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Types of diversity in the industry

Question:

Required to explore one particular form of diversity that interests you, describe it, discuss how it is relevant to tourism and hospitality and consider the benefits and gains to businesses in the industry accepting and embracing this form of diversity, and the costs and consequences to businesses of not accounting for this form of diversity.

The tourism and hospitality industry is one of the most diverse industries in the business market. This is because people working in the industry belong to diverse backgrounds that affect the working of the industry. Managing the human resource in the organisations is one of the most important factors for the tourism industry (Baum, 2015).  The assignment analyses the various forms of diversity that exist in the environment and focuses on the type of activity that is relevant to the tourism and hospitality industry. The advantages and the disadvantages that the industry has to deal with related to the diversity are also stated. Furthermore, recommendations are also provided in order to help in improving the response to the diversity.

As stated by Baum et al., (2016) different types of diversity exist in the society. These diversities are the result of the various thoughts and processes of the people. In order to be successful, a business organisation needs to identify these diversities and set up strategies that can help in the adoption of these diversities. As such some the common diversities at workplace includes age, culture, gender, religion and disability of the people. In this case, it can be said that the same forms of diversity are seen in the tourism and hospitality industry. However, the most important form of diversity that is seen in this industry is the cultural diversity. According to Duncan, Scott and Baum (2013), cultural diversity indicates the cultural differences that take place between the countries of the world. Such difference can exist between societies as well as countries that follow diverse culture from one another.

It also refers to a variety of thoughts and processes that exist within a society. Cultural diversity is one of the most popular forms of diversity as based on this sub-cultures are also formed (Altinay, Paraskevas & Jang, 2015). It is said that with the advent of globalisation and modernisation, cultural diversity gets seriously affected. Cultural diversification exists in organisations as well because people from different backgrounds work together to fulfil personal and organisational goals. In the case of tourism and hospitality industry, cultural diversity is more common than any other industry in the market.

Cultural diversity can be seen in tourism and hospitality as this industry need to manage different types of people from varied cultures. The fact that the goal of this industry is to refrain from discrimination and explore the various diversities that exist in the world makes it more relevant in the tourism industry. As stated by Leung, Xue & Bai (2015) the manner in which people are welcomed in this industry signify the need for such variation within the industry. One such relevant factor that links cultural diversity to the tourism industry is the facts that some of the themes that are developed by the industry are done by keeping in mind the cultures of the world. For example, often it is seen that certain hotels such as The Grace Hotel host themes that can be related to the culture practised by the people in the African countries.

The importance of cultural diversity

This may include the cultural events that are undertaken by some of the African countries. Such diversity helps in attracting people from the local region along with foreign people. Singal (2014) observed that the cultural diversity in the tourism industry mainly focuses on the underdeveloped groups in the world in order to help promote the cultures. Apart from this, people recruited by the industry also belong to different cultures. This is important in order to understand the cultural background of the customers that visit the place. Although in the modern world, people tend to follow more than one culture, the fact that the variation can be noticed is an important factor in the business world.

Cultural diversity can bring about certain benefits at a workplace. In the case of tourism and hospitality industry, the cultural diversity is important to understand the various people that exist in the society. This can help to formulate strategies based on the needs of the people. The benefit that can be achieved by the industry is the fact that organisations can gain a global recognition and look for expansion in the international market. Apart from this, other benefits include the increase in innovation and creativity. Mok, Sparks & Kadampully (2013) stated that with the increase in diverse customers at the workplace it is important for the organisations involved in the tourism industry to understand the mindset of the people. Based on this creative events can be formulated that may attract the people of various cultures. This creativity can come from within the employees as they may help to formulate strategies that attract a certain culture of the world.

For example, cultural events related to India can be planned in order to attract Indians in visiting the country. This can attract the Indian community of the country and ensure that the organisation organising such events gain popularity (Boella & Goss-Turner, 2013). Apart from this people may also be enriched in terms of the variety of languages. Every country has different languages that highlight the culture of the country. With the increased interaction between different cultures, people may be able to learn few keywords that are spoken in the language of that culture. This is another strategy that can be applied in order to attract the cultural groups (McKercher et al., 2014). Hence, it is important for the industry to embrace the cultural diversity and improve opportunities for growth in the market.

After analysing the benefits of the cultural diversity, it can be said that the consequence of rejecting the cultural diversity can have a negative impact on the industry. The first negative consequence that the industry may face is the fact that it can be costly for the organisations to attract people of different cultures. This is because the interaction with the people of different cultures cannot be developed in a proper manner. Customers may be dissatisfied with the type of treatment that is provided to them because they belong to a different cultural background (Reynolds, Rahman & Bradetich, 2014). This can prove as a negative consequence particularly for the reputation of the organisation. It can also be said that communication barriers may also come up in case the diversification is not accepted. This can lead to lack of morale among the people.

Benefits of cultural diversity

This is because organisations within the industry may have to recruit people from the different cultural background. Hence, if the communication is improper between these people it may be difficult for the organisations to maintain the loyalty of the employees. Yap & Ineson (2016) stated that with the change in marketing conditions the industries find it difficult to reject the cultural diversity. Hence, it is important to embrace this diversity and ensure that the reputation of the organisations in the industry stays intact. Hence, these can be considered as possible negative consequences for the tourism industries. 

From the analysis, it can be seen that in order to ensure that the reputation of the organisations in the industry exists, the tourism industries need to impose changes that can help in maintaining stability in the business. One such action that needs to be taken is to identify the countries that have varied cultures. According to Barrows and Powers (2017), the cultural diversity helps in understanding the various types of people that exist in the world. Based on this research, strategies can be formulated in order to identify the potential ways to attract the market of diverse culture. One such action that can be applied to improve the cultural relations includes proper market research. Tourism industries can conduct a market research that can help to understand the different cultures that exist in the society.

Apart from the cultures, it is also required that the tourism industry identify the sub-cultures that exist. In the modern world, the development of sub-cultures is an important factor that disrupts the flow of work for an organisation. This is mainly because strategies need to be changed to meet the requirements of these sub-cultural groups (Boella & Goss-Turner, 2013). Hence, it can be said that the sub-cultures, as well as the cultures, are important in order to provide a competitive advantage for the tourism industry. It can be said that the tourism industry needs to adopt these policies in order to maintain its stability in the market.

Conclusion

Hence, after the analysis, it can be concluded that the cultural diversity is one of the most important forms of diversity that every business needs to undertake. The fact that the cultural diversity provides opportunities for improvement is a positive factor that every business organisation needs to undertake. In the case of tourism and hospitality industry, cultural diversification is necessary in order to survive in the market.

References

Altinay, L., Paraskevas, A., & Jang, S. S. (2015). Planning research in hospitality and tourism. Routledge.

Barrows, C. W., & Powers, T. (2017). Introduction to Management in the Hospitality Industry, Study Guide. John Wiley & Sons.

Baum, T. (2015). Human resources in tourism: Still waiting for change?–A 2015 reprise. Tourism Management, 50, 204-212.

Baum, T., Kralj, A., Robinson, R. N., & Solnet, D. J. (2016). Tourism workforce research: A review, taxonomy and agenda. Annals of Tourism Research, 60, 1-22.

Boella, M., & Goss-Turner, S. (2013). Human resource management in the hospitality industry: A guide to best practice. Routledge.

Duncan, T., Scott, D. G., & Baum, T. (2013). The mobilities of hospitality work: An exploration of issues and debates. Annals of Tourism Research, 41, 1-19.

Leung, X. Y., Xue, L., & Bai, B. (2015). Internet marketing research in hospitality and tourism: a review and journal preferences. International Journal of Contemporary Hospitality Management, 27(7), 1556-1572.

McKercher, B., Mackenzie, M., Prideaux, B., & Pang, S. (2014). Is the hospitality and tourism curriculum effective in teaching personal social responsibility?. Journal of Hospitality & Tourism Research, 38(4), 431-462.

Mok, C., Sparks, B., & Kadampully, J. (2013). Service quality management in hospitality, tourism, and leisure. Routledge.

Reynolds, D., Rahman, I., & Bradetich, S. (2014). Hotel managers' perceptions of the value of diversity training: an empirical investigation. International Journal of Contemporary Hospitality Management, 26(3), 426-446.

Singal, M. (2014). The business case for diversity management in the hospitality industry. International Journal of Hospitality Management, 40, 10-19.

Yap, M. H., & Ineson, E. M. (2016). Diversity management in Vietnam's hospitality industry. Journal of Human Resources in Hospitality & Tourism, 15(2), 147-165.

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