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Select one of the e-commerce models from below:

1. B2C – Retail supply of financial accounting services; such as financial advice and income tax returns.

2. B2B – Business to business in terms of firms or individuals who provide accounting services to businesses; such as small business book keeping to major accounting firms providing consulting and audit services.

3. P2P – The collaborative economy whereby consumers supply each other; for example financial advice or accounting services.

Choose TWO competing services (websites) in your chosen ecommerce model segment.


Tasks

A. Clearly state which e-commerce business model you have chosen. For each chosen website; report the business name, the homepage URL, and include a screenshot of the homepage.

B. For each chosen website; in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.

C. For each chosen website; in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.

D. For each website; consider the following attributes and assess them on the following five-point semantic differential scale. 

1                   2                   3               4                       5
Very        Poor Poor     Inapplicable Good Very          Good

Task A

There are three e-commerce models, B2C, B2B, and P2P for the study of financial accounting services market of Australia, ‘B2B’ that is business to business e-commerce in terms of individual or firms providing financial services to business in form of businesses bookkeeping, or providing audit services, or consulting services (Zahay, 2015). The firms selected for this study are:

smartAR.com 

URL of this e-commerce business is https://www.smartar.com/ 

(Source: smartar, 2018)

H&R BLOCK

URL of this e-commerce business is https://www.hrblock.com.au/ 

(Source: hrblock, 2018)

SmartAr, as the name suggests, ‘smartAR, helping your business gets paid faster’ it is a firm serving and working with more than 5000 business of medium and small sized. The Get Smart Group of companies started in 2006 that includes feeling, feeSmart, FeePay, and smartAR (smartar, 2018). The company is trusted advisors who are working with accountants, banks, lawyers, and clients in helping improve their accounts receivable and cash flow through specialized and proven debtor management solutions. One of a universal business challenge is ‘getting paid,’ with an excellent diverse team the company is meeting this challenge head-on and helping businesses in running Hassle-free debtor management. This is the reason smartAR belongs to a B2B e-commerce model (Gupta, 2014).

The H&R Block advantage is Australia’s leading income tax services company, the company believes that taxes are taken as a burden for most businesses that is the reason they created H&R Block to ensure that the businesses have to stress less tax experience. In 1971, H&R Block released its leading four workplaces in Australia, in Sydney and Melbourne. Tax consultant of the company undergoes a severe training program in the firm (hrblock, 2018). In addition, the company ensures that the client benefitted from every rebate and deduction available to them. For a small business such as partnerships and sole traders, this firm is one stop tax shop, offering additional services in order to keep the business finances streamlined (hrblock, 2018). Moreover, the company helps businesses to control their cash flows with professional BAS services and bookkeeping (hrblock, 2018). Another service provided by H&R is Bookkeeping services, designed for small to medium-sized companies with a turnover of 250k to above $1Million. The clients include teashops to B2B enterprises, wholesalers, sole traders, and retailers (hrblock, 2018). This explains the e-commerce model that belongs to H&R Blocks is B2B.

Principle business goals of smartAR are:

  • Providing services for business to improve debtor management
  • Let Unlock their client’s companies cash flows(smartar, 2018)
  • Upskilling and training current resources of the business
  • Providing options for monthly payment for the business’s clients
  • Helping outsourcing accounts receivable activity of clients business.
  • Providing industry solutions for firms like accounting firms, legal firms, recruitment firms, and electrical engineers.
  • Getting payments from slow payers, for their client companies is the major goal. Moreover, Providing guaranteed improved cash flow of the clients within 90 days.
  • SmartAR major goals include accomplishing task what the company guarantees to their clients. The five guarantees that they claim to complete are:
  • Guarantee to remain in absolute control of client’s debtor process.
  • Guarantee for a dedicated, efficient, Australasian (local) Account Manager.
  • Guarantee that clients’ accounts receivable part will be accomplished for a completely certain fixed weekly pay.
  • Guarantee complete security as all the payments is made directly to the client’s bank account.
  • Guarantee client an absolute commitment that their average debtor days will decline and cash flow will increase(smartar, 2018).

Principle business goals of H&R Block are:

  • Handling tax related task of sole proprietors or partnership firms.
  • Provide financial assistance anytime to small business clients.
  • Guarantee clients satisfaction.
  • Providing Australia’s leading taxation experts
  • Providing advice for best possible structure, for client’s business setup
  • Providing assistance in setting up a company, or self-managed super fund or trust(hrblock, 2018) 
  • Providing proactive and timely solutions for all small business with regard to the need for tax return
  • Providing support for desktop and cloud-based software
  • Providing effective bookkeeping solutions to small and medium size business

Five-point rating for both the e-commerce firms and assessing them based on the following attributes mentioned. Here, the rating scale is:

  • Very poor
  • Poor
  • Inapplicable
  • Good
  • Very good

Rating for attributes of smartAR

Attribute

Rating

Comment

1

4

URL of this business is https://www.smartar.com/, which is the same as that of the business name, smartAR.

2

4

Finding the website using general internet search engines is neither too easy but not hard as well. So, one can say that the appropriate rating would not be five that is very good.

3

5

Every information that a customer would need is available on the website easily and in a user-friendly manner. Therefore, five would be the most preferable rating regarding this attribute.

4

4

Requirements to provide a user’s sensitive or personal information is appropriate since the company also needs to assure if the client is for real and reliable for which they would be providing financial services. In addition, since the login or signup is password protected, it is secure to provide information.

5

5

One of the major goals of the company is to provide delayed payment securely directly to the client’s bank account. In addition, the company is providing a guarantee to the client for absolute security. Therefore, the rating would be maximum for this attribute.

6

5

The user trust is the main concern for the organization, for which the company is constantly working and proving five major guarantees to their clients that were discussed earlier in this report. Therefore, five rating would be perfect for this attribute.

7

3

The website does not address associated legal issue largely with use of this website or transactions engagement. Point 3 that is inapplicable would be the preferred rating in this regard.

8

4

Accessibility needs of the users are not very good, as per website, because the website contains more of information rather than the applicability, this could be a bit confusing for a new user to search for applicability and deal with the organization.

9

2

Cultural needs and language of users are not been addressed anywhere on the website, therefore this attribute is poor for this company.

10

5

All the product information is easily available on the website that a user could require. A user can comfortably take investing decision after visiting the website due to elaborated information about all the services provided by the organization. Therefore, five-point would be correct for this attribute.

11

3

The customization or user-managed feature is not as such available at the website. Although it is a user-friendly website, which is easy for a user to use and understand the flexibility of customization is not as such available. Therefore, the rating point would not be more than 3 for this attribute.

12

4

The password-protected login system would provide the user to experience personalize deals with the organization. The company can provide information and ask for any information personally after login with their id’s and password.

13

4

This attribute of user service channel is not excellently sufficient. Nevertheless, one cannot say that the channels are not at all sufficient (smartar, 2018). Therefore, one can say that this attribute is good that is point four for rating.

14

5

The information about the organization, service, and the product is easily and in detail available on the website. Which leads to a maximum point on the scale for this attribute.

15

4

The information on the website is easy to read, that is the provided information is available in the English language, which is most appropriate and understandable to most of the people. There are not any other language seem available for the provided information. Therefore, 4 point rating would be appropriate for this attribute.

16

5

The navigation on the website is very easy. From the homepage and other pages, reaching to another product service, blog, the login page is at ease with a click of a mouse (system.getsmart, 2018). Therefore, for this, the 5-point rate at scaling would be favorable for this attribute.

17

4

The website aesthetics that is the use of colors, fonts, layout, and imagery are neither very much attractive to the investor nor it is inapplicable according to the business. Therefore 4 would be the correct rating for this attribute.

18

5

The website is very nicely foster community by the clients. Like the website, consist of clients feedbacks, assuring customers by major five guarantees. All these lead to maximum pointy to this attribute (smartar, 2018).

19

5

The loading of the website is very quick for most of the browsers and the also conduct all the website features, embedded objects, and links work as intended. Thus, five points would be good enough for this attribute.  

20

5

The website can also be supported and used by other electronic devices, such as mobile phones can be accessed easily in different browsers like Google Chrome and many more. Therefore, this attribute is not an issue.

21

4

Payment is made generally in the dollar, this would be a universal form of currency, and the payment options are available in the form of debit and credit cards and payment wallets. These payment options are sufficient, to easily make payments on the website (smartar, 2018).

22

5

The delivery options considering this e-commerce are getting payment from slow payers for the clients business. This is made directly in the account of the client from the debtor. Therefore, the delivery here is considered very well for smartAR.

Rating for an attribute of H&R Block.com

Attribute

Rating

Comment

1

4

URL of this business is https://www.hrblock.com.au/, which is the same as that of the business name, H&R Block

2

4

Searching the website using various internet search engines like Google is neither too easy but not hard as well. Therefore, the applicable rating would not be maximum but could be good that is four point.  

3

5

Every data that a customer would need is accessible on the website effortlessly and in a comprehensible manner. Moreover, the other help like frequently asked questions, the availability of tax calculator is also available (hrblock, 2018).  

4

2

Requirements to provide a user’s sensitive or personal information are not appropriate the information a company needed is related to the tax, which could be at higher risk for an organization to share their information without reliability assurance of the website.  

5

3

The risk involved is high here, because the tax issue is involved, moreover the company is not providing any security or confidentiality guarantee. Therefore, user reassurance would be not much applicable.

6

4

The user trust can be built because of the trusted and leading organization of Australia and privacy policy is clear and describing all related information needed by the user.

7

3

The website does not address related legal issue mostly with experience on this website or transactions engagement.

8

4

Accessibility needs of the users are very good, maximum information is provided on the website in different web pages. For example, all services information is bifurcated based on individual tax, small business, SMSF & wealth, tax training school, and tax tools and advice (hrblock, 2018).

9

2

Cultural needs and language needs are not been addressed much on the website, therefore this attribute is not much relevant for this company.

10

5

Due to highly classified information available, a user can easily take investing decision after accessing the website Therefore, five-point would be accurate for this attribute.

11

3

The customization feature is not as such accessible at the website. Although it is a personalized website, still this attribute is inapplicable.

12

4

The password-protected login system provides the user to know-how personalize transactions with the organization. The communication can be confidential by the login.

13

4

The channels are sufficient for service or support the users. Most of the social media are also available for the user to contact.  Therefore, four rating would be accurate in this regard.

14

5

As previously mentioned, the information is easily available on the website, whether it is for the organization, products available or services offered.  

15

4

The information can be read easily from the homepage to the login page or contact us page. Although the languages are not available to read the information which is a bit minus point for the attribute.

16

4

The navigation is easy but since the services are so much bifurcated that it can be confusing at times. Therefore, five would not be appropriate in the regard.

17

4

The website aesthetics that is the use of colors, fonts, layout and imagery are very attractive according to the business.  

18

5

The website foster community very well among users, this would be shown by the availability of office nearby, personalize information to the user after login   

19

5

The loading of the website is very fast with the utmost browsers, also bearing all the website features, embedded objects, and links work as intended.

20

5

This website support different platforms like mobile devices and various web browsers like internet explorer, Google Chrome. This leads to the handy use of the information, on mobile phones as well.

21

4

Sufficient range of payment options is available. Since the company is Australia based, the payments are mostly made in dollars using debit or credit cards with the most popular cards like a visa.

22

5

The delivery in this regard is handling tax-related transactions, which are generally directed to the government officials or organization account. Therefore, there is no such issue in delivery, which means full points can be given in this regards (hrblock, 2018).

Among the two mentioned websites, the probability of a successful website is of smartAR over and above H&R Block. A company is a concern about its tax-related issues but this could be handled by different sources like with hiring a CA (chartered accountant), but in today’s world where slow payers are constantly increasing, recovering the debt is a major issue for small business to consider this will increase the demand for companies like smartAR. In addition, if the ratting of attributes were considered the website most likely to use by the customer among the two would be smartAR. Moreover, the guarantees that smartAR is providing to the customer is a plus point over H&R Block.

Conclusion 

To conclude the discussion, it could be said that the two-selected e-commerce of B2B model in financial service providing companies is smartAR.com and H&R Block.com. Where smartAR is considered in providing recovery of the amount from the debtors and slow payers to improve cash flows. H&R Block is concentrating over the tax-related services to business, and bookkeeping facilities. After analyzing the attributes of both the websites and rating of those on five-rate scaling, it is been observed that the chances of being successful among both the websites are of smartAR.

References

Gupta, A., 2014. E-Commerce: Role of E-Commerce in Today's Business. International Journal of Computing and Corporate Research, 4(1).

hrblock, 2018. Australia's leading income tax course. [Online]
Available at: https://www.hrblock.com.au/income-tax-course

hrblock, 2018. bookkeeping. [Online]
Available at: https://www.hrblock.com.au/bookkeeping

hrblock, 2018. comapny and trust accounting. [Online]
Available at: https://www.hrblock.com.au/tax-and-business-services

hrblock, 2018. grants-for-growth. [Online]
Available at: https://www.hrblock.com.au/grants-for-growth

hrblock, 2018. homepage. [Online]
Available at: https://www.hrblock.com.au/

hrblock, 2018. Sole Trader & Partnerships Tax Returns. [Online]
Available at: https://www.hrblock.com.au/small-business-tax-returns

hrblock, 2018. Tax calculator. [Online]
Available at: https://www.hrblock.com.au/tax-calculator

hrblock, 2018. Tax Checklist. [Online]
Available at: https://www.hrblock.com.au/tax-checklist

hrblock, 2018. Tax tips and guides. [Online]
Available at: https://www.hrblock.com.au/tax-tips

smartar, 2018. About us. [Online]
Available at: https://www.smartar.com/about/

smartar, 2018. Blog. [Online]
Available at: https://www.smartar.com/blog/

smartar, 2018. Contact us. [Online]
Available at: https://www.smartar.com/contact/

smartar, 2018. feelink incorporating feepay. [Online]
Available at: https://www.smartar.com/services/fee-funding/au/

smartar, 2018. homepage. [Online]
Available at: https://www.smartar.com/

smartar, 2018. services. [Online]
Available at: https://www.smartar.com/services/outsourcing/

system.getsmart, 2018. Login. [Online]
Available at: https://system.getsmart.co.nz/login.aspx?ReturnUrl=%2fsite%2f

Zahay, D., 2015. Reimagining branding for the new B2B digital marketplace. Journal of Brand Strategy, 3(4), pp. 357-372.

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