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Read through the scenarios below. which each contain the problem background to a management issue and research question.• On the Task 1 Answer Sheet, choose four out of the five scenarios and identify the critical management decision, research question, objectives and related keywords.

A well-known Australian tyre retailer, with a 25 per cent market share in the Australian market found their market share declining steadily year by year. Despite selling trusted, well-known brands like Dunlop and Good Year they are steadily losing their customers. When a new CEO joined the company, she decided to do a walk through and visit to 20 of their key retail stores, visiting both stores located in regional areas and in cities.

1.1 Problem and management decision (what is the specific problem or issue to be investigated? What is the company seeking to find out? What do they not know, what management decisions will be made?)

1.2 Research question (What is the specific research question they should focus on? What information is required to answer the management problem?).

1.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-questions or information objectives related to this research question that should be answered? As a guide, minimum of three and no more than six).

1.4 What is the subject area of business management that is relevant to this problem? (ie what is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use when conducting a literature search of research that has been done about this issue? (

 

 Singaporean Management Consulting Company

Answers

Max Marks

2.1 Problem and management decision (what is the specific problem or issue to be investigated? What is the company seeking to find out? What do they not know, what management decisions will be made?)

The concerned organisation in discussion has been observed to be facing several issues in the matters that pertain to the innovative techniques that need to be undertaken by the company. These factors help in the matters that are related to the competitive advantage within the concerned industry. The concerned managerial department within the concern might need to focus on the various factors that are related to the innovative aspects within the concerned company. The concerned business organisational management might be advised to conduct surveys and interviews in order to gain the proper competitive advantage over the various other companies that have been functional in the given market.

2.2 Research question (What is the specific research question they should focus on? What information is required to answer the management problem?).

The research questions that need to be addressed in this case are as follows.

What is the present climate of the innovation considering the employees of the concerned company? What are the various innovative aspects that are needed for the changing policies and the procedures of the organisation?

2.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-questions or information objectives related to this research question that should be answered? As a guide, minimum of three and no more than six).

·         The research objectives of the given scenario are as follows.

Ø  To put forth an identification of the present climate of the innovation considering the employees of the concerned company.

Ø  To put forth an evaluation of the various innovative aspects that are needed for the changing policies and the procedures of the organisation.

Ø  To put forth a recommendation on the suitable strategies that might help the company to gain competitive advantage.

2.4 What is the subject area of business management that is relevant to this problem? (ie what is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use when conducting a literature search of research that has been done about this issue? (about 10 words)

Subject area – Innovation Management

Keywords – Innovation Management, Client – Focused Techniques of Innovation, Technological Innovation

 

Answer 3: Fast Moving Consumer Good (FMCG) Supply Chain

Answers

Max Marks

3.1 Problem and management decision (what is the specific problem or issue to be investigated? What is the company seeking to find out? What do they not know, what management decisions will be made?)

The organisational management might need to look into the various matters that pertain to the elements of the supply chain management of the concerned organisation. The organisational management might further need to look into the various matters that pertain to the changes in the current trends in the given market. The organisational management might also tend to focus on the factors that pertain to the improvement of the competitive advantage of the concerned organisation.

3.2 Research question (What is the specific research question they should focus on? What information is required to answer the management problem?).

The research questions that need to be addressed in this case are as follows.

What are the various elements of the supply chain management in the concerned organisation? What are the various factors that might have been affecting the changes in the trends in the current market? What kind of impact do the various changes in the trends in the current market have on the management of the supply change?

3.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-questions or information objectives related to this research question that should be answered? As a guide, minimum of three and no more than six).

The research objectives of the given scenario are as follows.

Ø  To conduct an analysis of the various elements of the supply chain management in the concerned organisation.

Ø  To put forth an identification of the various factors that might have been affecting the changes in the trends in the current market.

Ø  To put forth an identification of the impacts of the various changes in the trends in the current market on the management of the supply change.

Ø  To put forth a recommendation on the suitable strategies that might help the company to gain competitive advantage.

3.4 What is the subject area of business management that is relevant to this problem? (ie what is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use when conducting a literature search of research that has been done about this issue? (about 10 words)

Subject area – Supply Chain Network

Keywords – Supply Chain Network, Factors That Have Been Affecting the Market Trends, Supply Chain Management.

 

Answer 4: Health Festival

Answers

Max Marks

3.1 Problem and management decision (what is the specific problem or issue to be investigated? What is the company seeking to find out? What do they not know, what management decisions will be made?)

The concerned managerial department of the tourism concern that is being discussed, might need to conduct the researches on the matters that pertain to the various motivational factors that might tend to affect the concerned tourism industry. The management of the organisation might also need to discuss the various situation-specific factors that might influence the various motivational factors that should be maintained within the given organisation. The organisational management might also tend to focus on the factors that pertain to the improvement of the competitive advantage of the concerned organisation.

4.2 Research question (What is the specific research question they should focus on? What information is required to answer the management problem?).

The research questions that need to be addressed in this case are as follows.

What are the motivational factors that might have been affecting the various tourist activities within the present market scenario? What are the motivational factors specific to the scenario that might have been affecting the various tourist activities within the concerned area?

4.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-questions or information objectives related to this research question that should be answered? As a guide, minimum of three and no more than six).

The research objectives of the given scenario are as follows.

Ø  To recognize the various motivational factors that might have been affecting the various tourist activities within the present market scenario

Ø  To assess the various motivational factors specific to the scenario that might have been affecting the various tourist activities within the concerned area.

Ø  To put forth a recommendation on the suitable strategies that might help the company to gain competitive advantage.

 

4.4 What is the subject area of business management that is relevant to this problem? (ie what is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use when conducting a literature search of research that has been done about this issue? (about 10 words)

Subject area – Tourism Management

Keywords – Tourism Management, Current Market Trends in Tourism Industry, Destination Tourism, Event Management, Festival Tourism, Tourism Motivation.

 

Scenario 5: Human Resources

Answers

Max Marks

5.1 Problem and management decision (what is the specific problem or issue to be investigated? What is the company seeking to find out? What do they not know, what management decisions will be made?)

The problem that needs to be addressed in the concerned scenario is the fact that deals with the various matters that pertain to the pressures that are being experienced in the matters that pertain to the work stress of the concerned employees. The other factors that might need to be addressed within the research might include the factors that pertain to the health issues that the concerned employees have been dealing with during their tenure of service. The employees who have been involved in the matters that pertain to serving the various members of the aged population who have been residing at the various aged-care facilities within the concerned area. The concerned employees have been facing a number of issues in the matters that pertain to their health and the major amount of fatigue that these people might undergo while serving the aged population who have been residing at the various aged-care facilities within the concerned area.

5.2 Research question (What is the specific research question they should focus on? What information is required to answer the management problem?).

The research questions that need to be addressed in this case are as follows.

What are the various pressures that have been experienced by the employees working in the aged-care facility? How can these pressures that have been experienced by the employees working in the aged-care facility be properly addressed?

5.3 (Information/Research) Objectives (Given the research question, what are the smaller sub-questions or information objectives related to this research question that should be answered? As a guide, minimum of three and no more than six).

The research objectives of the given scenario are as follows.

Ø  To identify the pressures that have been experienced by the employees working in the aged-care facility

Ø  To address the pressures that have been experienced by the employees working in the aged-care facility

Ø  To recommend the suitable strategies that might help the company to gain competitive advantage.

5.4 What is the subject area of business management that is relevant to this problem? (ie what is your parent discipline e.g. marketing, HRM, strategy etc) and what are the keywords to use when conducting a literature search of research that has been done about this issue? (about 10 words)

Subject area – Human Resource Management

Keywords– Human Resource Management, Human resources, People management, aged-care employees.

 

 
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