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Overview of Disposable Baby Bibs

Question:

Discuss about the Disposable Baby Bibs for Sloan Management.

The parents who have to carry their babies around especially when flying or going to a meeting eventually meet the challenge of maintaining a clean look for these children. It becomes vitally important that these parents have baby bibs which they can use to ensure the health and cleanliness of their children. The new baby bibs are designed with the purpose of ensuring a clean look for the children without having to carry a lot of clothes to change them. The following is a proposal for the business idea indicating the overview of the business, its benefits to the industry, the proposed business model, and the critical success factors, the feasibility of the idea as well as the conclusion and recommendations for the same.

Baby bibs have been widespread within the industry but the challenge they offer is that they must be cleaned over time. As a result, parents who have to carry their children aged from few months old to about 3 years are expected not only to carry a number of clothes for the children but also the to carry a number of baby bibs which to ensure the baby remains clean. As a result, the idea of disposable baby bibs is important as it brings the solution to not carrying multiple bibs at a time or carrying more clothes to change the children. The disposable baby bibs will help to ensure the children are clean at all times since they are easily disposed of and are of small sizes, thus reducing the baggage that the parents have to carry when they travel with the children (Kapferer, 2012). The materials to be used can easily be accessed from local stores as they are still the ones utilized by the normal bibs, but with slight modifications. As a result, the cost of starting up the business will be low and funds can be sourced from fundraisers, support from friends and family members as well as through loans from financial institutions.

There are many benefits brought about by the idea of having disposable baby bibs. One of these ideas is the aspect of cleanliness of the children. According to Grafl, (2017), children are difficult to handle especially because they do not understand what they are doing. As a result, their feeding habits are different and thus cause them to spill most of their foods on their clothes (Landa, 2016). The new disposable baby bibs will help to eliminate this challenge especially because they will maintain the cleanliness of the children as well as be disposed of easily without the need to clean them (Hoffman, and Fodor, 2010).

Benefits of Disposable Baby Bibs

Another benefit that is brought about by such disposable baby bibs is reducing the bulk of clothes and bibs that the parents of the children are expected to carry. According to Hukin, Dennis, Turner, & Sethna, (2016), the overall number of clothes that a parent caries amounts to about 4 or 5 depending on the day’s activities that their child will be involved in and the meals they will be taking. Since the baby bibs are disposable and light, then they will reduce the bulk carried by a parent, which is a challenge that they have been facing over time.

The proposed business model for the new baby bibs will be a direct sale business model. According to Ifeanyichukwu, & Peter, (2018), this approach is directed towards ensuring the customers receive their products directly from the shops in the manufacturing facility. Instead of having many distributors from various shops, the direct sale approach will be used due to its versatility in having more customers and verification of the packages before they are taken to these consumers. According to Funk, (2013), the approach will help to maintain the customers who will be linked to the business since the sales will require their details to be filled for communication and advertisement purposes. Therefore, both social media and email marketing practices can be utilized to ensure most of the customers remain loyal to the firm.

There are various success factors to consider for the business to be successful. These factors are:

One of the essential aspects to consider is the marketing to be done for the disposable baby bibs is to use social media promotion, use of billboards, posters and even television advertisements. According to Gunelius, (2011), these marketing styles will help the new firm gain popularity as well as ensure that most of the customers remain loyal to the firm.

An essential way to ensure the brand is popular and successful in the market is to meet customer needs. As an approach to ensure that customer needs are met effectively, it is important that the business inquiries from the consumers of their needs, which challenges they face with the products and also what they can improve on the same (Huang, 2017).

By ensuring that the new product in the market is highly differentiated, it is possible that the consumers will purchase more of the same. The differentiating factor for this product is its ability to be disposed of, which ensures that they can be used properly and disposed at any time.

Proposed Business Model

The idea of having Disposable baby bibs is highly feasible and can be applied properly within a short span. Through proper use of available resources, it is possible that the new baby bibs will gain popularity for better sales within the industry. Moreover, the disposable baby bibs are a key requirement especially for the people who have to carry their children to places where the possibility of cleaning the baby bibs is limited (Kubacki, 2014). Moreover, places such as daycares can utilize these disposable baby bibs when feeding the small babies, thus ensuring they remain clean and that they do not have extra work to clean the bibs every few hours.

Since the disposable baby bibs are a new idea, it is important to first ensure that the market understands the existence of the product as well as its prices. This is important as it will help the consumers get a clear view of how the same fairs with the current products to purchase it (Kim, Kim, and Kim, 2015). Moreover, it is important that the customers ensure to evaluate the overall usability of the same and inform the customers through training during the sales process. The approach is important because it helps the people to understand how they will utilize these products for better outcomes (Kriel, 2013).

Conclusion

Disposable baby bibs are among the essential products that most of the parents, as well as daycare managers, need to ensure the cleanliness of the children. Through the provision of these disposable bibs, it is paramount that the parents will enjoy the benefits that are brought about by the same, which is efficient in various settings. Therefore, the idea is very feasible and will only result too few costs, thus very much applicable. As a result, it is highly recommended to understand the market needs, costs involved and various ways of obtaining the funds for the same before starting the business.

References

Funk, T. (2013). Advanced social media marketing: How to lead, introduction, and manage a successful social media program. New York: Apress.

Grafl, S. (2017). The development of an authentic Mexican food concept in Europe (Unpublished doctoral dissertation). NOVA – School of Business and Economics, Lisbon, Portugal.

Gunelius, S. (2011). 30-minute social media marketing: Step-by-step techniques to spread the word about your business fast and free. New York: McGraw-Hill.

Hoffman, L., & Fodor, M. (2010). Can you quantify the ROI of your social broadcasting marketing? MIT Sloan Management Review. Retrieved from https://sloanreview.mit.edu/article/can-you-measure-the-roi-of-your-social-media-marketing/

Huang, E. (2017). The amount China spends eating out is greater than the GDP of Sweden. Quartz. Retrieved from https://qz.com/982340/china-spent-507-billion-eating-out-in-2016-greater-than-the-gdp-of-sweden/

Hukin, M., Dennis, D., Turner, M., & Sethna, B. (2016, April 7-9). Bring Chipotle to Carrollton. Proceedings of the National Conference on Undergraduate Research (NCUR). University of North Carolina Asheville, Asheville, North Carolina.

Ifeanyichukwu, C. D., & Peter, A. (2018). The role of sensory marketing in achieving customer patronage in fast food restaurants in Awka. International Research Journal of Management, IT and Social Sciences (IRJMIS), 5(2), 155-163.

Kapferer, G. (2012). The new strategic brand management: Advanced insights and strategic thinking. London, Philadelphia: Kogan Page.

Kim, K. J., Kim, S., & Kim, D. (2015). An extended framework for understanding corporate social responsibility: Strategic implications in restaurant settings. In H. G. Parsa, & V. Narapareddy (Eds.), Sustainability, social responsibility, and innovations in the hospitality industry (pp. 113-132). New York: CRC Press.

Kriel, N. (2013). How to Twitter for business success: Everything business owners need to know about Twitter made easy. England: The Other Publishing Company.

Kubacki, K. (2014). Ideas for promotion: Finding the new and enhancing the old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer.

Landa, R. (2016). Advertising by design: Generating and developing creative ideas across media. Hoboken: Wiley.

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