Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Advantages Of Using LinkedIn For Users

tag 0 Download8 Pages 1,777 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss at least 3 advantages of using LinkedIn for you at your current career stage. Detail at least 3 common mistakes people make developing their profile.
 
 

Answer:

Introduction

LinkedIn is one of the largest social networking websites that connects more than 530 million users belonging form over 200 countries worldwide. More specifically, the company is a professional network with a vision to provide economic opportunity for the members of global workforce (Press.linkedin.com, 2018). The mission statement of the company seeks to provide a platform for the global workforce to connect with each other creating a successful web of potential employees and employers. This also includes the mission of contributing towards the developed economic graph. The initial idea of LinkedIn circulated around the mentioned idea that has considerably changed over time along with the development of the company. The developed form of LinkedIn provides opportunity to the companies create their customer base generate and distribute their product and service ideas in search of feedbacks from the potential stakeholders.

The company is the outcome of cumulated ideas of its founders in 2002, which later initiated its actions in 2003 (Ourstory.linkedin.com, 2018). The following report dictates the success of success story of LinkedIn over the short period along with the advantages it provides to its users. This also communicates the mistakes made by the users that limits of the potential advantages they can explore using LinkedIn and the recommendations could possible improve the situation.

 

Brief of LinkedIn

The company was launched in the year 2003 with the idea of connecting employers with the potential employees fit for the jobs. They later added additional features like group and partners with American express for extending their offerings to the small business owners in 2004. 2008 can be considered as their turning point as they took the business to the global level. The company transformed itself inside out in the year 2012 that enabled and unprecedented pace o product innovation and transformation of the website (Ourstory.linkedin.com, 2018). 2016 also played important role in development of LinkedIn as the software giant Microsoft completely acquired the ownership of LinkedIn. They further brought together the leading professional cloud and professional network drawing greater attraction of the international users.

The credibility of their success goes to the irresistibility of its content and the opportunity provided to the users. This professional networking site brings the employees and the employer under the same umbrella and provides the exposure to both the parties. However, what makes them different does the company provide the related opportunities. It enables the participants to engage themselves within particular groups or to recommend or receive recommendations from others (Florenthal, 2015). LinkedIn provides platforms to its users that bring together the professionals with similar interests. Involvement in the groups helps the users both sharing and gaining greater insight in the related field of interest. The platform also allows the users to connect with the popular businesses and peoples that can potentially increase the growth. The recommendation system introduced by LinkedIn helps the users to gain or provide greater exposure to the people connected (Forbes.com, 2018). The greater exposure enables the users to explore a large international professional market that helps in developing their carrier to the promotion of the brand in case of business organisations.  The connection made in LinkedIn provides international exposure to its clients and helps them create a complicated network that helps in the professional field.

 

Advantages of Using LinkedIn

Use of LinkedIn can provide a number benefits to its users, which includes:

  • Wider Connection – The search feature utilised by LinkedIn helps the users strategically connect with the people and business organisations and create opportunity for the individuals for prospect future. Business organisations on the other hand can gain advantage in connecting with the customers and seek out the beneficial employees related to the requirement (Utz, 2016). It also helps in identifying the minute details of the industry and competitors in the target market.
  • Building trust – LinkedIn also provides opportunity to the users for joining larger international groups and interact with the members on professional topics related to the industry. This enables the users to gain greater idea about the market and products being delivered to the potential customers and their needs (Florenthal, 2015; Forbes.com, 2018). One can also initiate discussion on the products offered by their own business and gain insight about various aspects related to it, which helps in bringing necessary modification on the particular products or brands.
  • Brand Promotion – LinkedIn also offers its users a platform for content marketing One can utilise this for the promotion of their brands and products. One can easily establish it as a trusted source, which will provide valuable business insight of the industry one is operating.
  • Gather Feedback – This Company also offers opportunity for the user companies to gain feedback to their concepts or newly launched products. This helps in identifying the disputes lies in the products or brand and help modifying accordingly to the customers’ demand (Cooper & Naatus, 2014). Moreover, this also contributes in the process of identification of potential customers in the market.
 

Common Mistakes by the Users

The LinkedIn users often make minute mistakes that can have greater impact on the promotion and modify the perception of others about ones’ profile. The major of the mistakes that have greater impact are mentioned below.

  • Profile Photo – This is of primary importance as it helps people perceive the primary idea about the profile being explored. Leaving the space blank will make the viewer lose interest to go through the entire profile, hence limits the traffic. Moreover, people fail to distinguish LinkedIn from other social networking sites and posts completely unrelated profile photo in their LinkedIn (in, 2018). This also drives the traffic away as it can pose negative impact on the viewer. Hence, a professional profile picture related to the field is necessary for drawing greater attention and popularising it over the international users.
  • Profile Summary – This is the part where the chronological development of the carrier or business needs to be posted. This field requires the short and exact details one attained in their professional life. Moreover, one needs to use professional keywords in this particular section to increase the interest of the viewer in the professional field (com, 2018; Zide, Elman & Shahani-Denning, 2014). Exaggerating keywords such as ‘highly ambitious’ or ‘workaholic’ will create a negative impression on the viewer. Moreover, irreverent description is also put into the profile summary by a large number of users in LinkedIn that contribute in driving the viewers away from the profile losing the popularity of it.
  • Planning Activity – The last major mistake made by the users of LinkedIn is the unplanned exploration and engagement with the professional groups in the network. This contributes in losing the popularity as they explore largely out of their area of interest. One must formulate precise plan of exploration before engaging with any groups and activities within the network (com, 2018).
 

Recommendations of Using LinkedIn

Multiple examples based on the issues identified can be made to have a professional LinkedIn account that will help in getting exposure and popularity in the international market.

  • Profile Picture – The section of the profile picture should never be kept black under any circumstances. One must immediately link a picture to their profile for helping the viewer perceive an image of the individual or the organisation. The criterion for putting a relevant profile picture in the LinkedIn profile is that the picture should be related to the carrier path and field of interest of the individual or the business organisation. In case of individual profile, the profile picture should be formal unlike to other kinds of social media. This helps the employers or the viewer to grow decent idea about the individual or the organisation.
  • Profile Summary – The profile summary should be precise and related to the field of interest to hold the interest of the viewers or employers. As mentioned above, the use of unusual or irrelevant keywords will likely distract the reader and lose their interest in continuing with their reading. Hence, professionalism should be maintained in summarising the content. Moreover, only the data that are relevant to the field should be posted in the profile summary. For example, inclusion of cooking skills of a software engineer in their LinkedIn profile is completely irrelevant and out of context in relation to their professional field. This leads to the loss of the professionalism of the profile, which makes the employees lose interest in viewing the profile. Hence, the precise information like the languages known by the software engineer will help them gaining popularity and increase the demand of the individual.
  • Planning Activity – Planning of activities in LinkedIn is necessary. It can be recommended for the users to stick to their field of interest for exploring in LinkedIn and getting attached. For example, and construction firm should only attach related to the construction related activities and product discussion instead of exploring the overall market in available.

Conclusion

It is possible to draw conclusion from the above discussion that LinkedIn provides diversified opportunities for the users that supplemented in the fast growth of the company. However, a lager segment of the users fails in proper utilisation of the platform that fails to bring success to the individuals or organisations. Some of common mistakes have been highlighted in the discussion. They can better attain popularity and success following the recommendations made

 

References

businessinsider.in. (2018).  7 January 2018, 19 terrible LinkedIn mistakes you're making. Retrieved from https://www.businessinsider.in/19-terrible-LinkedIn-mistakes-youre-making/You-have-a-profile-picture-but-its-a-photo-of-you-and-your-significant-other-or-worse/slideshow/52731849.cms

Cooper, B., & Naatus, M. K. (2014). LinkedIn as a learning tool in business education. American Journal of Business Education (Online), 7(4), 299.

Florenthal, B. (2015). Applying uses and gratifications theory to students’ LinkedIn usage. Young Consumers, 16(1), 17-35.

Forbes.com. (2018).  Everything You Need To Know About LinkedIn. Retrieved 7 January 2018, from https://www.forbes.com/sites/susanadams/2012/02/08/everything-you-need-to-know-about-linkedin-recommendations/#59c6339477b8

Forbes.com. (2018). Important LinkedIn Features. Retrieved 7 January 2018, from https://www.forbes.com/sites/williamarruda/2014/08/19/the-5-most-important-linkedin-features-you-arent-using-correctly/#518524ed682c

Forbes.com. (2018). Mistakes That Are Killing Your LinkedIn Profile Retrieved 7 January 2018, from https://www.forbes.com/sites/lizryan/2016/04/03/ten-mistakes-that-are-killing-your-linkedin-profile/#db1803331de1

Ourstory.linkedin.com. (2018). A Brief History of LinkedIn. Retrieved 7 January 2018, from https://ourstory.linkedin.com/

 Press.linkedin.com. (2018).  About LinkedIn. Retrieved 7 January 2018, from https://press.linkedin.com/about-linkedin

Utz, S. (2016). Is LinkedIn making you more successful? The informational benefits derived from public social media. new media & society, 18(11), 2685-2702.

Zide, J., Elman, B., & Shahani-Denning, C. (2014). LinkedIn and recruitment: How profiles differ across occupations. Employee Relations, 36(5), 583-604.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2019). Advantages Of Using LinkedIn For Users. Retrieved from https://myassignmenthelp.com/free-samples/advantages-of-using-linkedin-for-users.

"Advantages Of Using LinkedIn For Users." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/advantages-of-using-linkedin-for-users.

My Assignment Help (2019) Advantages Of Using LinkedIn For Users [Online]. Available from: https://myassignmenthelp.com/free-samples/advantages-of-using-linkedin-for-users
[Accessed 12 December 2019].

My Assignment Help. 'Advantages Of Using LinkedIn For Users' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/advantages-of-using-linkedin-for-users> accessed 12 December 2019.

My Assignment Help. Advantages Of Using LinkedIn For Users [Internet]. My Assignment Help. 2019 [cited 12 December 2019]. Available from: https://myassignmenthelp.com/free-samples/advantages-of-using-linkedin-for-users.


MyAssignmenthelp.com is widely acknowledged for providing affordable essay help among students in Australia. Being a cheap essay assistance service, we provide additional offers and discounts on each order. However, students don't need to worry about the quality of the paper because writers always write each paper from scratch while including all relevant research. Some of our popular services include English essay help, math essay help, marketing essay help, etc. So quit thinking 'who can help with my essay' and place an order with us.

Latest Management Samples

BSBHRM506-Manage Recruitment Selection And Induction

Download : 0 | Pages : 4

Answer: Recruitment and selection methods Recruitment is the process through which organizations attract, shortlist and appoint qualified candidates to fill vacant positions. Selection, on the other hand, is the process of choosing the most qualified candidates from a pool of applicants. Recruitment and selections are methods deployed by organizations to achieve recruitment and selection objectives. Recruitment methods are classified into Dir...

Read More arrow

FIN206 Investment Management

Download : 0 | Pages : 12

Answer: Introduction There are both strengths and weakness of the current strategic asset allocation, which could have negative impact on performance of the portfolio. The strengths or the benefits from the SAA are depicted as follows. The major benefit that could be provided from the SAA is the limited risk associated with the investment, while the income is fixed for the investment. Moreover, the benefit funds are forced on delivering lo...

Read More arrow

HDW524: Systems Installation And Maintenance

Download : 0 | Pages : 7

Answer: Introduction Intel is a type of microprocessor organization which is one of the oldest companies that provide many microprocessors. There is much application of Intel such as in computer systems, in electronic devices, automation, networking, image processing, and in robotics (Adams, Burger, Crawford, & Setter, 2018). The first microprocessor was established in the year 1971 and it is one of the largest organizations which pr...

Read More arrow

ACCT2005 Social, Environmental And Corporate Governance Analysis

Download : 0 | Pages : 10

Answer: Strategies, policies and guidelines of Qantas Company’s social and environmental performance Strategies, policies, together with guidelines in the operation of Qantas Airways are core values as it ensures that the company focuses on creation, enhancing, and protection values of shareholders. Strategies practices such as religious beliefs of people have ensured that the company work by obeying values of every individual. The prac...

Read More arrow

ISYS324: Business Analysis Faculty Of Law And Business

Download : 0 | Pages : 8

Answer: Introduction. The city of Parramatta has one of the best car park systems I have ever witnessed it works flawlessly with the help of computer automation. The car park system in the city of Parramatta is used across several car parks to be precise seven. This setup or framework is efficient in controlling traffic in and out of the car parks.It is usually very efficient and with minimal or no errors.As a result of this process being aut...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,162,585

Orders

4.9/5

Overall Rating

5,051

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

440 Order Completed

99% Response Time

Jack Arens

MBA in HRM

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

529 Order Completed

95% Response Time

Ivan Blank

PhD in Functional Human Biology

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

134 Order Completed

95% Response Time

Thomas Nelson

MS in Information Systems Technology with Specialization in Database Administration

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

203 Order Completed

97% Response Time

Richard Alpert

PhD in Psychology

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Thank you for such a good job, this site has been a God sent for me. It has helped so much. God bless you all for all you do.

flag

User Id: 294335 - 11 Dec 2019

Australia

student rating student rating student rating student rating student rating

Good work. Assignment met my expectations. More relevant to the questions. Solution was available before the deadline.

flag

User Id: 249497 - 11 Dec 2019

Australia

student rating student rating student rating student rating student rating

it perfect assignment, I really want to thank you for helping me.It is a great job.

flag

User Id: 265909 - 11 Dec 2019

Australia

student rating student rating student rating student rating student rating

I got the assignment very fast and normally give it to me before the eariest due time.

flag

User Id: 90969 - 11 Dec 2019

Australia

student rating student rating student rating student rating student rating
Have any Query?