practices performed by the COMO group.

References

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