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Technological Advancements for McQuarrie Hotel

Question:

Discuss about the Accommodation Management of McQuarrie Hotel.

The report helps in analyzing the different tasks that is related to the revitalizing McQuarrie hotel as this will help in meeting the current and future requirements of the customers. The consultant has been appointed in order to make the appropriate changes that are required in order to make the hotel more efficient and technologically advanced as well.

There are different new and modern systems that are present in the industry and such can be used in McQuarrie Hotel as this is a 4 star hotel and this will help in improving the experience of the customers and this will enhance the profitability and revenue of the hotel as well. According to me, the respective hotel is performing well from the last few decades and the owner wants to include some technological advancement as this will help in making the endeavor more successful in nature. As a consultant, I feel there are few changes that can be done in order to bring some modern systems that are as follows:

  • Internet of Things is one of the technologies that I feel can help in enhancing the experience of customers along with improving the efficiency of the organization as well. Internet of Things will expand and help in enhancing the guest experience, especially of the corporate clients and international tourists along with efficiency in the business and service operations for the guests by the chosen hotel. In addition, this will help in reducing the breakdown of equipments as well. This is a technology that can help in measuring the risk of Ultraviolet in a specific location and the sensor will help in guiding the employees in preventing such UV risks as well.
  • Wireless charging is another technological advancement that can be used by the hotel as well as already more than 30% properties is using the Kube Systems (Park, Jeong Kim and McCleary 2014). The wireless charging will help in using resonant electromagnetic fields that will help in charging multiple phone sets with the help of special cases that can be away up to 17 feet (Nieves and Segarra-Ciprés 2015). This technological implementation of the hotel will enhance the customer experience as well as will help the employees to provide best service to the customers. For example, any social gathering of corporate events held at the hotel requires the employees to provide more amounts of facilities to the guests and this specific technological advancement will enable the organization to provide the same to the customers.
  • Amadeus Global Distribution system can be used by the McQuarrie Hotel as this will help in distributing the inventory as well as the content and this will help the staffs of the hotel in understanding the number of reservations without much calculations as this helps in recording the data with implementation of Amadeus technology (Al-Refaie 2015). I feel the bookings that are done by usage of telephonic conversation as well as through emails can be replaced by this technology and this will help the hotel in gaining competitive advantage as well (Mok, Sparks and Kadampully 2013). Not only the customers will be benefitted by this system but also the more reservation and will be able to make the organization achieve the remarkable profitability to the same.
  • Interactive walls are the other technological advancement that can be implemented by the respective hotel as this will help in providing interactive digital displays in public spaces (Aissa and Goaied 2016). Renaissance NY Midtown hotel in New York, Staybridge Suites hotel in New York, Hotel Indigo in London, multinational hotel brand W Hotels are some of the example that are using such technology as this includes motor detectors, 3D cameras as well as projectors and this will create living wall that will have the capacity to interact with the guests who are staying in the hotel ( Molina-Azorín et al. 2015).
  • Robotics is the technological advancement that will help the hotel in using the robot as the mascot of the hotel (Prebensen, Chen and Uysal 2014). There are more than 20% hotels in the world that are using Robot as mascot as this helps in improving the recommendations as it will learn and this will interact with the guests as well (Ali and Amin 2014).

Therefore, I feel that these are the different technological advancements that can be used by the McQuarrie Hotel as this will help in enhancing the experience of the customers and this will help them in improving the profitability of the hotel as well.

I feel that McQuarrie Hotel can include other new segments of customers in their hotel for families, corporate clients as well as leisure guests along with international guests as well. I think the different sectors in the hotel have different requirements and the requirements can be met by the hotel staffs and the owner of the hotel with implementation of different technological advancements as well as provisions in the hotel. Along with this, the guests come from different background which defines their requirements. For example, requirements of the corporate clients and the international guests are mainly focused on the technologies. The international guests most of the time are advanced in technologies. Again, the corporate clients need technological equipment and facilities for their corporate activities. Apart from that the international guests requires some additional beneficial services according to their taste. Therefore, the facilities, service and the accommodation of the customers must incorporate with their requirements and background.   


For the corporate clients, McQuarrie hotel can implement the following strategies:

  • Deluxe suit
  • A proper conference centre
  • Free Wi-Fi up to 1 GB per day
  • Complimentary shoe polishing
  • Foreign Exchange 4712441501808403

I feel these are the different provisions that can be provided to the corporate clients who are visiting and staying at McQuarrie hotel.

Improving Performance for Different Client Segments

For the international guests there can be implementation of following requirements:

  • Proper transfer from and to airport
  • Executive Lounge
  • Executive health care gym and swimming pool
  • Beauty spa and salon
  • Free water taxi shuttle and bicycle all the time
  • Free Wi-Fi up to 500 MB per day

I will be implementing these provisions during the stay of the international clients as this will help in providing the desired services and they will be happy with the services of the hotel as well.

For the families, there are different requirements that have to be met are as follows:

  • 24 hour room service
  • Airport transfer
  • Child care as well as baby sitting
  • Car rental service
  • Gym and swimming pool
  • Ladies floor

These are the different facilities and provisions that can be incorporated by the respective hotel as I feel these facilities are common in other hotels and when such facilities will be incorporated by them, this will help them in gaining huge profitability in the future as well.

For leisure guests, there can be few different strategies that can be implemented that are as follows:

  • 24 hour room service
  • 24 hour gym, spa and sauna
  • Proper availability of the food and other snacks and drinks in their rooms
  • Proper beauty and hair salon and spa
  • Medical facilities
  • Car rental facilities

The facilities that can be provided to the leisure guests is different from the others as this is particularly for the customers who are visiting the hotel for relaxation and this will provide them proper entertainment and happiness as well. For leisure guests, proper facilities relating to gym, sauna is necessary as this will gain more competitive advantage in the business.

I feel these are the different provisions that can be adopted by the respective hotel named McQuarrie. I think these provisions that can be adopted by the hotel as this will help them in gaining proper competitive advantage and this will help them in earning revenue and profit in the near future as well. I feel proper strategies can be implemented by the owner on the improving the performance of the staffs in the business. These will help in gaining proper success in the business as well. 

References

Aissa, S.B. and Goaied, M., 2016. Determinants of Tunisian hotel profitability: The role of managerial efficiency. Tourism Management, 52, pp.478-487.

Ali, F. and Amin, M., 2014. The influence of physical environment on emotions, customer satisfaction and behavioural intentions in Chinese resort hotel industry. Journal for Global Business Advancement, 7(3), pp.249-266.

Al-Refaie, A., 2015. Effects of  human resource management on hotel performance using structural equation modeling. Computers in Human Behavior, 43, pp.293-303.

Hsiao, T.Y., Chuang, C.M., Kuo, N.W. and Yu, S.M.F., 2014. Establishing attributes of an environmental management system for green hotel evaluation. International Journal of Hospitality Management, 36, pp.197-208.

Kryukova, E.M. and Sokolova, A.P., 2014. Assessment of efficiency of the hotel management by a Russian company. World Applied Sciences Journal, 30(MCTT)), pp.51-54.

Mok, C., Sparks, B. and Kadampully, J., 2013. Service quality management in hospitality, tourism, and leisure. Routledge.

Molina-Azorín, J.F., Tarí, J.J., Pereira-Moliner, J., López-Gamero, M.D. and Pertusa-Ortega, E.M., 2015. The effects of quality and environmental management on competitive advantage: A mixed methods study in the hotel industry. Tourism Management, 50, pp.41-54.

Nieves, J. and Segarra-Ciprés, M., 2015. Management innovation in the hotel industry. Tourism Management, 46, pp.51-58.

Park, J., Jeong Kim, H. and McCleary, K.W., 2014. The impact of top management’s environmental attitudes on hotel companies’ environmental management. Journal of Hospitality & Tourism Research, 38(1), pp.95-115.

Prebensen, N.K., Chen, J.S. and Uysal, M. eds., 2014. Creating experience value in tourism. Cabi.

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