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Digital Communication Management: Clothing And Makeup

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Discuss about the Digital Communication Management for Clothing and Makeup.



Fashion is a popular practice or style that is found in spheres of footwear, clothing, makeup, body or accessories. Fashion is a trend which is constant and distinctive which determines the style of dressing by a person. Fashion encompasses the prevalent styles in new creations and behavior from designers of textiles. Fashion is usually determined by various factors. These factors are economical, political, technologies and social. These factors can be examined with the use of a pest analysis to determine the rate of decline or growth in a specific trend[1]. Fashion has a strong way of influencing the way in which people live, dress and approach life. Fashion can be able to sway individuals in a way which will make them feel more confident and they can stand out whenever they are in any setting. Fashion is an amazing influence within society and I shall focus on some specific pieces which will describe the kind of fashion I like and how it can influence you by making you look outstanding. The outdoors are an amazing environment to be in. The outfit an individual wears while outdoors needs to be thought out completely to ensure that they look well and stand out. When going for an outdoor hike one should be able to dress for the occasion. The key factors to consider are the shoes. A hike calls for someone to wear shoes which are comfortable but can also get the job done as you walk in different terrain[2]. I prefer boots for hikes because they are very hardy and will not let you down. The disadvantage of boots are that they might be bulky and heavy to walk in. However sourcing a boot which is light and yet hardy is also possible in ensuring you enjoy the hike.

Another good way to accessorize and try out fashion in the outdoors is through using your backyard. Most backyards are lavish with a green porch and trees which make the ambiance amazing[3]. You can try various outfits which match well as you are in your backyard to find out what will work well for you when in the outdoors during different seasons. This form of testing in fashion is something fun and can be enjoyed especially when you are trying to make some of your old clothes bring out a new meaning in life. On a good day the outdoors are comprised of a good sunny day. The sun however can sometimes be a problem and that is why while in the outdoors an individual should have a good hat or a pair of sunglasses that match with the theme of what you are wearing.

Marketing is the management and study of exchange relationships. Marketing used to keep, satisfy and create a customer. The customer is usually the primary focus of any marketing activities. Marketing has been termed as one of the key components in terms of business management. A marketing manager is the individual who is in charge of ensuring that the marketing plans of an organization are effective and will achieve the set objectives. Most businesses need a marketing department or engage in a marketing campaign to ensure that their business will grow. In any marketing campaign the marketers should be able to develop an appropriate marketing plan which will target a specific target market. This will ensure that any marketing campaign being carried out will be successful and help grow an organizations profits and market share. In our specific case as a marketing manager I will be in charge of describing a marketing campaign which I organized on a boat company in which I worked in[4]. There are various dream boats that come in all sizes and shapes. These sizes and shapes of dream boats vary depending on the target species and the fish which is being targeted.


Dream boats are a representation of an anglers vision and imagination. Based on research from various regular and seasonal fishermen I will be able to describe a dream boat which is preferred as a very good fishing boat[5]. The Southport 29 is an amazing fish boat which is a yatch fishing machine and its design is of good quality. The Southport 29 is an amazing fishing boat that comprises of 600 horse power, an aft ball rigging station, a 45 gallon livewell, a hardtop with tricolor led, a tecma marine head and a swimming platform. The impression an individual can get as they see and use the Southport 29 is that it is a hard fishing boat and it makes you look good as you fish. The boat has an average of 7 seconds while accelerating from zero to 30 miles per hour. It can achieve 6000 revolutions per minute with a top speed of 51.8 miles per hours. The optimal cruise is 29 miles per hour with 3500 revolutions per minute. The Southport 29 is a dream boat which can enable an individual to stand safely on the foredeck and cast for stripers on the rocky coastline. The Southpark 29 is very comfortable for fishing having a ten and a half foot beam.There is a closed cell foam which has been injected in the boat for strength and flotation purposes[6]. Plexus adhesive has been bonded to the stringer, cockpit liner and the hull. The helm has an acrylic windscreen which has been molded to be in line with the rake of the console. There are 12 inch multifunction displays which are accommodated in the console face. There is a standard Thetford Tecma marine head in the console which pullout shower in the sink which offers comfort to the family. The Southport 29 has been built and accessorized with the hardcore fisherman in mind[7]. Rather than being stripped down it is fully featured making it the best kind of boa for discriminating anglers form both worlds. The boat can be summarized as an amazing build which can handle rough waters and enable fishermen to do hardcore fishing as they get to enjoy the luxury of being in a boat.

Technology has been able to revolutionize the way in which we live and operate in our professional and personal lives.Technology has been able to positively impact businesses immensely. It has revolutionized the way in which businesses conduct their operations. The use of technology has enabled small businesses to compete with large corporations in various industries because it has in some way level the playing field in terms of customer reach[8]. It is advisable for small businesses to have digital strategies to ensure they grow in terms of profit margins in which they achieve and their market share. Small businesses specifically should utilize technology to reduce the costs which are associated with running their operations[9]. Business technology has automated back office operations such as accounting, payroll and record keeping. Secure environments can be created by business owners with the utilization of technology in maintaining consumer and business information secure. Technology being used in businesses enables them to improve on their communication. The use of texts, emails, websites and personal digital products to aid them in improving the way in which they interact with their clients. The use of technology has enabled companies to easily target various demographics of their market so that they can maximize their sales[10]. It also enables them to gain customer feedback which helps them understand the need of their clients and the ways they can improve themselves to satisfy their clients.

Technology has increased the productivity of businesses. Business software and computer programs have enabled businesses to process more information than when operations were done manually with their employees. The use of technology has enabled companies to spend less money on human labor and more on technology which does operations faster and more efficiently. The use of technology also enables business owners to easily expand their operations. Technology is usually very easy to upgrade and integrate to ensure that any updates which come up can easily become part of the business operations. In the case of using employees to implement new operations it would take a longer time and more money for a company[11]. The time used to train employees on doing new operations can cost the company but with the use of technology this new operations can be implemented almost immediately. Technology improves the potential output of a business which is important in growing its profits and market share. Technology has also the potential of bringing different markets and clients together. This is important because it will give a business access to a global market without having to invest heavily in various locations. Outsourcing of various business operations has also been able to save other businesses a lot of money in terms of operation and infrastructure cost. It has also invested a new breed of businesses such as virtual assistants which were not present before. There are various benefits and disadvantages associated with the use of technology[12]. As with any industry it is important to work on the strengths and weaknesses to ensure the overall goals are achieved.



Al-Hassani, Woodcok and Saoud (2004), 'Muslim Heritage in Our World', FSTC publishing, pp. 38–9

Brook T. (1999) "The Confusions of Pleasure: Commerce and Culture in Ming China" . University of California Press

Chekitan S. D. & Schultz E. D. (2005). "In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century". Marketing Management v.14 n.1.

Church R. & Godley A. (2003). The Emergence of Modern Marketing, London, Frank Cass.

Fashion (2012, March 29). Wwd. (n.d.). Retrieved from

For a discussion of the use of the terms "fashion", "dress", "clothing", and "costume" by professionals in various disciplines, see Valerie Cumming, Understanding Fashion History, "Introduction", Costume & Fashion Press. (2004). n.p.

Hollander S. C., Rassuli K. M., Jones D. G. B., Dix and Farlow L. (2005). "Periodization in Marketing History," Journal of Macromarketing, Vol 25, no.1, pp 32-41.

Paliwoda S. J., & Ryans K. J. (2008). "Back to first principles". International Marketing: Modern and Classic Papers (1st ed.). p. 25.

"Swarming the shelves: How shops can exploit people's herd mentality to increase sales?". The Economist. 2006-11-11. p. 90.

Tedlow R. S. & Jones G. G. (2014). The Rise and Fall of Mass Marketing. Routledge.

Undressing Cinema: Clothing and identity in the movies. (2012). p. 196.

Weitz, Barton A. & Wensley R. (2002). Handbook of Marketing.


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