Development And Implementation Of Communication Strategy For A Community Outreach Centre

Simulated Activity 1

This research aims to provide a critical discourse on the subject of development and implementation of a significant communication management plan for a community outreach centre from a team leader's perspective. The research covers the assignment in two parts, Simulated Activity 1 and Simulated Activity 2. For the second activity, a separate PPT file has been provided.

The purpose of the communication strategy is to ensure that the organisation is managed through strong and transparent Internal And External Communication. The members must be aware of the legislative and operational changes brought into the management and important documents related to client information are kept safe. Thus, to meet this purpose a communication strategy has been developed.

The community outreach centre has been working to provide case management, practical support and counselling to the homeless or people who are at risk of being homeless. Currently, the organisation has been observed to be facing certain issues regarding communicating the goals and objectives and keeping quality recording of the credential details of the client. Hence, the following external and internal environment of the organisation has been conducted.

Table 1: PEST Analysis

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Table 2: SWOT Analysis

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The communication objectives for the organisation should be directed to match certain areas-

• To focus on keeping proper care in maintaining important documents containing credentials of the clients (McGuire et al., 2020).
• To communicate the considerable changes in the organisational activities by preparing schedules beforehand and circulating the notices.

• To let people, know that the company has been directed towards providing quality services through clear communication (Aminatun et al., 2021).

• Board members
• Staff members (Daxini et al., 2019)
• Volunteers
• Donors

• Clients
• Community Partners (Daxini et al., 2019)
• Members being served by the organisation.

The identified communication need for the stakeholders to keep updated about the progressive changes in the strategies for organisational management and innovation activities.

“We provide quality care to the people in need by supporting them to be able to lead a standard and acceptable lifestyle in the society”

The identified barriers are-

• Lack of transparency and trust
• Ineffective communication styles (Abrams & Greenhawt, 2020).
• Conflict of interest in the workspace

The ways in which it can be improved are-

• Communicate the necessary information about organisational changes and activity schedules to the employees.
• Maintain understanding with the colleagues by respecting their opinions (Aminatun et al., 2021)
• Keep significant documentation of the communication process
• Diversifying the communication channels

Table 3: Key communication methods

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Table 4: Communication Plan

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The performance will be evaluated by the following methods-

• Reviewing the responses and feedback from the employees and the stakeholders
• Monitoring the employee engagement rate in the process (Moreno et al., 2020)
• Meeting with the employees to discuss the effectiveness of the new plan and incorporate their opinions for further improvement.

The identified method for implementing the communication strategy are-

• Conducting monthly meetings with the staff
• Conducting quarterly meetings with the board members
• Taking weekly follow-ups from the executives (McGuire et al., 2020)
• Taking updates from the volunteers and investors about their satisfaction rate 

Table 5: Implementation protocols

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The selected digital media channel for the centre to use for providing information and promoting the organisations to the clients is Facebook. The complete implementation plan has been presented in the template below.

Table 6: Digital Media Strategy

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Conclusion

From the above analysis, it can be concluded that the issue of the community outreach centre has been identified and a proper communication strategy has been developed. 

References

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