Work Centered Analysis In The Food And Beverage Industry Before And After Digital Disruption

WCA Method and Its Use in Food and Beverage Industry

Question:

Discuss about the Work Centered Analysis Of Food And Beverage Industry.

Work Centered Analysis or WCA can defined as the method which is used in a system in order to provide a specialized analysis which would be associated with looking into the specific process of the work which is done internally. Along with this WCA is also looks into the IS or information system which is generally used for the purpose of the business. This report is going to discuss about the work centered analysis used by the food and beverage industries (Naikar 2016). There exist both after as well as before effects in every companies of the food and beverage industry due to the digital disruption. The analysis method used in the WCA is associated with reduction of various types of difficulties that is faced by various industries. This analysis is generally done when the situations are complicated and complex (Valdez et al. 2014). The report provides a concise view about the use of WCA in a food and beverage company. Along with this the report also provide the WCA before the occurrence of digital disruption associated with the WCA after the occurrence of the digital disruption. The report also identifies the various problems along with providing details about various products, participants, technology, information, business processes and customers.

There exists several types of effects in the food and beverage industry before and after occurrence of any kind of digital disruption. Digital disruption can be stated as an alteration which generally takes place whenever a new model is added to the business. Due to this addition all the digital technology there is a vast effect over the propositions of the services and the goods which are existing at the current stage (Karimi and Walter 2015). Because of the digital innovation various types of problems are faced by the food and beverage companies. Along with the problem there also exists several types of benefit as well. The company which has been chosen for this report is F&B Co. and this requires an explicit amount of digital innovations for their work. Almost every company in this world is maintained digitally due to constant changes in the digital world and the facilities provided by the digital disruption makes it very much important for almost every companies.

Various types of problems were faced by the food and the beverage industries before the occurrence of the Digital Disruption event and this includes problem like incurring of huge costs and many more (Gilbert 2015). Along with this the company was also associated with various problems related to their streamlining of the various processes and while improving their efficiency. The major elements of work centered analysis are listed below:

Impact of Digital Disruption on Food and Beverage Industry

The chief components of the WCA or work centered analysis is the customers. Customers can be classified into two types and this includes the internal customers and the internal customers. The internal customers can be considered as directly responsible for any company related aspects which might include the employees, managers, suppliers and many more. Besides this the internal customers there also exists the external customers and they are responsible for buying any type of products from the company. In case of this company the main external customers are those who buy food from the company (Knickrehm, Berthon and Daugherty 2016). Before the occurrence of digital disruption most of the customers were not capable of buying food products from the company due to high prices.

The element which comes after the customers and act as the second important element is the products of the company. The products which are made for the customer’s by this company mainly includes various food products and beverages which are generally made by making use of various types of raw materials. There might exist certain situations where the customer or better to say the external customers are satisfied or might be dissatisfied with the product manufactured by the company. The major problem before the occurrence of the digital disruption was that the raw materials used for the manufacturing of the products were very high.

The third element which acts as another important of the WCA includes the various processes included in the business. The business processes includes right from visiting a hotel or a restaurant, placing of the orders and lastly the billing process and leaving the hotel (Bradley and O’Toole 2016). There is a need of streamlining all the business processes in order to complete all the business processes successfully. Before the occurrence of the digital disruption it was not possible for the company to streamline the processes. The business processes of the company can be further classified into three parts and this mainly includes the following:

1. Participants of the processes: This acts as the first important element of the business process. The main participants of this company mainly includes the customers. Besides if they are not presented in the process then the whole process is likely to go down.
2. Information of the process: This acts the second major element in the business process and the information is generally provided by means of the billing process enquiry along with queries of the employees present in the accounts department (Kehoe & Mateer 2015). For this particular part of the business there should exist digital disruption as this would not only help in improving the efficiencies but would also simplify the process of searching of any kind of information.
3. Technologies used in the business process: This acts as the third major element of the business process. This element acts as the major element of the digital disruption and in case if the technologies that are being used is not updated then serious amount of problems would rise and the working of the entire process would get disrupted (Adeoye and Elegunde 2012). The upgrading and updating of the technologies were very much difficult before the occurrence of the digital disruption.

As stated earlier this element is the most important part of the WCA. The high prices of the products due to the occurrence of the digital disruption but despite of this the handling of the customers has become much more easy. The customer’s requirements can be meet very easily by making use of the digital disruption.

The second important part of the WCA and due to the occurrence of digital disruption the price of the raw materials used for the manufacturing of the products increased and this initially resulted in the increase of the price of the various products (Davis et al. 2018). However, due to the digital disruption there was huge improvements in the efficiencies and streamlining process so the event of digital disruption can claimed to be the best change which has occurred in the business.

Identified Problems and Recommendations

Business process or the third important element of the WCA has faced huge amount of changes due to the occurrence of the digital disruption. Due to the occurrence of the digital disruption the streamlining of the business processes occurred and this is one of the major benefits of the business which it got due to the event of digital disruption (Adeoye and Elegunde 2012). The three parts of the business process also got effected and the effects are listed below according the element of the business processes.

1. Participants of the process: The first element of the business process and mainly includes the customer’s. The price of the raw materials and the products as well increased sharply after the event of digital disruption which initially made the company loose a bulk amount of customers.
2. Information about the processes: This is the second element of the business process and due to the occurrence of the digital disruption the searching of the information become much easier and along with this the company was also able to upgrade to the latest form of technology as well (Matt, Hess and Benlian 2015).
3. Technology used in the process: This is the third element of the business process which was extremely favored by the event of digital disruption and made the food and beverage industry was extremely happy due to fact that they were capable of upgrading their existing technology very easily.

Various types of problems has been identified in the case study. The main problem amongst the identified problems is the rising cost which has occurred due to the occurrence of the digital disruption. The rising costs can be responsible for huge amount of losses and this problem might be very hard to overcome.

Following are the recommendations for the food and the beverage industry:

1. Providing proper type of training: This is one of the mandatory thing which is to be included in the food and beverage industry in order to tackle complex situations which arises due to digital disruption
2. Checkups at a regular basis: There is a need of performing regular checkups so as to check the various effects of digital disruption.

• Proper peoples are to be enabled: Need of hiring relevant employees in order to as eliminate any kind of problems.

1. Maintenance: This is the first and foremost necessity which is to be included in order to tackle any types of effects due to digital disruption. Along with this proper maintenance would also be very much helpful for the companies as well.

Conclusion:

From the above discussion it can be concluded that WCA is the method which is used for the purpose of analyzing the various complex situations in an industry. WCA can be done by following certain simple steps. The major elements of the WCA has also been discussed in this report along with the before and after effects of the digital disruption. The report also provides a brief discussion about the various problems in the food and beverage industry. The report also provides certain recommendations regarding the implementation of new plans so as to tackle the various effects of digital disruption.

References:

Adeoye, A.O. and Elegunde, A.F., 2012. Impacts of external business environment on organisational performance in the food and beverage industry in Nigeria. British Journal of Arts and Social Sciences, 6(2), pp.194-201.

Bradley, C. and O’Toole, C., 2016. An incumbent’s guide to digital disruption. McKinsey Quarterly, 52(3), pp.76-85.

Davis, B., Lockwood, A., Alcott, P. and Pantelidis, I.S., 2018. Food and beverage management. Routledge.

Gilbert, R.J., 2015. E-books: A tale of digital disruption. Journal of Economic Perspectives, 29(3), pp.165-84.

Karimi, J. and Walter, Z., 2015. The role of dynamic capabilities in responding to digital disruption: A factor-based study of the newspaper industry. Journal of Management Information Systems, 32(1), pp.39-81.

Kehoe, K., & Mateer, J. (2015). The impact of digital technology on the distribution value chain model of independent feature films in the UK. International Journal on Media Management, 17(2), 93-108.

Knickrehm, M., Berthon, B. and Daugherty, P., 2016. Digital disruption: The growth multiplier. Accenture Strategy, Tech. Rep.

Matt, C., Hess, T. and Benlian, A., 2015. Digital transformation strategies. Business & Information Systems Engineering, 57(5), pp.339-343.

Naikar, N., 2016. Work domain analysis: Concepts, guidelines, and cases. CRC Press.

Valdez, R.S., Holden, R.J., Novak, L.L. and Veinot, T.C., 2014. Transforming consumer health informatics through a patient work framework: connecting patients to context. Journal of the American Medical Informatics Association, 22(1), pp.2-10.