LinkedIn is one of the largest social networking websites that connects more than 530 million users belonging form over 200 countries worldwide. More specifically, the company is a professional network with a vision to provide economic opportunity for the members of global workforce (Press.linkedin.com, 2018). The mission statement of the company seeks to provide a platform for the global workforce to connect with each other creating a successful web of potential employees and employers. This also includes the mission of contributing towards the developed economic graph. The initial idea of LinkedIn circulated around the mentioned idea that has considerably changed over time along with the development of the company. The developed form of LinkedIn provides opportunity to the companies create their customer base generate and distribute their product and service ideas in search of feedbacks from the potential stakeholders.
The company is the outcome of cumulated ideas of its founders in 2002, which later initiated its actions in 2003 (Ourstory.linkedin.com, 2018). The following report dictates the success of success story of LinkedIn over the short period along with the advantages it provides to its users. This also communicates the mistakes made by the users that limits of the potential advantages they can explore using LinkedIn and the recommendations could possible improve the situation.
The company was launched in the year 2003 with the idea of connecting employers with the potential employees fit for the jobs. They later added additional features like group and partners with American express for extending their offerings to the small business owners in 2004. 2008 can be considered as their turning point as they took the business to the global level. The company transformed itself inside out in the year 2012 that enabled and unprecedented pace o product innovation and transformation of the website (Ourstory.linkedin.com, 2018). 2016 also played important role in development of LinkedIn as the software giant Microsoft completely acquired the ownership of LinkedIn. They further brought together the leading professional cloud and professional network drawing greater attraction of the international users.
The credibility of their success goes to the irresistibility of its content and the opportunity provided to the users. This professional networking site brings the employees and the employer under the same umbrella and provides the exposure to both the parties. However, what makes them different does the company provide the related opportunities. It enables the participants to engage themselves within particular groups or to recommend or receive recommendations from others (Florenthal, 2015). LinkedIn provides platforms to its users that bring together the professionals with similar interests. Involvement in the groups helps the users both sharing and gaining greater insight in the related field of interest. The platform also allows the users to connect with the popular businesses and peoples that can potentially increase the growth. The recommendation system introduced by LinkedIn helps the users to gain or provide greater exposure to the people connected (Forbes.com, 2018). The greater exposure enables the users to explore a large international professional market that helps in developing their carrier to the promotion of the brand in case of business organisations. The connection made in LinkedIn provides international exposure to its clients and helps them create a complicated network that helps in the professional field.
Use of LinkedIn can provide a number benefits to its users, which includes:
The LinkedIn users often make minute mistakes that can have greater impact on the promotion and modify the perception of others about ones’ profile. The major of the mistakes that have greater impact are mentioned below.
Multiple examples based on the issues identified can be made to have a professional LinkedIn account that will help in getting exposure and popularity in the international market.
It is possible to draw conclusion from the above discussion that LinkedIn provides diversified opportunities for the users that supplemented in the fast growth of the company. However, a lager segment of the users fails in proper utilisation of the platform that fails to bring success to the individuals or organisations. Some of common mistakes have been highlighted in the discussion. They can better attain popularity and success following the recommendations made
businessinsider.in. (2018). 7 January 2018, 19 terrible LinkedIn mistakes you're making. Retrieved from https://www.businessinsider.in/19-terrible-LinkedIn-mistakes-youre-making/You-have-a-profile-picture-but-its-a-photo-of-you-and-your-significant-other-or-worse/slideshow/52731849.cms
Cooper, B., & Naatus, M. K. (2014). LinkedIn as a learning tool in business education. American Journal of Business Education (Online), 7(4), 299.
Florenthal, B. (2015). Applying uses and gratifications theory to students’ LinkedIn usage. Young Consumers, 16(1), 17-35.
Forbes.com. (2018). Everything You Need To Know About LinkedIn. Retrieved 7 January 2018, from https://www.forbes.com/sites/susanadams/2012/02/08/everything-you-need-to-know-about-linkedin-recommendations/#59c6339477b8
Forbes.com. (2018). Important LinkedIn Features. Retrieved 7 January 2018, from https://www.forbes.com/sites/williamarruda/2014/08/19/the-5-most-important-linkedin-features-you-arent-using-correctly/#518524ed682c
Forbes.com. (2018). Mistakes That Are Killing Your LinkedIn Profile Retrieved 7 January 2018, from https://www.forbes.com/sites/lizryan/2016/04/03/ten-mistakes-that-are-killing-your-linkedin-profile/#db1803331de1
Ourstory.linkedin.com. (2018). A Brief History of LinkedIn. Retrieved 7 January 2018, from https://ourstory.linkedin.com/
Press.linkedin.com. (2018). About LinkedIn. Retrieved 7 January 2018, from https://press.linkedin.com/about-linkedin
Utz, S. (2016). Is LinkedIn making you more successful? The informational benefits derived from public social media. new media & society, 18(11), 2685-2702.
Zide, J., Elman, B., & Shahani-Denning, C. (2014). LinkedIn and recruitment: How profiles differ across occupations. Employee Relations, 36(5), 583-604.
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