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HR0277-Change Work And Diversity

tag 0 Download 20 Pages / 4,950 Words tag 05-11-2020
  • Course Code: HR0277
  • University: Northumbria University
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  • Country: United Kingdom


You have already been asked to complete a range of seminar-based research and reflections on the strategic changes undertaken by MALAYSIA AIRLINES over the last decade, and the associated change management practices/problems in different contexts.

This particular assignment takes the format of an assessment portfolio, comprising three main parts:

PART 1: A research report, with a word limit of 1,500, on one of the particular MALAYSIA AIRLINES change program implemented in the recent decades (post 2006). (40%

More specifically, you need to provide accounts in this report on the following:

  • Internal and external contextual factors which influenced the introduction of that particular change programme at MALAYSIA AIRLINES
  • An outline of the management strategy used by the managers and leaders concerned to execute these strategic changes.
  • The actual challenges and difficulties experienced by the MALAYSIA AIRLINES management team in managing these changes.

PART 2: An academic report, of a 2000 word limit, evaluating the implementation and resistance of the change management approach implicated in Part 1, from one of the three stakeholders’ perspectives: MALAYSIA AIRLINES management team, MALAYSIA AIRLINES employees concerned, customers and the respective national government (60%) 

This report needs to clearly identify:

  • Core issues relating to the change itself and associated change management strategy at MALAYSIA AIRLINES in that context. (These should be outlined against appropriate theoretical frameworks or conceptual discussions, with linkages between theoretical explanation and the practical events to be made explicit).
  • Specific concerns and problems drawing from a particular stakeholder’s point of view. (You must demonstrate your awareness of the practical change management issues at MALAYSIA AIRLINES based on your chosen program).
  • Advised approaches/recommendations for overcoming resistance to change, relating to your chosen stakeholder’s concerns and any other anxieties.
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Total 20 pages

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