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ECO600 Economics And Finance For Business

tag 0 Download 12 Pages / 2,916 Words tag 03-06-2021


Question/task issued by the lecturer in Week 4. The complete written report should be submitted in Week 9, before class begins.

“What must I do?”

Write a research report using primary data and secondary data.

Collect primary data (data you observe) from site visits to the premises of two competing Australian businesses in the same industry.

Collect secondary data (data from published sources, like news articles, books, journals, reports etc.) about the businesses or industry you investigated.

The lecturer will announce details of the site visits in class (which companies and where).

Students may go on site visits at their own leisure. Bring along a writing pad, pen and a phone equipped with a camera to record your observations.

Write a report about the state of competition in this industry (Week 4’s topic) and how the companies price their product or use non-price strategies to get customers (Week 5’s topic), and how they grow their businesses. Recommend how they could grow and improve their pricing and non-price strategies.

How many parts will the report have?

(i)Part I: write a literature review (an overview) of the state of competition in the industry in recent times, and developments that have and might occur in it

(ii)Part II: write about how the companies are trying to grow their business. Recommend growth strategies.

(iii)Part III: discuss the pricing and non-pricing strategies used by the businesses (based on your observations). You may support these observations by citing published works that speak about similar used elsewhere (news articles, books, reports, journal papers). Recommend strategies.

Criticalanalysis means demonstrate you have analysed your observations in an intelligent and creative way to unearth and identify patterns, motives or some interesting insight.

Analysis is more than just describing what you saw.

It is not merely saying, “I saw this… I saw that”. It is about “I saw Company A do this…, but this was not done by Company B. I noticed that because Company A had less staff, they could not do that. Also, I observed that Company A priced certain products like this… but the other company prices them differently, like this..., possibly because...”.

When citing published works, students should use credible, reputable Internet articles and/or books, journals and government, industry or other reports to support and enrich their findings. Do not cite blogs written by people who are not authorities in the subject. Do not cite a Facebook page.


In the body of your report, cite properly (do you know how to cite and reference published work? You should have learnt about it during Orientation Week). If not, you might be at risk of committing plagiarism. And plagiarism has penalties. Go here to learn again about what plagiarism is, and what the college’s policy on it. Learn how to avoid plagiarism by properly citing and paraphrasing sources of information (journals, books, news articles) here.

If you have figures and tables, they must be about something you wrote in the text. Do not insert a figure or table in the report, but there is no written text referring to it.

Also, if you have a figure or table, you must mention it in the text. E.g., “It is clear that the prices of petrol differ according to whether the petrol station is located in a high-income suburb or not (see Figures 1 and 2)”. Figures 1 and 2 should then appear after the paragraph in which you mention them.

Do not use appendices.

In what style should the report be written?

The report must be written professionally but in a clear and simple way. Do not use big and complex words if you can avoid it. Pretend you a business consultant doing a market survey or analysis of a certain industry that a company (or your company) wants to enter.

The layout and structure of the report should be neat and the formatting must be consistent. For example, do not use one type of font in some parts, and another type of font elsewhere. Imagine you are selling your report to a client. How would you make it look like?

How to submit the report?

The assignment must be submitted electronically in Week 9 via Turnitin. Upload it onto Turnitin through Moodle. The lecturer will give you instructions on this later.

If you fail to submit it on time, you risk getting a fail grade of 0%. Are you late with your submission? See the college’s policy on late submission here. In general, 5% will be deducted if you are late by one day, 10% (two days), 15% (three days) and so on. If you are late by seven days, you fail with 0%.

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