DC Design: A Luxury Automobile Customizing Company In India

Question:

Discuss about the DC Design is Automobile Customizing.

DC design is an automobile customizing company founded by Dilip Chhabria in 1983. The automobiles are highly priced such that even the founder cannot customize his own car (Chhabrria, 2016). It is located in India. The company rose very fast in the market due to the quality design of cars they provide and is currently one of the most famous automobiles manufacturing company in India. They customize both interior and exterior of the cars to provide the best cars. They deal with a variety of cars which are luxurious and meant for the rich in the society hence their market is mainly the high-end people in society such as movie stars. The market they are targeting to work with is manufactures of automobiles locally and international manufacturers (Chhabria, 2018). The market niche targeted by these designers is to provide buyers with something that car manufacturers are not able to provide hence customization.  They work with the world’s best car manufacturers such as Ford and Renault.

A business canvas model is a model that explains how a business ensures value of the products and services they provide, the key partnerships that enable value to the business, key resources that are used to achieve value, costs involved in the business, the key activities carried out to facilitate operations in the business, how the business gets revenue and the relationship the business has with its customers (Hossain, 2014). All the nine building blocks in the business model are correlated. A business has different customer segment and strives to satisfy each segment which is value proposition through customer relationships such that the customers remain loyal to the business. Channels are used by the business to ensure different segments of customers are satisfied and attended to. Value proposition and good customer relations help to generate revenue. Key resources are required to ensure value proposition. By doing certain activities with partners using the key resources, the business is able to generate revenue. The entire business model shows where the costs incurred in the business come from (Bravanov, 2011).

The commitment of the top executive is very crucial for success (Atuluku & Achendu, 2017). Dilip Chhabria who is the CEO of DC design should lead other leaders and ensure they are committed to the business. This will ensure that the executives manage the employees well and attend to their needs. Their commitment should be true enough to even work together with employees in designing and customizing quality cars. This will also motivate the workforce making them be committed to the business hence promoting its growth and development which will, in turn, ensure sustainability.

Key Partners

Partnerships help a business to get new ideas and also improve their market. For DC car design to be successful and ensure sustainability in the market, they should form partnerships. These partnerships should be with different kinds of companies which would help the business to grow. They already have partnerships with several marketing agencies in different parts of the world who assist them in marketing. This has expanded their market internationally. Despite that, the business should also establish partnerships with similar businesses such as Avanti which are already established in the market. This will assist in getting skills and technique of remaining relevant in the market hence ensuring sustainability.

In order to ensure success and sustainability, DC car design should phase their activities. The first phase is always how the employees are treated in the business and conserving the environment through activities such as reducing pollution by fuels. These activities focus on people, with a good environment and motivated workers, the sustainability of the business is assured. The second phase is introducing activities that will ensure continuity of the business such recycling wastes. The third phase is outsourcing activities such as partnerships which will also contribute to sustainability (Atuluku & Uchendu, 2017).

It is important for the business to always engage their employees in activities going on through communication. When employees are engaged, they become more productive since they feel as if they are part of the business (Perkins & Serafeim, 2012). This will also make it easier for them to communicate in case they have any problems and also promote teamwork. The top executives should communicate to employees about the business’s sustainability goals and engage them in activities that help ensure sustainability.

Downside risk describes a worst-case scenario in a business whereby the value of investment drops hugely. This is caused by huge losses in the business whereby the returns of the business are constantly lower than expected such that it causes the entire investment to fail (Chong & Michaels, 2012).

Poor management of funds may also cause downside risk. When managers and other executives in the business start to misappropriate and embezzle funds, there will be huge losses in the business that cannot be recovered causing the entire investment to fail (Investopedia, 2018).

Conclusion

DC design is a high-end business which has a huge opportunity of growing due to the great demand of luxurious sports cars among the rich since they are a clear pointer to someone’s social status. With proper management from the executives, they can be a multi-billion company in one decade.

If DC cars design was my business, I will make certain changes to the business model to ensure growth and sustainability of the business. With the partnership, I will do more partnerships not only with the companies that will help in marketing and supply of cars but also other businesses such as Avanti which is the fastest company in India selling customized sports cars (The Hindu, 2016) This is also due to the fact that DC design is trying to imitate or do activities they are doing. This will raise more ideas for the business which main cause growth and ensure sustainability. To ensure more revenue, I will also venture into car manufacturing alongside customizing cars. This will ensure reduced costs on buying cars and also the business can earn from simply selling the manufactured cars.

References

Atuluku, A., & Achendu, J. (2017). Critical Success Factors for Business Sustainability. Retrieved from  https://sustyvibes.com/critical-success-factors-business-sustainability/

Atuluku, A., & Uchendu, J. (2017). Critical Success Factors for Business Sustainability. Retrieved from  https://sustyvibes.com/critical-success-factors-business-sustainability/

Bravanov, D. (2011, May 28). 10 thoughts on “The 9 Building Blocks of a Business Model” . Retrieved from https://thestartuptoolkit.com/

Chhabria, D. (2015, Feb 21). Dilip Chhabria: Tapping into India’s Promise as a Global Hub for Car Design. (India Knowledge@Wharton, Interviewer)

Chhabrria, D. (2016, March 24). Why Dilip Chhabria can’t afford to customize his own cars. (The Hindu, Interviewer)

Chong, J., & Michaels, P. (2012). Measuring risk for the cost of capital: The downside beta approach. Journal of Corporate Treasury Management, 346–347.

Cummings, D. (2011, May 28). The 9 Building Blocks of a Business Model. Retrieved from

https://davidcummings.org/2011/05/28/the-9-building-blocks-of-a-business-model/

do designers. (2018). DC design. Retrieved from https://dcdesign.co.in/

Hossain, M. (2014, July 2). Business Development Model of Canvas: The 9 Building Block Approach. Retrieved from https://iammoulude.wordpress.com/2014/07/02/business-development-model-of-canvas-the-9-building-block-approach/

Investopedia. (2018). Downside Risk. Retrieved from https://www.investopedia.com/terms/d/downsiderisk.asp

 Perkins , M., & Serafeim. (2012). How to become a sustainable company? MIT Sloan Management Review.

The Hindu. (2016, March 24). Why Dilip Chhabria can’t afford to customize his own cars. Retrieved from https://www.thehindu.com/news/cities/mumbai/business/why-dilip-chhabria-cant-afford-to-customise-his-own-cars/article7989894.ece